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Search Engine Technology (1)

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1 Search Engine Technology (1)
Prof. Dragomir R. Radev

2 SET FALL 2013 Introduction

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7 Examples of search engines
Conventional (library catalog). Search by keyword, title, author, etc. Text-based (Lexis-Nexis, Google, Yahoo!). Search by keywords. Limited search using queries in natural language. Multimedia (QBIC, WebSeek, SaFe) Search by visual appearance (shapes, colors,… ). Question answering systems (Ask, NSIR, Answerbus) Search in (restricted) natural language Clustering systems (Vivísimo, Clusty) Research systems (Lemur, Nutch)

8 What does it take to build a search engine?
Decide what to index Collect it Index it (efficiently) Keep the index up to date Provide user-friendly query facilities

9 What else? Understand the structure of the web for efficient crawling
Understand user information needs Preprocess text and other unstructured data Cluster data Classify data Evaluate performance

10 Goals of the course Understand how search engines work
Understand the limits of existing search technology Learn to appreciate the sheer size of the Web Learn to write code for text indexing and retrieval Learn about the state of the art in IR research Learn to analyze textual and semi-structured data sets Learn to appreciate the diversity of texts on the Web Learn to evaluate information retrieval Learn about standardized document collections Learn about text similarity measures Learn about semantic dimensionality reduction Learn about the idiosyncracies of hyperlinked document collections Learn about web crawling Learn to use existing software Understand the dynamics of the Web by building appropriate mathematical models Build working systems that assist users in finding useful information on the Web

11 Course logistics Wednesdays 6:10-7:55 in 410 IAB Dates:
Sep 4, 11, 18, 25 Oct 2, 9, 16, 23, 30 Nov 6, 13, 20, 27 Dec 4 + final in mid-December, date TBA URL: Instructor: Dragomir Radev Office hours: TBA TAs: Amit Ruparel and Ashlesha Shirbhate {ar3202,

12 Course outline Classic document retrieval: storing, indexing, retrieval Web retrieval: crawling, query processing. Text and web mining: classification, clustering Network analysis: random graph models, centrality, diameter and clustering coefficient

13 Syllabus Introduction.
Queries and Documents. Models of Information retrieval. The Boolean model. The Vector model. Document preprocessing. Tokenization. Stemming. The Porter algorithm. Storing, indexing and searching text. Inverted indexes. Word distributions. The Zipf distribution. The Benford distribution. Heap's law. TF*IDF. Vector space similarity and ranking. Retrieval evaluation. Precision and Recall. F-measure. Reference collections. The TREC conferences. Automated indexing/labeling. Compression and coding. Optimal codes. String matching. Approximate matching. Query expansion. Relevance feedback. Text classification. Naive Bayes. Feature selection. Decision trees.

14 Syllabus Linear classifiers. k-nearest neighbors. Perceptron. Kernel methods. Maximum-margin classifiers. Support vector machines. Semi-supervised learning. Lexical semantics and Wordnet. Latent semantic indexing. Singular value decomposition. Vector space clustering. k-means clustering. EM clustering. Random graph models. Properties of random graphs: clustering coefficient, betweenness, diameter, giant connected component, degree distribution. Social network analysis. Small worlds and scale-free networks. Power law distributions. Centrality. Graph-based methods. Harmonic functions. Random walks. PageRank. Hubs and authorities. Bipartite graphs. HITS. Models of the Web.

15 Syllabus Crawling the web. Webometrics. Measuring the size of the web. The Bow-tie-method. Hypertext retrieval. Web-based IR. Document closures. Focused crawling. Question answering Burstiness. Self-triggerability Information extraction Adversarial IR. Human behavior on the web. Text summarization POSSIBLE TOPICS Discovering communities, spectral clustering Semi-supervised retrieval Natural language processing. XML retrieval. Text tiling. Human behavior on the web.

