Presentation on theme: "Advertising at Golds Gym. Company Brief Has emerged as a strong Brand Name in the fitness Industry over a decade. Golds Gym has over 700+ facilities all."— Presentation transcript:
Company Brief Has emerged as a strong Brand Name in the fitness Industry over a decade. Golds Gym has over 700+ facilities all over the world. Fastest growing international gym chain in the Asia Pacific with 2 gyms opening every month Currently we are 79 gyms across 43+ cities of India.
Demographics :- Clientele:- Golds Gym caters to the elite namely directors, CEOs, MDs and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, Ambika Hinduja, Ajit Agarkar, Mahesh Bhupati, Mohamad Azruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more. All Gyms have a 30% female : 70% male ratio Age group :- -15% below 24 years - 75% between 24-50 years - 10% above 50 years Footfalls:- on an average we have 350 workouts per day per gym. Gym size: 7000Sq Ft to 15000 Sq Ft
Some landmark locations providing reach and scale…
Golds Gym Pulse magazine Golds Gym magazine Prospective target audience of 90,000 members across 43 cities
Advertising Options in PULSE Right hand full page Back inside/front inside cover Back cover Belly Wrap Insertion of fliers/Pamphlets Tear off coupon Index page branding Sampling of product with PULSE
Static branding:- TENT CARDS DROP BOX ROLL UP STANDEE WALL BRANDING ACRYLIC SHEETS
Innovative branding Mirror Strip Branding 6*3 feet Scrollers Tags on the handles of each locker