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Human Creativity, Community Catalysts, and Economic Transformation Jerry Hembd Associate Professor & Director Northern Center for Community and Economic.

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Presentation on theme: "Human Creativity, Community Catalysts, and Economic Transformation Jerry Hembd Associate Professor & Director Northern Center for Community and Economic."— Presentation transcript:

1 Human Creativity, Community Catalysts, and Economic Transformation Jerry Hembd Associate Professor & Director Northern Center for Community and Economic Development University of Wisconsin-Superior/Extension Community Development Society Annual Conference July 27, 2009

2 Attraction Business and industry Human talent and creativity Trends in Economic Development Retention Expansion

3 You need People People are the MAIN driver of economic development Strategy and Policy Implications

4 To Attract People a Community Needs: Tolerance: A supportive environment for diverse self-expression Tolerance: A supportive environment for diverse self-expression Technology: Accessible mechanisms for people to turn their talent into market or public goods Technology: Accessible mechanisms for people to turn their talent into market or public goods Territorial assets: Quality of place Territorial assets: Quality of place Source: Richard Florida Creativity Group, 2007.

5 Technology Regional Growth and Prosperity The 4T Approach to Economic Development Territorial Assets TalentTolerance Source: Richard Florida Creativity Group, 2007.

6 The Creative Class consists of a series of occupations that add economic value through their own creativity and knowledge. Super Creative Core Includes occupations in: Computer and mathematical Architecture and engineering Life, physical, and social science Education, training, and library Arts, design, entertainment, sports, and media Creative Professionals Includes occupations in: Management Business and financial operations Legal Healthcare practitioners and technical High-end sales and sales management The Creative Class

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8 Knight Creative Communities Initiative Piloted in: Tallahassee, Florida Tallahassee, Florida Charlotte, North Carolina Charlotte, North Carolina The Twin Ports The Twin Ports Duluth, Minnesota Duluth, Minnesota Superior, Wisconsin Superior, Wisconsin

9 Goals To spur greater economic opportunity in the region by: Engaging more citizens from every part of the community in the conversation on the regions economic future Engaging more citizens from every part of the community in the conversation on the regions economic future Empowering those citizens with the knowledge they need to make sound plans, policies and decisions for their regions growth Empowering those citizens with the knowledge they need to make sound plans, policies and decisions for their regions growth

10 Goals (continued) Building and bridging initiatives to 1) help residents self-actualize and 2) enhance the quality of place Building and bridging initiatives to 1) help residents self-actualize and 2) enhance the quality of place Building a stronger regional economy that is authentic to the region, sustainable through economic ups and downs, open for every resident to participate and attractive to newcomers Building a stronger regional economy that is authentic to the region, sustainable through economic ups and downs, open for every resident to participate and attractive to newcomers Connecting the community to a national network of others working toward similar goals Connecting the community to a national network of others working toward similar goals

11 The Twin Ports Players Community Host: Duluth Superior Area Community Foundation Community Host: Duluth Superior Area Community Foundation Local Coordinator: DSACF Community Initiatives Officer Local Coordinator: DSACF Community Initiatives Officer Richard Floridas Creative Class Strategies Team Richard Floridas Creative Class Strategies Team Program Director, John S. and James L. Knight Foundation Program Director, John S. and James L. Knight Foundation Community Catalysts Community Catalysts Catalysts Sponsoring Companies/Organizations Catalysts Sponsoring Companies/Organizations Community Members Community Members

12 Front-end, Pre-seminar Activities Selection of community catalysts Selection of community catalysts Online survey Online survey Host a working social Host a working social Background readings Background readings State of the region memo State of the region memo Connecting the dots Connecting the dots

13 4 Ts Seminar Day 1: Discussion on regional prosperity Discussion on regional prosperity Work session on each of the Ts Work session on each of the Ts Develop collective vision Develop collective vision Day 2: Brainstorm initiatives Brainstorm initiatives Team planning session Team planning session Concept presentations to the community Concept presentations to the community

14 Duluth-Superior Top 15 Talent Clusters Size of Bubble = Total Cluster Employment

15 Twin Ports KCCI Initiatives Artworks! Talent/territorial assets Artworks! Talent/territorial assets Brain Gain Talent/tolerance Brain Gain Talent/tolerance Mix It Up Tolerance Mix It Up Tolerance Pathways Territorial assets/talent Pathways Territorial assets/talent We Mean Green Technology We Mean Green Technology

16 ArtWorks! Goal: To improve regional prosperity through inspiring innovative collaborations between the arts, business and civic sectors Goal: To improve regional prosperity through inspiring innovative collaborations between the arts, business and civic sectors Initiative: ArtWorks? Gala, Creative Economy Showcase and Conference Initiative: ArtWorks? Gala, Creative Economy Showcase and Conference Held March 13 and 14, 2008 Held March 13 and 14, 2008 Over 300 participants and 60 exhibitors Over 300 participants and 60 exhibitors Raised $94,000 to support initiatives through grants Raised $94,000 to support initiatives through grants