16 Readings required: Information Retrieval by Manning, Schuetze, and Raghavan (http://nlp.stanford.edu/IR-book/information-retrieval-book.html), freely available, hard copy for sale optional: Modeling the Internet and the Web: Probabilistic Methods and Algorithms by Pierre Baldi, Paolo Frasconi, Padhraic Smyth, Wiley, 2003, ISBN: (http://ibook.ics.uci.edu). papers from SIGIR, WWW and journals (to be announced in class).

17 Prerequisites Linear algebra: vectors and matrices.
Calculus: Finding extrema of functions. Probabilities: random variables, discrete and continuous distributions, Bayes theorem. Programming: experience with at least one web-aware programming language such as Perl (highly recommended) or Java in a UNIX environment. Required CS account

18 Course requirements Three assignments (30%) Final project (30%)
Some of them will be in Perl. The rest can be done in any appropriate language (e.g. Python or Java). All will involve some data analysis and evaluation. Final project (30%) Research paper or software system. Class participation (10%) Final exam (30%)

19 Final project format Research paper - using the SIGIR format. Students will be in charge of problem formulation, literature survey, hypothesis formulation, experimental design, implementation, and possibly submission to a conference like SIGIR or WWW. Software system - develop a working system or API. Students will be responsible for identifying a niche problem, implementing it and deploying it, either on the Web or as an open-source downloadable tool. The system can be either stand alone or an extension to an existing one.

20 Active research projects
Scientific paper analysis, bibliometrics Citation analysis Question answering Social media Political debates Blogs and rumors IR for the humanities Health IR Collective intelligence Sentiment analysis and word polarity Cartoons Social networks

21 More project ideas Shingling Build a language identification system.
Participate in the Netflix challenge. Query log analysis. Build models of Web evolution. Information diffusion in blogs or web. Author-topic models of web pages. Using the web for machine translation. News recommendation system. Compress the text of Wikipedia (losslessly). Spelling correction using query logs. Automatic query expansion.

22 List of projects from the past
Document Closures for Indexing Tibet - Table Structure Recognition Library Ruby Blog Memetracker Sentence decomposition for more accurate information retrieval Extracting Social Networks from LiveJournal Google Suggest Programming Project (Java Swing Client and Lucene Back-End) Leveraging Social Networks for Organizing and Browsing Shared Photographs Media Bias and the Political Blogosphere Measuring Similarity between search queries Extracting Social Networks and Information about the people within them from Text LSI + dependency trees

23 Available corpora Netflix challenge AOL query logs Blogs Bio papers
AAN Generifs Web pages Political science corpus VAST del.icio.us SMS News data: aquaint, tdt, nantc, reuters, setimes, trec, tipster Europarl multilingual US congressional data DMOZ Pubmedcentral DUC/TAC Timebank Wikipedia wt2g/wt10g/wt100g dotgov RTE Paraphrases GENIA Generifs Hansards IMDB MTA/MTC nie cnnsumm Poliblog Sentiment xml epinions Enron

24 Related courses elsewhere
Stanford (Chris Manning, Prabhakar Raghavan, and Hinrich Schuetze) Cornell (Jon Kleinberg) CMU (Yiming Yang and Jamie Callan) UMass (James Allan) UTexas (Ray Mooney) Illinois (Chengxiang Zhai) Johns Hopkins (David Yarowsky) UNT (Rada Mihalcea)

25 The size of the World Wide Web
The size of the indexed world wide web pages (By Sep.4, 2012) Indexed by Google: about 40 billion pages Indexed by Bing: about 16.5 billion pages Indexed by Yahoo: about 4.8 billion pages

26 Twitter hits 400 million tweets per day (June, 2012
Twitter hits 400 million tweets per day (June, Dick Costolo, CEO at Twitter) Over 2.5 billion photos uploaded to Facebook each month (2010. blog.facebook.com) Google’s clusters process a total of more than 20 petabytes of data per day. (2008. Jeffrey Dean from Google [link])

27 55 Million WordPress Sites in the World
WordPress.com users produce about 500,000 new posts and 400,000 new comments on an average day

