1. Productivity and the new consumer Greg Stone Chief Technology Officer, Microsoft Australia

3. Context Our productivity decline 0 1 2 %

4. Masked by positive resources sector, and…

5. …skills reduction via attrition

6. productivity is a proxy

8. Structural changes

9. Factors of production ++ Design knowledgetechnology Experience = + labour land = Food ++ labour energy capital Goods =

10. Frugal innovation

11. Take-outs:

14. Its All About Me! Extreme personalization, what is relevant to ME, right where I am now, and what I am doing right this minute. Here are some examples: Source: Bill Gross Idealab / UberMedia

15. Dynamic Advertising: Combination of intent, proximity, timing, and customization is too powerful to resist. Mobile coupons perform 10x over paper. Source: Bill Gross Idealab / UberMedia

16. Driving 5 miles to a store takes 2.5 MILLION times as much energy as walking 50 meters to a store! Nudging people costs orders of magnitudes less than relocating people. Proximity = Probability Source: Bill Gross Idealab / UberMedia

17. Conquesting: Winning customers when theyve already shifted themselves to a particular mindset is one of the biggest mobile opportunities. Source: Bill Gross Idealab / UberMedia

18. Dominos: Youve just shared that youre craving Pizza we can show you an offer showing real-time distance & compass Source: Bill Gross Idealab / UberMedia

19. Gartner: A nexus of Forces Human behaviour/Tech enablement

20. SocialMobility Info Cloud

22. productionconsumption

23. Social software

24. Portals

25. Business intelligence

26. CRM

27. Unified Comms

28. Client Mgt

29. Content Mgt

30. Database/ Datawarehouse

31. Server/ virtualisation