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Advertising at Golds Gym. Company Brief Has emerged as a strong Brand Name in the fitness Industry over a decade. Golds Gym has over 700+ facilities all.

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Presentation on theme: "Advertising at Golds Gym. Company Brief Has emerged as a strong Brand Name in the fitness Industry over a decade. Golds Gym has over 700+ facilities all."— Presentation transcript:

1 Advertising at Golds Gym

2 Company Brief Has emerged as a strong Brand Name in the fitness Industry over a decade. Golds Gym has over 700+ facilities all over the world. Fastest growing international gym chain in the Asia Pacific with 2 gyms opening every month Currently we are 79 gyms across 43+ cities of India.

3 INDIAN FOOTPRINTS- 79 Gyms Mumbai – 13 Gyms Kolkata – 3 Gyms Guwahati – 1 Gym Bangalore – 10 Gyms Hubli – 1 Gym Coimbatore – 1 Gym Ahemdabad – 1 Gym Baroda- 1 Gym Surat - 1 Gym Pune – 5 Gyms Faridabad – 1 Gym Lucknow – 1 Gym Raipur- 1 Gym Kanpur- 1 Gym Mangalore- 1 Gym Agra – 1 Gym Chennai – 1 Gym Cochin – 1 Gym Kolhapur – 1 Gym Nasik - 1 Gym Indore – 3 Gyms Jaipur - 2 Gym Udaipur – 1 Gym Mohali – 1 Gym Jalandhar – 1 Gym Amritsar - 1 Gym Noida – 2 Gyms Delhi – 7 Gyms Gurgaon – 2 Gyms Ghaziabad- 2 Gym Panchkula – 1 gym Meerut- 1 Gym Cochin- 1 Gym Sangli- 1 Gym Belgaum- 1 gym Patna – 2 Gyms

4 360 degree Branding Displays/Interactive media. Electronic media. Print media – PULSE. Static branding. SMSs. Website branding. ers. Direct mailers. Sponsoring event. OOH. Scrollers. Golds Gym Radio.

5 Demographics :- Clientele:- Golds Gym caters to the elite namely directors, CEOs, MDs and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, Ambika Hinduja, Ajit Agarkar, Mahesh Bhupati, Mohamad Azruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more. All Gyms have a 30% female : 70% male ratio Age group :- -15% below 24 years - 75% between years - 10% above 50 years Footfalls:- on an average we have 350 workouts per day per gym. Gym size: 7000Sq Ft to Sq Ft

6 Some landmark locations providing reach and scale…

7 Golds Gym Bandra-Mumbai

8 Golds Gym Kandivali West- Mumbai

9 Golds Gym Hadapsar –Pune

10 Golds Gym Peddar road – Mumbai

11 Interactive space and sampling activity :-

12 Display :-

13 Golds Gym Pulse magazine Golds Gym magazine Prospective target audience of 90,000 members across 43 cities

14 Advertising Options in PULSE Right hand full page Back inside/front inside cover Back cover Belly Wrap Insertion of fliers/Pamphlets Tear off coupon Index page branding Sampling of product with PULSE

15 Static branding:- TENT CARDS DROP BOX ROLL UP STANDEE WALL BRANDING ACRYLIC SHEETS

16 Innovative branding Mirror Strip Branding 6*3 feet Scrollers Tags on the handles of each locker

17 Locker room – Main Doors

18 Changing Room Door A Translucent branding on the glass doors of the changing room

19 Shower Area Doors/Curtains

20 Event Properties of Golds Gym:- Calendar Model hunt Fit & Fab Super Spin Body Transformatio n

21 Media Cars Watches Brands who worked with Golds Gym Music Systems /Plasma

22 Clothes and accessories Perfumes and skin products :- Lingerie

23 Sports and health products:-

24 AND SOME MORE… Banks Durable lifestyle stores/ goods Travel

25 Car Placement- Mercedes at Pune Golds Gym ; Jaguar at Mumbai and Pune ;Audi at Mumbai gyms and Fit & Fab 2011

26 We PROMOTE You PROFIT !!!

27 Contact Pooja Thakur – Mobile no Sanyukta Khandke – Mobile no Bhagyashree Shukla – Mobile no. – Aseem Chaturvedi – - North Mobile no Swagata Prasad – –


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