28 Dynamically generated content
New pages get added all the time The size of the blogosphere doubles every 6 months Yahoo deals with 12TB of data per day (according to Ron Brachman)

29 2. Models of Information retrieval The Vector model The Boolean model
SET FALL 2013 2. Models of Information retrieval The Vector model The Boolean model

30 Sample queries (from Excite)
In what year did baseball become an offical sport? play station codes . com birth control and depression government "WorkAbility I"+conference kitchen appliances where can I find a chines rosewood tiger electronics 58 Plymouth Fury How does the character Seyavash in Ferdowsi's Shahnameh exhibit characteristics of a hero? emeril Lagasse Hubble M.S Subalaksmi running

31 Fun things to do with search engines
Googlewhack Reduce document set size to 1 Find query that will bring given URL in the top 10

32 Key Terms Used in IR QUERY: a representation of what the user is looking for - can be a list of words or a phrase. DOCUMENT: an information entity that the user wants to retrieve COLLECTION: a set of documents INDEX: a representation of information that makes querying easier TERM: word or concept that appears in a document or a query

33 Mappings and abstractions
Reality Data Information need Query From Robert Korfhage’s book

34 Documents Not just printed paper
Can be records, pages, sites, images, people, movies Document encoding (Unicode) Document representation Document preprocessing (e.g., removing metadata) Words, terms, types, tokens

35 Sample query sessions (from AOL)
toley spies grames tolley spies games totally spies games tajmahal restaurant brooklyn ny taj mahal restaurant brooklyn ny taj mahal restaurant brooklyn ny 11209 do you love me like you say do you love me like you say lyrics do you love me like you say lyrics marvin gaye

36 Characteristics of user queries
Sessions: users revisit their queries. Very short queries: typically 2 words long. A large number of typos. A small number of popular queries. A long tail of infrequent ones. Almost no use of advanced query operators with the exception of double quotes

37 Queries as documents Advantages: Problems:
Mathematically easier to manage Problems: Different lengths Syntactic differences Repetitions of words (or lack thereof)

38 Document representations
Term-document matrix (m x n) Document-document matrix (n x n) Typical example in a medium-sized collection: 3,000,000 documents (n) with 50,000 terms (m) Typical example on the Web: n=30,000,000,000, m=1,000,000 Boolean vs. integer-valued matrices

39 Storage issues Imagine a medium-sized collection with n=3,000,000 and m=50,000 How large a term-document matrix will be needed? Is there any way to do better? Any heuristic?

40 Tokenizing text (CNN) -- A tropical storm has strengthened into Hurricane Leslie in the Atlantic Ocean, forecasters said Wednesday. The slow-moving storm could affect Bermuda this weekend, according to the National Hurricane Center in Miami. The Category 1 hurricane was churning Wednesday afternoon about 465 miles (750 kilometers) south-southeast of the British territory and moving north at 2 mph (4 kph), the hurricane center said.

41 Inverted index Instead of an incidence vector, use a posting table
CLEVELAND: D1, D2, D6 OHIO: D1, D5, D6, D7 Use linked lists to be able to insert new document postings in order and to remove existing postings. Can be used to compute document frequency Keep everything sorted! This gives you a logarithmic improvement in access.

42 Basic operations on inverted indexes
Conjunction (AND) – iterative merge of the two postings: O(x+y) Disjunction (OR) – very similar Negation (NOT) – can we still do it in O(x+y)? Example: MICHIGAN AND NOT OHIO Example: MICHIGAN OR NOT OHIO Recursive operations Optimization: start with the smallest sets

43 Major IR models Boolean Vector Probabilistic Language modeling
Fuzzy retrieval Latent semantic indexing

44 The Boolean model Venn diagrams z x w y D1 D2

45 Boolean queries Operators: AND, OR, NOT, parentheses Example:
CLEVELAND AND NOT OHIO (MICHIGAN AND INDIANA) OR (TEXAS AND OKLAHOMA) Ambiguous uses of AND and OR in human language Exclusive vs. inclusive OR Restrictive operator: AND or OR?

