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Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first.

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Presentation on theme: "Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first."— Presentation transcript:

1 Internal Use Only Why Drapery Hardware? Levolor is the MOST recognized brand in window coverings. Finish: Consumers shop Drapery Hardware by finish first. Levolor DDH offers a plated finish – not painted. Why does this matter? Over 80% of soft treatments sold today at THD require the rod to be seen in the window - making the finish quality of the rod a strong consideration for the consumer. Plated product is higher quality and gives a higher end appearance. With painted product, the finish can scratch off. 60% of the top selling Martha Drapery Panels have an exposed pole. Levolor DDH offers finish consistency between the finials and the rod. Why does this matter? Consumers purchase decorative drapery hardware to be seen in the window, and they expect that the finals and rod have a consistent finish. Levolor DDH offers a broad that assortment of trend-right finishes to compliment any décor. Price: Consumers value having multiple options when selecting the perfect style and shape for their finial designs, and Levolor offers a wide selection of diameters and designs to meet every budget. Levolors sizes and geometries are well aligned with consumer trends 2 3 1

2 Internal Use Only Drapery Hardware Wood Components All in One Sets Bridge Sets Basic White Goods Accessories

3 Internal Use Only 5/8 Bridge Sets: Opening Price Point Sets starting at $11.97 Exclusive collection to Levolor and /16 Ball SN: , and /8 Square ORB: , and /8 Scroll Black: , ¾ Rod and Finial Sets: THDs highest performing category starting at $15.97 Levolor offers up to 13 different styles/finishes, the competition offers ¾ Ball SN: ¾ Ball Black: ¾ Mahogany Urn: ¾ Contempo SN: Collections and Never Outs

4 Internal Use Only 1 Heritage Sets: Levolors Premium Collection starting at $39.97 Multi-pass finishes and unique finial designs Telescoping lengths up to Classique SN Ball Camden ORB ¾ and 1 Double Rod Sets: More substantial, upscale look starting at $28.97 Allows for a layered look with increased energy efficiency Exclusive Collection to Levolor Accessories: Dont forget to add on the accessories to create a customized look! Holdbacks, Extra Brackets, and Clip Rings all compatible with ¾ and 1 diameter sets Collections and Never Outs

5 Internal Use Only Wood Components: Trend right furniture finishes for a customized look Exclusive collection to Levolor Mahogany Rings: Mahogany Bracket: Ball Finial Mahogany: White Rings: White Bracket: Ball Finial White: Basic Hardware: For basic, functional needs This collection is meant to be concealed in the window Heavy Duty Single Curtain Rod: Curtain Rod Bracket Single: /16 Tension Rod: Collections and Never Outs

6 Internal Use Only Drapery Hardware-Application Secondary Purchase Functional and/or Fashionable Drapery Styles 1.Rod Pocket 2.Pinch Pleat 3.Tab/Tie Top 4.Ring Top 5.Grommet Top

7 Internal Use Only Drapery Hardware-Application

8 Internal Use Only Drapery Hardware-Application MST Top Seller SKU Easy Find # SKU DetailsImageDescription Panel Style Coordinating Levolor Hardware HDT TWEED- MONKS- PANEL- 50x84 Subtle tweed texture in woven room darkening. Wood Components Mahogany HDFINE SH- HVYCR- PANEL- 60x84 100% Polyester high twist voile. Double Rod & Bridge Sets

9 Internal Use Only MST Top Seller SKU Easy Find # SKU DetailsImageDescription Panel Style Coordinating Levolor Hardware HD CLASSIC- SILHO- PANEL- 50X84 Classic and versatile 100% cotton duck. Exposed Pole Bridge Set Black Scroll HDFINE SH- PURWT- PANEL- 60X84 100% Polyester high twist voile. Double Rod & Bridge Sets Drapery Hardware-Application

10 Internal Use Only Drapery Hardware-Application MST Top Seller SKU Easy Find # SKU DetailsImageDescription Panel Style Coordinatin g Levolor Hardware HDOGEE DOT- BNALP- PANEL- 50X84 Traditional printed ogee design exclusive to Martha Steward, printed cotton duck. Exposed Pole Double Rod Hertiage SN HD CLASSIC- TSOIL- PANEL- 50X84 Classic and versatile 100% cotton duck. Exposed Pole Wood Components Mahogany

11 Internal Use Only Drapery Hardware-Application MST Top Seller SKU Easy Find # SKU DetailsImageDescription Panel Style Coordinatin g Levolor Hardware HDFINE SH- TSOIL- PANEL- 60X84 100% polyester high twist voile. Exposed Pole Double Rod Hertiage SN HDT CREPE- TSOIL- PANEL- 50X84 Woven jacquard textured solid, foam backed for the ultimate in added warmth and room darkening. Rod & Finial Mahogany Urn

12 Internal Use Only Drapery Hardware-Application MST Top Seller SKU Easy Find # SKU DetailsImageDescription Panel Style Coordinatin g Levolor Hardware HD CLASSIC- PURWT- PANEL- 50X84 Classic and versatile 100% cotton duck. Exposed Pole Rod & Finial Contempo SN HD CLASSIC- SPUD- PANEL- 50X84 Classic and versatile 100% cotton duck. Exposed Pole Rod & Finial Contempo SN

13 Internal Use Only Drapery Hardware- Execution Managing DDH Business Inventory Job Lot Quantity Never Out List High Margin Product POG Integrity Who is responsible for DDH, what do they do? Levolor Sales Rep Store Associate MET

14 Internal Use Only Drapery Hardware - Key Takeaways Levolor is the MOST recognized brand in window coverings and offers quality drapery hardware to solve every need and meet every price point. Levolor offers the most consistent and trend right finishes to coordinate with any décor from traditional wood stains to contemporary satin nickel. Drapery Hardware is a large percentage of the Levolor business at a high margin for the store. It is imperative to ensure POG Integrity and sufficient stock levels to keep the set shoppable and drive the business.


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