Presentation on theme: "Gail Clarke (Market Research Specialist)"— Presentation transcript:
1 Gail Clarke (Market Research Specialist) Introducing –CTO~ MIST Marketing & Management Information System for TourismPresented byGail Clarke (Market Research Specialist)CTO
2 REGIONAL TECHNOLOGY STRATEGY Caribbean Global Gatewaysconsumer internet system (doitcaribbean.com)global: multiple markets and multi-languagesupports official internet sites of member countriesCTOnet Caribbeanregional intranet system (OneCaribbean)regional tourism statistics & reportsmarket research & market intelligenceon-line training materials, events, etcDatabasestowards a Caribbean Tourism Web CommunityCTO-MISTTourism Management Information Systemwith national and regional components
7 Tourism Management Information Systems BACKGROUNDInformation Technology revolutionImpact on international tourismNational SystemsProcessing of tourism statisticsStatistics DepartmentsTourist OfficesCTRC MicroStats - past its best?National Internet SystemsOther Information Systems
8 Flexible and User Friendly About CTO ~ MIST !Developed in “Off the Shelf Software” - MS Access and MS SQLWindows Technology ( W 95 / 98 or NT )Runs on “standard” PC Mhz,4.3 GBHD,32/64 K RAM, CD ( 40X) + Zip DriveReportsFacilitates Data Transfer - National, Regional, International -via Network - – Disc – Zip etc.Facilitates Data Input - follows existing information flowCan be further enhanced to meet local needsCan be customised to Support a National Web InitiativeIs both Regional and National.Progressive Implementation Approach to Meeting National NeedsFlexible and User Friendly
9 CTO-MIST - Design Considerations Inclusive – meet the needs of all Caribbean tourism destinations - large and small, developed and new.Modular – selected components can be installed at first; others can be added later to meet new demands.Flexible – operated by, and accessible to, a wide range of users, e.g. over a computer network.“Best Practice” – guide to standard methods of collecting and disseminating tourism information.Internet Support – linked to the national Internet site for greatly improved information management.Regional – facilitate regional data comparisons and the development of a regional information system at CTO.
10 CTO ~ MIST An Integrated MIS Comprising Performance ModuleE/D CardsVisitor SurveysOther Indicators (Economic) etc.Product Inventory ModuleC.15 Databases - Accommodation, Attractions, Events,Flexible Search and Select and Detailed ReportingMarketing ModuleMarket IntelligenceSource Market InformationMarket ResearchReportsMIST is an Integrated Management Information Systemnot justa Replacement for current Stats Systems.
11 INTRODUCTION SCREEN AND FIRST LEVEL OF SECURITY
13 OBJECTIVE IS STOREAGE AND PROCESSING OF RESEARCH AND PLANNING INFORMATION PRINCIPAL AREAS HERE AREE/D DATA PROCESSING CAN BE MANUALLY INPUT OR DATA TRANSFER FROM IMMIGRATION SYSTEMSANNUAL INDICATORSAREA ON SURVEYSREPORTING IS A STRENGTH – SYSTEM CAN PRODUCE AROUND 250 STANDARD REPORTS FROM E/D CARD DATA.IT CAN QUEUE A LARGE NUMBER OF REPORTS WHICH ARE BPROCESSED IN THE BACKGROUND.A RECENT ADDITION IS SUSTAINABLE TOURISM INDICATORS.
15 OBJECTIVE IS THE PLANNING AND STOREAGE OF PRODUCT PLANT AND DESTINATION INFORMATION. PRODUCT INVENTORY – INCLUDES PROVIDERS OF TOURISM PLANT, INFORMATION PROVIDERS AND DESTINATION INFORMATIONIS IS THIS DATABASE WHICH CAN PROVIDE DATA FOR THE NATIONAL INTERNET SITES – NOTE IN ADDITION TO PRODUCTS THERE IS ALSO CALENDAR OF EVENTS AND CONSUMER INFORMATION (GENL INFO)AGAIN VERY FLEXIBLE REPORTING YOU CAN SEARCH AND SELECT AGAINST A SET OF CRITERIA, PRODUCE LISTS BY CRITERIA,
16 OBJECTIVE IS THE STOREAGE AND PLANNING OF SOUIRCE MARKET INFORMATION. MARKETING COMPRISES BOTH SOURCE MARKET INFORMATION AND MARKET INTELLIGENCE.COMPRISES THREE MAJOR AREAS DESTINATION PROMOTION, TRAVEL TRADE INFO AND MARKET ANALYISISTHIS MODULE IS CURRENTLY BEING COMPLETED.
17 What can CTO ~ MIST mean to Member Countries ? Introduces least developed members to the Information Technology AgeInfluences methodology for collection and processing Tourism Research, Marketing & Planning information.Aids Tourism Planning, Research and MarketingFormalises & Centralises some existing & diverse collection activitiesUnderpins National Internet InitiativesStandardisesI In formation collection and dissemination across the regionLinks Information Collection to CTO and Regional needs.But - Absorption Capacity, Resource and Technology Entry Level is a considerationCTO ~ MIST can be a “Great Leveler”Giving CTO member countries &product suppliers equal access toTourism Marketing & Management Information.
18 Where are we now – Where are we going ? EU funded project started 1998/9Actively being used in St. Lucia, Turks and Caicos, Trinidad and Tobago, Grenada, Dominica, Montserrat, St. Vincent and the Grenadines, St. Kitts and NevisRecently implemented in Antigua and Barbuda and Suriname.Request for installation in othersOther CTO written systems in existence in Guyana and BelizeNext moves:– Upgrade of MIST given new technology of Internet and intranet systems enhance CTOs ability to maintain the system.Training, increase in house capability within CTO and our NTOs to manage the systemRegional MIST, establish The CTO system as the database for tourism information in the Caribbean
19 The Key to a Successful Implementation Commitment & Cooperation - Tourism - Statistics - Immigration - and Public / Private Sector stake holders.Acceptable Entry Level of Data Availability and Technology at a National LevelAbsorption Capacity - Resources and Information Availability.