46 Canonical forms of queries
De Morgan’s Laws: NOT (A AND B) = (NOT A) OR (NOT B) NOT (A OR B) = (NOT A) AND (NOT B) Normal forms Conjunctive normal form (CNF) Disjunctive normal form (DNF) Some people swear by CNF - why?

47 Evaluating Boolean queries
Incidence vectors: CLEVELAND: OHIO: Examples: CLEVELAND AND OHIO CLEVELAND AND NOT OHIO CLEVALAND OR OHIO

48 Exercise D1 = “computer information retrieval”
D2 = “computer retrieval” D3 = “information” D4 = “computer information” Q1 = “information AND retrieval” Q2 = “information AND NOT computer”

49 Exercise 1 Swift 2 Shakespeare 3 4 Milton 5 6 7 8 Chaucer 9 10 11 12 13 14 15 ((chaucer OR milton) AND (NOT swift)) OR ((NOT chaucer) AND (swift OR shakespeare))

50 3. Document preprocessing.
SET FALL 2013 3. Document preprocessing. Tokenization. Stemming. The Porter algorithm. Storing, indexing and searching text. Inverted indexes.

51 Document preprocessing
Dealing with formatting and encoding issues Hyphenation, accents, stemming, capitalization Tokenization: USA vs. U.S.A. – equivalence class Paul’s, Willow Dr., Dr. Willow, , New York, ad hoc, can’t Example: “The New York-Los Angeles flight” Hewlett-Packard numbers, e.g., (888) , dates, e.g., Jan , , 13 January 2012, 01/13/12 MIT, mit (in German)?

52 Non-English languages
ストロベリーナイト テレビドラマ

53 Non-English languages
Arabic: Japanese: (kono hon ha omoi) German: Lebensversicherungsgesellschaftsangesteller Chinese: shàng hé كتاب この本は重い。

54 Hiragana, Katakana, Romaji, Kanji

55 Document preprocessing
Normalization: Casing (cat vs. CAT), the Fed Stemming (computer, computation) Soundex Accent removal – cote in French Labeled/labelled, extraterrestrial/extra-terrestrial/extra terrestrial, Qaddafi/Kadhafi/Ghadaffi Index reduction Dropping stop words (“and”, “of”, “to”) Problematic for “to be or not to be”

56 Porter’s algorithm Example: the word “duplicatable”
duplicat rule 4 duplicate rule 1b1 duplic rule 3 The application of another rule in step 4, removing “ic,” cannot be applied since one rule from each step is allowed to be applied. More examples: SSES  SS caresses  caress IES  I ponies  poni SS  SS caress  caress S  [blank] cats  cat

57 Porter’s algorithm

58 Links http://maya.cs.depaul.edu/~classes/ds575/porter.html

59 When does stemming help?
Camera, cameras? Electricity, electrical? Operating, operations, operative, operational (systems, research, dentistry, plan)

60 Approximate string matching
The Soundex algorithm (Odell and Russell) Uses: spelling correction hash function non-recoverable

61 The Soundex algorithm 1. Retain the first letter of the name, and drop all occurrences of a,e,h,I,o,u,w,y in other positions 2. Assign the following numbers to the remaining letters after the first: b,f,p,v : 1 c,g,j,k,q,s,x,z : 2 d,t : 3 l : 4 m n : 5 r : 6

62 The Soundex algorithm 3. if two or more letters with the same code were adjacent in the original name, omit all but the first 4. Convert to the form “LDDD” by adding terminal zeros or by dropping rightmost digits Examples: Euler: E460, Gauss: G200, H416: Hilbert, K530: Knuth, Lloyd: L300 same as Ellery, Ghosh, Heilbronn, Kant, and Ladd Some problems: Rogers and Rodgers, Sinclair and StClair

63 Readings MRS1, MRS2, MRS3 MRS5 (Zipf), MRS6 MRS7, MRS8


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