Presentation is loading. Please wait.

Presentation is loading. Please wait.

California Gold Rush Connie Revell Deputy Director, Smoking Cessation Leadership Center UCSF San Francisco, California CTFA Regional Tobacco Control Conference.

Similar presentations


Presentation on theme: "California Gold Rush Connie Revell Deputy Director, Smoking Cessation Leadership Center UCSF San Francisco, California CTFA Regional Tobacco Control Conference."— Presentation transcript:

1 California Gold Rush Connie Revell Deputy Director, Smoking Cessation Leadership Center UCSF San Francisco, California CTFA Regional Tobacco Control Conference September 9, 2005

2 Partners Smoking Cessation Leadership Center California Dental Hygienists Association California Smokers Helpline Pfizer

3 Smoking Cessation Leadership Center Increase smoking cessation rates and increase number of health professionals intervening around cessation

4 California Dental Hygienists Association National Smoking Cessation Initiative Ask Advise Refer Campaign Grass Roots Level Approach Earlier Collaboration with Helpline

5 California Smokers Helpline Increase number of health professionals intervening around cessation

6 Pfizer Increase number of dentists who intervene with patients who smoke, recommend Pfizer quitting aids, and refer to cessation programs.

7 Initial Stages Pfizer representatives delivering Helpline promotional materials and product information to dental offices in California

8 Next Steps Partners brainstormed ideas –SCLC acted as facilitator

9 Next Steps Partners brainstormed ideas –SCLC acted as facilitator –Identified momentum of ADHAs SCI Campaign as opportunity

10 Dental Hygienists Report 25% Screen Patients Regarding Tobacco Use on a National Level

11 Next Steps Partners brainstormed ideas –SCLC acted as facilitator –Identified momentum of ADHAs SCI Campaign as opportunity –Helplines Take Charge Gold Card, great promotion tool

12 The New California Gold Rush

13 Components of Campaign Educate CDHA Leadership about the National SCI and Gold Rush Campaign Develop website and bring together all materials for dissemination Deliver message and materials to Dental Hygienists

14 California Dental Hygienists Association SCI Goal Have every dental hygienist in Have every dental hygienist in California hand out at least one California hand out at least one Gold Card and refer a smoker to Gold Card and refer a smoker to the California Smokers Helpline. the California Smokers Helpline. Have CA Dental Hygienists Have CA Dental Hygienists increase the referral rate to increase the referral rate to 50% by the year % by the year 2006 current referral rate in CA is 39% Baseline Survey HOD June 6, 2004

15 How do you reach 12,000 California Registered Dental Hygienists?

16 Multiple Channels Simple Mailer –Cover letter from CDHA President –Order form to order Gold Card and Helpline promotional materials –Member Assessment Survey –Sent to approximately 14,000 contacts (all CA RDHs and students dental hygienists)

17

18 Multiple Channels Communications – s to members –CDHA Website –Professional Journal Articles –Radio Press –Encouragement to local components to become involved

19 California Dental Hygienists Association SCI Goal

20 The Component who gets the most people to log onto to report the number of Gold Cards referrals from April 15 th until May 15th Wins $100.00

21

22 Multiple Channels Direct Mail Campaign

23 California Gold Rush Success Number of Gold Cards Ordered in First 6 Months Breakdown of Membership and Potential Members

24 California Gold Rush Success Total Number of Gold Cards Ordered a 6-month update Sept. Oct. Nov. Dec. Jan.

25 California Dental Hygienists Association reports on a single weeks log-ins August 1-7, 2005: 325 cards distributed

26 Winners to be announced during CDHA annual meeting Single hygienist winner Component winner (in which all hygienists handed out at least one card)

27 Success of Partnership Replication of Model –ADHA (all 50 State Associations) –New York –Indiana –ALA Asthma Campaign –CA Diabetes Program Gold Card National Card

28 Thank You

29


Download ppt "California Gold Rush Connie Revell Deputy Director, Smoking Cessation Leadership Center UCSF San Francisco, California CTFA Regional Tobacco Control Conference."

Similar presentations


Ads by Google