Presentation on theme: "A product is anything that can be offered to a customer that might satisfy a want or need (Kotler et al., 2006)."— Presentation transcript:
A product is anything that can be offered to a customer that might satisfy a want or need (Kotler et al., 2006).
A service is a non-material or intangible product - such as professional consultancy, waitressing, or an entertainment experience.
A feature is a characteristic of a product that offers a benefit to the customer. In most cases, the most important features are those associated with the consumable product since they are the main reason a customer makes a purchase. Froth is a feature of a cappuccino.
A benefit is what the customer perceives they receive when they use the product. Though these may be difficult to measure and may vary by user. Benefits such as effectiveness, durability, speed, ease-of-use, and cost savings to name just few. Benefit of eating in a restaurant – nice environment/good food/clean area.
BIRTHDAY PACKAGE: Feature:Benefit: One nights luxury accommodationA luxury room instead of a standard room Complimentary bottle of champagne For people that enjoy a fine wine Optional Aromatic massageFor those who want to de-stress and relax Three course dinnerFood provided in a luxury restaurant Free admission to nightclub or movie
Features/Facilities of the Novawarra: Features/Facilities of Ibis Hotel Air conditioning Non smoking rooms available 24 hour room service Beach frontage airport transfers 13 Conference rooms Swimming pool, spa and sauna Gymnasium Buffet/A la carte restaurant Bars* Disabled facilities available Business centre and internet kiosk Dolfi Kids Club Spa baths available Undercover parking Boutique Day spa/beautician Air conditioning Smoke free / non-smoking floors 24 hr Front desk Tour desk Currency exchange Onsite parking Safe Business facilities Dry cleaning / laundry Internet Smoke free / non-smoking floors Cots / extra beds Child minding Restaurant Disabled facilities Ironing Kids Club
Romantic Weekend at Novawarra: Escape – Romance package at Marriott Hotel: One nights luxury accommodation with turn down service Complimentary chocolates and champagne Romantic dinner for two in your room Complimentary breakfast for two Late checkout time of 2.00 pm ALL FOR $ Breakfast for two Champagne, chocolate-covered strawberries Extras – free parking / late checkout PRICE NOT GIVEN ON WEBSITE