17 ArtWorks! Conference Initiatives Twin Ports Arts Alliance Twin Ports Arts Alliance Lake Superior Arts Festival Lake Superior Arts Festival Duluth and Superior Leadership Program Duluth and Superior Leadership Program Web site listing job opportunities in arts and culture Web site listing job opportunities in arts and culture Artists Mentoring Youth Artists Mentoring Youth Public Arts Coalition Public Arts Coalition Duluth and Superior Art Corridor (Districts) Duluth and Superior Art Corridor (Districts) LEAP (Lake Effect Art Portal) LEAP (Lake Effect Art Portal)

18 Brain Gain Goal: To reduce the brain drain in Duluth and Superior by 10 percent Goal: To reduce the brain drain in Duluth and Superior by 10 percent Initiatives: Initiatives: Higher Education Institution Cooperation Higher Education Institution Cooperation College Connection – Chamber of Commerce links students with local business College Connection – Chamber of Commerce links students with local business Forty Below – Goal is to encourage young professionals to take positions on Boards of Directors of local nonprofits and community organizations Forty Below – Goal is to encourage young professionals to take positions on Boards of Directors of local nonprofits and community organizations

19 Mix It Up Goal: To create a place for comfortable dialogue about diversity and inclusivity and help the Twin Ports become a more welcoming and inclusive place to live Goal: To create a place for comfortable dialogue about diversity and inclusivity and help the Twin Ports become a more welcoming and inclusive place to live Initiatives: Initiatives: The Hodge Podge Supper Club – Social bridging dinners at local restaurants The Hodge Podge Supper Club – Social bridging dinners at local restaurants Sponsored a presentation titled Racism, Power and Privilege Sponsored a presentation titled Racism, Power and Privilege Will offer catalysts an opportunity to take a cultural competency inventory followed by a personal and/or group assessment Will offer catalysts an opportunity to take a cultural competency inventory followed by a personal and/or group assessment

20 Twin Ports Pathways Goals: Goals: 1. To ensure that a physical network and related infrastructure exist for non-motorized transportation 2. To link people to the network and to promote the network Initiatives: Initiatives: Train/Bike Ride – People rode the North Shore Scenic Railroad from Duluth to Two Harbors and then biked the 26 miles back with a post-event party Train/Bike Ride – People rode the North Shore Scenic Railroad from Duluth to Two Harbors and then biked the 26 miles back with a post-event party Bike Rack Art Project – A competition to design, manufacture and install ten artist-designed bike racks in greater downtown Duluth. The team hopes to recreate this project in Superior and across Duluth Bike Rack Art Project – A competition to design, manufacture and install ten artist-designed bike racks in greater downtown Duluth. The team hopes to recreate this project in Superior and across Duluth

21 We Mean Green Goal: To further economic, environmental and social sustainability in the Twin Ports and western Lake Superior region through education, networking and action Goal: To further economic, environmental and social sustainability in the Twin Ports and western Lake Superior region through education, networking and action Initiative: Twin Ports Early Adopters Project Initiative: Twin Ports Early Adopters Project Joined with Sustainable Duluth and co- founded Sustainable Twin Ports Joined with Sustainable Duluth and co- founded Sustainable Twin Ports Received $180,000 funding for their Early Adopters Project Received $180,000 funding for their Early Adopters Project

22 What is an Early Adopter? Early Adopters are respected and representative community businesses and organizations that make the commitment to provide leadership by introducing and using The Natural Step Framework in their respective organizations.

23 Early Adopters Project Basics Twelve to fifteen Early Adopter organizations Twelve to fifteen Early Adopter organizations Two to five participants per organization Two to five participants per organization Ten days of training over one year Ten days of training over one year Baseline evaluations Baseline evaluations Developing a vision of a sustainable organization Developing a vision of a sustainable organization Action planning and implementation Action planning and implementation Documentation, peer learning, and sharing with broader community Documentation, peer learning, and sharing with broader community

24 Weaknesses of Initiative Training was flawed in a number of ways, particularly in terms of process Training was flawed in a number of ways, particularly in terms of process Initiative resources went primarily to support external expertise – better use would have been local project support Initiative resources went primarily to support external expertise – better use would have been local project support Lack of links between various initiatives – they tended to work independently Lack of links between various initiatives – they tended to work independently Too much paperwork and reporting to external resource group Too much paperwork and reporting to external resource group Significant time commitment required for initiative work Significant time commitment required for initiative work

25 Strengths of Initiative Brought together people from the two communities that would not have met or interacted otherwise Brought together people from the two communities that would not have met or interacted otherwise Provided a years worth of structure and activities to generate ideas and actions Provided a years worth of structure and activities to generate ideas and actions Good community exposure for creative economy approach – a different way of thinking about economic development Good community exposure for creative economy approach – a different way of thinking about economic development Resulted in some positive initiatives that may not have happened otherwise Resulted in some positive initiatives that may not have happened otherwise

26 Questions?

27 For More Information Jerry Hembd Northern Center for Community and Economic Development University of Wisconsin-Superior/Extension Belknap & Catlin, PO Box 2000 Superior, Wisconsin Web: Phone


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