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The Future of Converged and On-Demand Television PVR adoption and the impact on viewing Tony Wearn, Research Director, BARB 7 th July 2009.

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Presentation on theme: "The Future of Converged and On-Demand Television PVR adoption and the impact on viewing Tony Wearn, Research Director, BARB 7 th July 2009."— Presentation transcript:

1 The Future of Converged and On-Demand Television PVR adoption and the impact on viewing Tony Wearn, Research Director, BARB 7 th July 2009

2 Base: All Households BARB Panel

3 Base: Age of Housewife, All Households BARB Panel

4 Base: Age of Housewife, All Households BARB Panel

5 Base: Age of Housewife, All Households BARB Panel

6 Base: All Households BARB Panel

7 Base: All Households BARB Panel

8 Base: All Households BARB Panel

9 Base: All Households BARB Panel

10 Base: All Households BARB Panel

11 Base: All Households BARB Panel

12 Base: All Households BARB Panel

13 Base: All Households BARB Panel

14 Base: All Households BARB Panel

15 Base: All Individuals 4+ BARB Panel Amount of Timeshift Viewing as (%) of All Viewing 0 1 2 3 4 5 6 7 May-05 Jul-05 Sep05 Nov05 Jan 06 Mar 06 May 06 Jul 06 Sep 06 Nov06 Jan 07 Mar 07 May 07 Jul 07 Sep 07 Nov07 Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov08 Jan 09 Mar 09 May-09 % Timeshift % PVR Timeshift %

16 All ViewingTimeshiftTimeshift % Mon - Thurs3.90.617.2 Friday3.70.616.7 Saturday3.80.616.8 Sunday3.90.617.7 Timeshift Viewing by day of week Base: Average Hours, All Individuals in PVR Homes May 09 BARB Panel

17 Time of day and PVR timeshift viewing Base: Average Hours, All Individuals in PVR Homes May 09 BARB Panel All ViewingPVR Timeshift % Timeshift 9am -1pm0.420.0410.4 1pm -6pm0.770.1013.2 6pm -7.30pm0.490.0613.7 7.30pm -9 pm0.660.1320.3 9pm -10.30pm0.740.1826.1

18 Base: Individuals Av Hrs BARB Panel

19 Recording Devices by Household Mill% Total Homes26.0100 Solus PVR2.28.5 Solus DVDR0.72.8 Solus VCR11.142.8 PVR + other device5.822.5 DVDR + VCR1.76.4 None4.417.0 ALL PVR Homes8.030.9 Base 000s All homes May 09 BARB Panel

20 Base: Average Daily Hrs, All Households May 09 BARB Panel

21 Base: Total Mins (All), PVR Households May 09 BARB Panel

22 27 th May 2009 The Apprentice BBC1 9:00 – 10:00 pm UEFA Champions League Final ITV1 7:00 – 10:10pm The Apprentice v Champions League Final How best to keep the viewing options open?

23 0 2000 4000 6000 8000 10000 12000 000s THE APPRENTICE Live THE APPRENTICE Timeshift UEFA CHAMPIONS LEAGUE Live UEFA CHAMPIONS LEAGUE Timeshift IndividualsIndividuals with PVRNo PVR

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