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MAXIMIZING MULTICULTURAL COLLEGE STUDENTS IN UNDERREPRESENTED STUDENT RECRUITMENT AND OUTREACH Amanda Parada-Villatoro, DePaul University Ashley McKnight-Phillips,

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Presentation on theme: "MAXIMIZING MULTICULTURAL COLLEGE STUDENTS IN UNDERREPRESENTED STUDENT RECRUITMENT AND OUTREACH Amanda Parada-Villatoro, DePaul University Ashley McKnight-Phillips,"— Presentation transcript:

1 MAXIMIZING MULTICULTURAL COLLEGE STUDENTS IN UNDERREPRESENTED STUDENT RECRUITMENT AND OUTREACH Amanda Parada-Villatoro, DePaul University Ashley McKnight-Phillips, DePaul University Sparkle Hunt, DePaul University

2 Our Goal To recruit an academically talented and diverse student body that reflects DePauls mission - Accessibility - Diversity - Educational Excellence Three approaches: - Ambassadors - Peer Guides - Interns

3 Ambassadors Enhance prospective student experience Reward volunteers Male Overnight Host Coordinator Female Overnight Host Coordinator Panel & Visit Day Coordinator Secretary Fundraising & Special Events Coordinator 60 members 30 Active Members Gold Members Ambie of the month Annual Ambie awards 5 Paid E-Board PositionsMembership

4 Ambassadors Unpaid volunteers Work with all prospective students Host students overnight on campus Student panels Calling campaigns High school visits/college fairs Housing tours Special on-campus programs Class of Excellence College Insight Visit days

5 Peer Guides Paid student employees Serve as tour guides, panelists, activity leaders Assist with admission activities and events Focus on outreach to students of color (SOC) Special groups: MIP, GLAD, College Connect, STEP UP… Represent backgrounds similar to students we serve SOC Chicago- area grads 1 st Generation

6 Interns Paid, Para-professional student employees 6 Individual Positions Shared Common Responsibilities Quarterly Group Projects Special Group Presentations Out of State and Local Recruitment Assistance Fully Supported by Professional Staff Report to direct supervisor regarding position-specific office needs Assist various counselors at college fairs, hometown visits, panels, etc. Work with Intern Coordinator to tailor experience in accordance with professional goals Campus Tour Coordinator Communications Specialist Customized Visit Coordinator Territory and Travel Management Transfer and Adult Specialist Scholar Volunteer Coordinator

7 How We Collaborate: Events Recruitment Events Communication Ambie Callers Peer Guide Callers Comm Intern Scholarship Intern Housing Tours Tour Coordinator Panel/Visit Coordinator Ambie Volunteers Student Panels Panel/Visit Coordinator Available Interns Ambie Volunteers Campus Tours Tour Coordinator Panel/Visit Coordinator Tour Guides

8 How We Collaborate: Overnights SOC Overnights Scheduling CV Intern Overnight Coords General Hosting Ambassador Hosts Peer Guides Campus Tours Tour Coordinator Tour Guides Peer Guides Training/RB Overnight Coords Available Interns

9 How We Collaborate: Travel Targeted Travel Communication Ambie Callers Peer Guide Callers Comm Intern College Fairs Peer Guides Available Interns E-Board Members Panels Panel/Visit Coord Ambie Panelists Available Interns HSVs Peer Guides Available Interns Ambie Volunteers

10 Outcomes Ambassadors Customized Visit – 135 customized visits September through April 2012 Class of Excellence 2011 – 18% of attendees deposited prior to event 2011 – 85% of attendees deposited 2012 – 19% of attendees deposited prior to event College InSight 32% of attendees have applied for admission…and counting Calling Campaign 2012 – 28% successful calls made to SOC Peer Guides 1200 students reached in 25 unique events (approx. 48 students per event) Interns 1440 students reached through special group visits and over 400 students reached through fairs, panels, and visits

11 Our Recruitment Started with: Student Organizations and Greek Life Involvement Fair booth Current student employees/ office assistants Referrals from TRiO, multicultural student support offices Campus job board Pay/ Incentives Ambassador E-Board- $3,000 Yearly Stipend Point-based rewards redeemable for prizes Special Events Peer Guides- $10/hr Interns- $11/hr Professional Development Networking Recommendations for special programs Retreats Professional Development Workshops

12 Your Turn! Steps to Implementation First things first Assess your needs Second: Budget, budget, budget! No budget- Volunteer Approach Small/medium budget- Peer Guide Approach Larger budget- Intern Approach

13 No Budget Volunteer Fundraise for incentives (Finals kits, bake sales, etc.) Pays for itself! Connect students to paid opportunities as an incentive for involvement In-house workshops/training Attach students to pre-existing initiatives that wont add to your budget Overnight hosts Visit days High school visits/college fairs Calling campaigns Housing tours

14 Small/ Medium Budget Do not require consistent weekly schedules Offer competitive wages to students Targeted initiatives Partner with programs/ schools for specialized visits Adopt a school Invest in Leadership Workshop brainstorming - Let students put their skills to use! Leadership conferences

15 Larger Budget 20 hour per week expectation Consistent weekly schedule each term 4-5 days per week commitment Maximize recruitment through paid efforts Paid out-of-state travel outside of hometown visits Incentive to assist in SOC events Invest in professional development Development = Meaningful Experience = Referrals!

16 Steps to Recruitment Start with known leaders Multicultural student orgs, Greeks, ministry groups, etc. May already share your same goals! Reach out to university departments that work with diverse students Scholarship recipients/ Honors students May need to meet service hours Pull from current student workers Post on campus job board… and dont forget to advertise!

17 How We Keep Students Engaged Provide consistent opportunities to get involved Keeps things fresh and interesting Cater to the students interests and passions Ask what they want to get out of their experience, then follow through Empowerment through leadership Let students create ways to engage Creates buy-in and commitment Make sure we give them what we promised them!

18 How to Engage Remind importance of work Provide updates on accomplishments and numbers Allow them to stay connected with students they work with Professional Development: Prep them for success! Conferences Special workshops Networking Recommendations Praise, praise and more praise! Parties & Awards Thank you letters Celebrate milestones as a group Social Media

19 Connecting the Dots… Tour guides Shared experience Mentors/ Role Models / Facebook buddies Create and lead workshops/activities

20 Q&A Current DePaul Students Dion Meggs, Ambassador Priscilla Esparza, Intern

21 Amanda Parada-Villatoro, DePaul University Ashley McKnight-Phillips, DePaul University Sparkle Hunt, DePaul University THANK YOU


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