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SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Research Focus and Resources for Agency Partners.

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Presentation on theme: "SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Research Focus and Resources for Agency Partners."— Presentation transcript:

1 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Research Focus and Resources for Agency Partners

2 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Ray Benedicktus: Customer Decision Making, Satisfaction and Loyalty Over 10 years of experience in survey design and research study oversight Brings a creative approach to quantitative analysis and problem solving Sunil Thomas: Brand Research, Slogan/Name Testing, Competitive Positioning Over 15 years of experience in international marketing and brand management Gives clients a competitive edge with focus on data-driven decision making Marcel Saucet: Psycho-analysis, Product Development, New Product Marketing 13 years of research and consulting experience Integrates consumer psychology into new product development research Consults on new product launches in US and Europe Our Team

3 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Data Insights Identification of Key Performance Drivers Actionable Insights Clear, Easy to Read Research Reports Data Analysis Survey Data Internal Performance Data Campaign and Social Analytics Big Data Integrations Data Capture Innovative Data Collection Methods Online, Mail, Phone and Intercept Surveys Online Community Management Consumer/B2B Panel and Customer Research Custom Research Design

4 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS How much marketing information is packed into these two rows? Visit Frequency Average order amount Motivation for visit Loyalty behavior Share of wallet Annual revenue potential Segmentation data Design Creativity

5 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Engaging Questions

6 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Engaging QuestionsReal-Time Summary Reporting

7 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Consumer Research Extensive US and International panel reach Authentic responses from double opt-in panels with physical address verification Significant penetration for consumer, B2B and healthcare markets Access to large and small markets (e.g., Over 80 countries incl. Venezuela, Malaysia, Middle East) Facilitation of respondent incentives and more…

8 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS B2B Research

9 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Surveys and community forums deployed in a single research platform Visual questions including enhanced multimedia (audio/video, highlighter, click map) Ability to track activities and reference panelist data across surveys and discussion forums Online Research Communities

10 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Permission Based | Deep Visibility | Online Tracking Refine Strategies Measure Effectiveness Monitor Trends Improve Social Media Develop New Products Follow-up with panelists using Survey Research Online Behavioral Research

11 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Traditional Advertising Metrics Digital Campaign Metrics Social Campaigns…and more! Compare Results Across Channels Campaign Metrics

12 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Custom Dashboards for Any Data Set Survey Data, Scanner & Sales Data, Big Data Professional, Live, Sharable Data Visualizations Complete Business Intelligence Mobile Device Friendly! No More Waiting Weeks for Analysis and Reports Custom Data Visualizations

13 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS How The Tools Are Used Marketing Research Generate New Product Ideas Test and Refine – Product Ideas – Packaging Concepts – Positioning – Advertising/Messaging Understand Customer Needs Track and Improve Satisfaction Discover Brand Perceptions Track Brand Performance Compare Campaign Success Performance Analysis Sales, Scanner, Critical Event Data KPI Reporting Customer Lifetime Value Product Metrics Customer Support Cases Employee Research/Surveys

14 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Agencies and Partners

15 SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS OC Marketing Analytics Ray Benedicktus: Mobile: Sunil Phone: Twitter.com/AnalyticsOC Facebook.com/AnalyticsOC Web:


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