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2 Overview of the Marketplace 3 Penetration of Tea Total TeaHot TeaIced Tea (% of Population – Two Weeks) Source: NFO Research Share of Intake Panel.

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Presentation on theme: "2 Overview of the Marketplace 3 Penetration of Tea Total TeaHot TeaIced Tea (% of Population – Two Weeks) Source: NFO Research Share of Intake Panel."— Presentation transcript:

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2 2 Overview of the Marketplace

3 3 Penetration of Tea Total TeaHot TeaIced Tea (% of Population – Two Weeks) Source: NFO Research Share of Intake Panel 1988, 1998

4 4 Consumption Rate Ounces per Person Total TeaHot TeaIced Tea (Avg. Ounces per Drinker – Two Weeks) Source: NFO Research Share of Intake Panel 1988, 1998

5 5 How Tea Is Consumed (% of Ounces of Tea Consumed) Source: NFO Research Share of Intake Panel 1988, 1998

6 6 Hot Tea Drinkers

7 7 Age of Hot Tea Drinkers Total PopulationHot Tea Index 124 120 88 29 Source: NFO Research Share of Intake Panel 1988, 1998

8 8 Regionality of Hot Tea Drinkers Index 105 66 92 165 Source: NFO Research Share of Intake Panel 1998

9 9 Demographic Summary Hot Tea PercentIndex Gender Male 3674 Female 64125 Age Under 18 312 18-34 1880 35-49 39130 50+ 47185 Income Under $20K 23106 $20K-$34K 1994 $35K-$49K 2383 $50K-$74K 23122 $75K 12105 PercentIndex Household Size 1 16171 2 38152 3 21104 4 1660 5 1048 Population Density <100,000 2161 100,000-499,999 1894 500,000-1,999,999 1889 2,000,000 or more 44158 Region Northeast 33168 North Central 2292 South 2366 West 23104 Source: NFO Research Share of Intake Panel 1998

10 10 Hot Tea Consumption At Home and Away (Index of ounces consumed) Source: NFO Research Share of Intake Panel 1998

11 11 When Hot Tea Is Enjoyed Source: NFO Research Share of Intake Panel 1998

12 12 What Gets Added to Hot Tea Source: NFO Research Share of Intake Panel 1998

13 13 Iced Tea Drinkers

14 14 Age of Iced Tea Drinkers Total PopulationIced Tea Index 113 110 94 73 Source: NFO Research Share of Intake Panel 1988, 1998

15 15 Regionality of Iced Tea Drinkers Source: NFO Research Share of Intake Panel 1998

16 16 Demographic Summary Iced Tea PercentIndex Gender Male 50103 Female 5097 Age Under 18 1936 18-34 25131 35-49 29162 50+ 27138 Income Under $20K 23117 $20K-$34K 20101 $35K-$49K 2693 $50K-$74K 1898 $75K 13252 PercentIndex Household Size 1 992 2 27109 3 21106 4 2493 5+ 1996 Population Density <100,000 3295 100,000-499,999 20106 500,000-1,999,999 20102 2,000,000 or more 28100 Region Northeast 20102 North Central 1877 South 49138 West 1361 Source: NFO Research Share of Intake Panel 1998

17 17 When Iced Tea Is Enjoyed Source: NFO Research Share of Intake Panel 1998

18 18 Iced Tea Consumption At Home and Away (Index of ounces consumed) Source: NFO Research Share of Intake Panel 1998

19 19 What Gets Added to Iced Tea Source: NFO Research Share of Intake Panel 1998

20 20 Changes In Types of Iced Tea Consumed Ready-to-Drink Unsweetened Mix Presweetened Mix Tea Bags / Loose Tea Source: NFO Research Share of Intake Panel 1988, 1998

21 21 Type of Iced Tea Consumed by Region Source: NFO Research Share of Intake Panel 1998

22 22 Where Ready-To-Drink Tea Is Purchased Source: NFO Research Share of Intake Panel

23 23 Percent of Population Drinking Specialty Teas Source: NFO Research 1998 Multicard screener

24 24 Specialty Tea Drinkers Age Source: NFO Research 1998 Multicard screener

25 25 Specialty Tea Drinkers Income Source: NFO Research 1998 Multicard screener

26 26 Regionality of Specialty Teas Source: NFO Research 1998 Multicard screener


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