Presentation on theme: "Survey Shows Celebrity Crimes Is Americas Favorite Type Of Celebrity Scandal by Surge Research www.surgeresearch.com Surge Research. Contents Are Confidential."— Presentation transcript:
Survey Shows Celebrity Crimes Is Americas Favorite Type Of Celebrity Scandal by Surge Research www.surgeresearch.com Surge Research. Contents Are Confidential Bloginity Networks 2010 Scandalous Celebs Survey Uncovers More Than Half Of Americans Interested In Celebrity Crime Much More Than Sex Tapes, Cheating, Rehab And Divorce NEW YORK – August 3, 2010 – Americans love their celebrity gossip and nothing seems to dominate the headlines like a scandal involving a famous actor, athlete, musician or politician. According to a new survey by online entertainment news provider Bloginity Networks, when it comes to celebrity scandals, Americans are most interested in news about celebrities committing crimes and going to jail. Fresh on the heels of Lindsay Lohan s release from jail, the survey of 1,050 U.S. adults, conducted by Surge Research, found that 56 percent of Americans indicated they prefer reading about celebrity crime more than any other type of celeb scandal, including celebrities entering rehab or making and distributing sex tapes. Surprisingly, only 18 percent of those surveyed said they want to see more coverage of a celebrity cheating on their spouse, indicating that the Tiger Woods and Jesse James may have received too much coverage. With their focus clearly on celebrity crime, Bloginity Networks asked respondents how they felt when they learned about a star being sentenced to jail. More than half of American adults (52%) said they feel validated when a celebrity is sent to jail, feeling the punishment fits the crime committed. Just 24 percent of adults surveyed said they are surprised to learn about a celeb going to jail because they normally don t receive harsh punishment for their crimes, while 17 percent feel disappointed in the star who s a role model for children. Interest in celebrity scandals has clearly shifted from affairs, divorce, rehab and sex tapes to crime and punishment; this indicates the public feels victimized by a history of celebrity bad behavior, said Daniel Haim, Founder and CEO of Bloginity Networks. Americans have an insatiable thirst for Hollywood gossip and while celebrity crime is currently satisfying their appetite, it s yet to be seen if their preference is simply tied to the scandal of the moment. Respondents were also asked why they believed celebrity scandals have become so common today and nearly 70 percent of Americans indicated that celebrities don t feel the rules or laws apply to them, making it the major cause of their outrageous behavior and subsequent problems. The Bloginity Networks 2010 Scandalous Celebs survey was conducted by e-mail invitation and online survey by Surge Research, Inc. (www.surgeresearch.com) from July 26 – 28, 2010. This survey measured the opinions of 1,050www.surgeresearch.com American adults ages 18-64 and has a margin of errors of +/- 3 percentage points at the 95% incidence level. About Bloginity Networks Founded in 2008, Bloginity Networks has quickly developed into a trend-setter in the fast-paced world of entertainment news. Bloginity Networks is comprised of several heavily trafficked Web sites that are update 50 to 75 times per day with breaking news and original content across all fields of entertainment. The flagship property of the Bloginity network is Bloginity.com (www.bloginity.com), an online culture entertainment magazine offering a unique mix of information, including breaking news, celebrity news and gossip, exclusive interviews, video premieres, album, film, and TV reviews, and art, photography, and design reviews and showcases. About Surge Research Surge Research Inc. is a leading global marketing research firm providing qualitative and quantitative research expertise and capabilities extending across all areas of marketing, communications, advertising and business. Surge Research offers multifaceted market research services including, omnibus surveys, public relations surveys, focus groups, competitive intelligence, customer satisfaction surveys, social media and social networking analysis, employee surveys, in-depth interviews, tracking studies and advertising research. For more information, please visit www.surgeresearch.com or call 347-283-8276.