Worldwide vehicle ownership is forecast to double by 2020. Much of this growth will be in emerging markets. Road traffic injuries cost countries 1–3% of GDP. Only 15% of countries have comprehensive laws which address five key behavioral risks.
In particular, when text messaging, drivers' ability to maintain lateral position and to detect and respond appropriately to traffic signs is negatively affected. In addition, when text messaging, drivers spent up to 400 per cent more time with their eyes off the road than they did when not text messaging.
The Road Safety Fund has a simple mission: To invest in the preventative measures that are proven to reduce the risk or severity of road injury. Invest in the people and the skills that can provide sustainable paths to safety. Invest in Life