Stats on the Best Product Development Companies Research of R.G. Cooper 49.2 % of sales from new products 49.2% of profits from new products 3.5 ideas before achieving one winner ROI on successful new products is 96.9% Payback in 2.49 years Average market share = 47.3%
Why does it create opportunities? Produces disequilibrium in the market: value created from 3DP greater than cost of resources to make It is a disruptive technology with a relatively short life Opportunities large enough to compensate for opportunity cost, risk premium, liquidity premium
R&D Relationships- Managing Risk F. Peter Boer (1999) The Valuation of Technology Opportunity Certainty Cost Diversification Finding & Screening Ideas Conceptual Research FeasibilityDevelopment Early Commercialization
Summary What is it? Tech commercialization is a parallel process of radical and incremental innovation, the determination of technical and business feasibility, the creation of intellectual assets, and the development of a plan to enter the market. Why do it? To build a sustainable company
E-Teams for Commercialization Success Marshall School of Business School of Engineering Keck School of Medicine
E-Teams VR Systems Engineering- IMSC Business - MBA Feasibility Analysis Market Technology Financial
Technology Teams – Fall 2001 16 E-Teams G-Ceptors-Caltech Julie-Ann Pina Melanie Corcoran VR Systems - IMSC David Groves Greg Walbridge Sung Hoon Hong Virtual Visit -BioMed. Jennifer Sullivan Katlyn Cho Hyoung Lim CCG-NASA Gary Hersch Microwave Bonding-Caltech John Fischer John Heckert Yima-IMSC Karen Corwin Didi Yao VR Systems David Groves Greg Walbridge Sung Hoon Hong Smithsonian Presentation
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