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Fairtrade & Fairmined Gold. Uniqueness of Fairtrade & Fairmined Gold Fairtrade and Fairmined certified Gold is the worlds first independent certification.

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Presentation on theme: "Fairtrade & Fairmined Gold. Uniqueness of Fairtrade & Fairmined Gold Fairtrade and Fairmined certified Gold is the worlds first independent certification."— Presentation transcript:

1 Fairtrade & Fairmined Gold

2 Uniqueness of Fairtrade & Fairmined Gold Fairtrade and Fairmined certified Gold is the worlds first independent certification system for gold and associated precious metals FLO + ARM Guarantee of a product which has been responsibly mined Exclusively available from artisanal small-scale miners Clearly defined set of standards Chain of custody system Traceability Consumer certification mark

3 Need Artisanal and small-scale mining accounts for 90% of labour employed in gold extraction Globally over 100 million people depend directly or indirectly on ASM A poverty driven livelihood (less than $2/day) ASM is marginalized within the value chain- receiving only 15% of revenue generated Ignored by all major policy makers, economists, environmentalists and development theorists

4 Impact and benefits Transparency & traceability in the supply chain Progressive environmental responsibility- management of toxic substances Greater access to mineral wealth for miners The minimum price limits exploitation by disreputable traders and companies Improved gender equality for women Elimination of child labour Standards for labour conditions Health and Safety improvements Premium payments direct to communities for their development priorities

5 Targets for growth and market share February 2011 – launch of Fairtrade & Fairmined Gold and Associated Precious Metals Fairtrade and Fairmined 15 year vision- to capture 5% of the gold jewellery market (approx 25 tonnes of Gold) Target volume can be met from the projected supply of certified ASM gold. Key North American & European Markets UK industry leading the global market in ethical jewellery

6 Benefits for Businesses Transparent and traceable supply chain Growing awareness of the FAIRTRADE Mark- 74% of public recognise the Mark* 70% of consumers believe independent certification is best way to verify a products ethical claims** Added value- Buying jewellery for a special occasion holds greater value and significance if it carries the Fairtrade and Fairmined Marks***. Access to growing ethical consumer base UK leading innovation- all sectors of the industry The best gold story in the world * Kantar,Omnibus, March 2010 ** Globescan, January 2010 *** Globescan, January 2010

7 The numbers Premium 10% - Fairtrade and Fairmined gold 15% - Fairtrade and Fairmined ecological gold Fairtrade minimum price 95% of LBMA daily fix License fee 1.7% on wholesale value finished product Nine co-ops equalling 350+ Kilos per annum Please contact the Fairtrade Foundation for specific details on registration and certification

8 Products that can carry the dual mark Gold Jewellery (9 cts or above, all colours) Commemorative coins Trophies and medals Religious artefacts Dual stamp Makers mark Fineness Assay mark.

9 How to get involved Victoria Waugh – gold account manager


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