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Company LOGO Velocity International Forest Hills High School 6701 110 th St. Forest Hills, NY 11375 www.vinyc.net NEW YORK CITY BUSINESS PLAN COMPETITION.

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Presentation on theme: "Company LOGO Velocity International Forest Hills High School 6701 110 th St. Forest Hills, NY 11375 www.vinyc.net NEW YORK CITY BUSINESS PLAN COMPETITION."— Presentation transcript:

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2 Company LOGO Velocity International Forest Hills High School th St. Forest Hills, NY NEW YORK CITY BUSINESS PLAN COMPETITION

3 STATEMENT OF PURPOSE To educate current and potential investors on Velocity Internationals goals, and our ability to meet them.

4 COMPANY DESCRIPTION Established 2005 as BIKEWORKS C-Corporation Located in Forest Hills, NY 23 Multicultural Employees VI Provides Extreme Sports Goods and Accessories

5 MISSION STATEMENT To promote outdoor active participation and a healthy lifestyle by providing outdoor enthusiasts with eco- friendly and high quality goods at reasonable prices. Quality Goods Reasonable Price Healthy Lifestyle

6 ECONOMIC CONDITIONS Prime Interest Rate: 3.25%Current Inflation Rate: 1.8%USD vs. Foreign Currencies

7 INDUSTRY ANALYSIS* 2007**2012**% Change Bicycle % Skateboards % Inline Skates % Skis % Snowboards 5.1 0% Surfboards 2.2 0% * Based on the information from NSGA ** Numbers presented in millions sold

8 INDUSTRY ANALYSIS Mixed trend in participation in sports Rebound from 2009 Real World No Direct Local Competitors No other companies offer the same assortment as VI Virtual World

9 COMPETITIVE ANALYSIS Direct Indirect

10 MARKET SEGMENTATION

11 Geographic International International North America South America AsiaEuropeAustralia International International North America South America AsiaEuropeAustralia VI

12 MARKET SEGMENTATION Demographic Ages Ages United States United States Trade Fair Attendees Trade Fair Attendees VE Employees VE Employees Ages Ages United States United States Trade Fair Attendees Trade Fair Attendees VE Employees VE Employees VI

13 MARKET SEGMENTATION Psychographic Environmentally Conscious Environmentally Conscious (Go Green) (Go Green) Health Conscious Health Conscious Adventurous Adventurous Athletic Athletic Environmentally Conscious Environmentally Conscious (Go Green) (Go Green) Health Conscious Health Conscious Adventurous Adventurous Athletic Athletic VI

14 MARKETING MIX Bikes Snowboards Skateboards Inline Skates Surfboards Accessories PRODUCTS

15 MARKETING MIX Products range from $3.00 for simple accessories to even $10,000 in luxury sport goods PRICE

16 MARKETING MIX Flyers Newsletter & Magazines Trade Fair Website Direct Mail and PROMOTION

17 MARKETING MIX Leader in Extreme Sports Goods A company that supports its local community POSITIONING

18 MARKETING MIX PLACEMENT

19 BREAKEVEN ANALYSIS * Number of Units based on $360 per unit sold

20 PLANNING

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22 COMPANY ORGANIZATION CEO Aanchal Somani CFO Meijing Yang Accounting, V.P. Anita Levine Financial Reporting, V.P. Prachi Jain COO Shivraj Bhoj Administration, V.P. Jamie Cheng Human Resources, V.P. Samantha Vasquez CMO Brian Fontes Sales V.P. Ana Arias Gonzalez Market Research V.P. Alexis Weisman CTO Daniel Nowicki Help Desk V.P. Eli Bobick Web Design V.P. Jake Schwabinger

23 DIRECTING & CONTROLLING Online Forum Weekly Company Meetings Brand New Server

24 Balance Sheet Fiscal Year Ending 04/31/2013 Assets Current Assets Cash in the Bank Account Receivable Inventory Total Fixed Assets Other Total Assets Total Assets Liabilities and Shareholders Equity Total Current Liabilities Long Term Liabilities Shareholders Equity Capital Stock Retained Earnings Total Liabilities and Shareholders Equity Projected SepDec $544,073 $45,000 $81,570 $39,089 $44,200$753,932 $119,700 $582,362 $90,000 $-38,130$753,932 Actual SepDec $39,385 $50,150 $120,750 $29,100 $9,014$248,399 $168,284 $0 $90,000 $-9,885$248,399 Projected Fiscal Year $476,290 $15,000 $60,000 $20,480 $8,830$580,600 $40,000 $420,000 $90,000 $30,600$580,600

25 Income StatementProjected Dec 31, 2012 Actual Dec 31, 2012 Projected Fiscal Year Sales Revenues California Trade Fair$40,000$42,800 NYC Trade Fair$0 $200,000 Website Sales$100,000$8,034$200,000 Other Sales$70,000$44,274$147,200 Net Sales$210,000$95,108$590,000 Cost of Goods Sold$126,000$57,065$354,000 Gross Profit$84,000$38,043$236,000 Total Operating Expense$122,130$47,928$220,000 Income from Operations$-38,130$-9,885$16,000 Corporate Income Tax$0 $2,400 Net Income After Taxes$-38,130$-9,885$13,600

26 Cash Flow Statement Projected Dec 31, 2012 Actual Dec 31, 2012 Projected Fiscal Year Cash Beginning Balance$ 76,658$ 76,612$ 76,658 Receipts of Cash: Sales$195,000$17,687$ 516,500 Loan Proceeds$500,000$0$ 500,000 Payments of Cash: Cost of Goods Sold$126,000$0$354,000 Salaries$84,515$47,927$150,000 Loan Repayment$9,380$0$37,513 Other Cash Payments$37,690$6,987$67,861 Ending Cash Balance $544,073$39,385$478,711

27 SWOT ANALYSIS Strengths Opportunities Threats SW OT Weaknesses

28 SWOT ANALYSIS Strengths Highly Qualified Employees Brand New Server Excellent Communication Website with Shopping Cart SW OT

29 SWOT ANALYSIS SW OT Weaknesses Yearly Staff Turnover High Payroll Expense

30 SWOT ANALYSIS SW OT Opportunities NYC Trade Fairs California Trade Fairs Fully Functional Website No Direct Competition Locally National and NYC Implementation of Bike Lanes The desire for Green Products

31 SWOT ANALYSIS Current Economic Slowdown Competitors in VE Network Accounts Receivables Hurricane Sandy SW OT Threats

32 BUSINESS RISKS Turbulent United States Economy Accounts Receivables Achieving Projected Sales

33 SUMMARY Short Term Obtain New Loan Increase Online Sales Obtain Largest Market Share Long Term Reduce Accounts Receivables Increase International Presence

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