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1.11.2006 B1 GGK 1 AOCA Conference 2006 Convention Centers Management In times when projects multiply The real experience of managing a Center Günther.

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Presentation on theme: "1.11.2006 B1 GGK 1 AOCA Conference 2006 Convention Centers Management In times when projects multiply The real experience of managing a Center Günther."— Presentation transcript:

1 1.11.2006 B1 GGK 1 AOCA Conference 2006 Convention Centers Management In times when projects multiply The real experience of managing a Center Günther Kruse Messe Frankfurt Germany

2 2 How do you start your business? Or that way? This way?

3 3 Frankfurt location 3 federal states converge in the Frankfurt/Rhine-Main livingroom and economic area: Hesse, Rhineland- Palatinate, Bavaria Approx. 5.2 million people live here In an area representing 3% of Germany, around 6% of the population generates more than 10% of the GDP A major traffic hub thanks to its location in the heart of Europe Source: Prognos AG The Frankfurt/Rhine-Main region: one of the world's leading economic regions

4 4 Frankfurt location 794 first documentary mention of Frankfurt 1150 first mention of the Frankfurt Trade Fair 1585 establishment of the stock exchange 1815 Frankfurt becomes a free city and seat of the Diet of the German Confederation 1848 the first German national assembly convenes in the "Paulskirche" 1957 the German Bundesbank takes up its work 1998 seat of the European Central Bank Frankfurt am Main: a European metropolis with tradition

5 5 Frankfurt location Jobs for around 600,000 people Approx. 71,000 companies are based here, including 330 national and international banks Seat of the European Central Bank Mainland Europe's largest airport Europe's largest railway station World's third largest trade fair complex Frankfurt am Main: a top business location in the region

6 6 Messe Frankfurt corporate group 2005*: a global player in the trade fair sector Messe Frankfurt Group Organiser of 120 trade fairs worldwide Shareholders: City of Frankfurt (60%), State of Hesse (40%) 14 subsidiaries outside Germany, 5 branch offices and 50 foreign representatives covering more than 151 countries Turnover in 2005*: 360 million EUR More than 57,600 exhibitors and some 3.4 million visitors Third largest exhibition centre worldwide: Total exhibition space: 475,000 m 2 (indoor: 322,000 m 2, outdoor: 83,000 m 2 ) *Business year 2005: preliminary figures

7 7 Total of 14,700 exhibitors and 1.6 million visitors IAA - International Motor Show Bookfair - Guest of Honour 2005: Korea Guest of Honour 2006: India Euromold - central marketplace for new manufacturing and process technologies IMEX - The Worldwide Exhibition for Incentive Travel, Meetings and Events Outook 2006: Airtec - International Trade fair for Aerospace Industry Suppliers 2005 - Good year for guest fairs Guest events, congresses, events

8 8 This decade, Messe Frankfurt will invest a total of 770 million in the expansion of the Exhibition Centre and in its infrastructure. The first expansion phase was completed in August 2001. The result is two new buildings: Hall 3 with 38,000 sq m and the Forum. The first expansion phase was completed in August 2001. The result is two new buildings: Hall 3 with 38,000 sq m and the Forum. Messe Frankfurt – Frankfurt Fair and Exhibition Centre

9 9 Congress Center Messe Frankfurt - the offer Harmonie Hall with floor suitable for vehicles and mobile walls for up to 2,200 people In same building as Frankfurt Maritim Hotel, a further 2,000 hotel rooms within walking distance The Congress Center

10 10 Congress Center Messe Frankfurt - the offer Areal Hall with 2,300 sq m Panorama Hall with 2,400 sq m Further conference rooms and light-flooded foyers Messe Frankfurt Forum

11 11 Congress Center Messe Frankfurt - the offer Historical domed building dating from 1908 Interior space with 2 flights of seats for more than 10,000 people Festival Hall

12 12 Visitors in '000 20032004 Events (congresses not associated with trade fairs) Highlights in 2005: SAP NetWeaver Kongress Storage Networking World Europe 2005 Dental Marketing Kongress Tetra World Congress 2005 Guest events, congresses, events 2002 Congress business - development 2002 to 2004 Sharp increase: Number of events up by around 25% Number of participants increased by 36%

13 13 Visitors in '000 50% more visitors since 2002: top concerts and corporate events generate growth 200220032004 Events Highlights in 2005: David Copperfiled Rod Stewart Holiday on Ice Messe Frankfurt Marathon 46th "Ball des Sports" 2004 Thomas Cook – "Premiere Reisesommer" Guest events, congresses, events Special events – development 2002 to 2004

14 14 Managing a Convention Center – What you need Hardware – building and technical equipment Software –Staff: marketing, sales, technical, catering –Know how, behavior, language, customer-oriented skills –Planning and Booking - IT –Additional services –Quality management Patient shareholders

15 15 Messe Frankfurt As A Partner To Fair Organizers: The Range of Services is comprehensive: Exhibitor Manual Visitor and Exhibitor Services Catering and Restaurants Translation Electricians Florists Hostesses IT Service Catalogue Service Graphic Artists Furniture Personal Congress Organizer Professional Fair Organizer Forwarding Agents Stand construction Ticketing

16 16 A service for exhibitors and visitors: Published yearly in German and English More than 600 hotel listings in Frankfurt and environs Structured by trade fairs and price categories Planning efficiency and cost reductions for your trade fair visit Transparent and clearly structured Now available as a brochure and online Services The Rhine-Main Hotel Guide: to round off your trade fair participation

17 17 Barrier-free access points and lifts Disabled-friendly parking facilities and sanitary facilities across the exhibition complex Special services for the disabled, e.g. wheelchair and scooter rental Various information possibilities: Info hotline +49 69 7575-69 99 Services Open for all visitors Mobility for everyone

18 18 Many trade fair visitors choose organised travel Service offer - examples: Paperworld, Beautyworld and Christmasworld 2006: Special trains and carriages from 23 cities in Germany ISH 2005: More than 900 trade fair visitors took advantage of the special trains from Berlin via Hanover, from Dortmund via Cologne and from Munich via Augsburg Services Problem-free travel to international trade fairs with special trains

19 19 Wireless Internet access (WLAN) for exhibitors and visitors Cooperation between Messe Frankfurt and T-Systems For all equipment such as notebook, PC, PDA with W-LAN card Exhibtors can order online via EasyOrder or via the service brochure Visitors can obtain access online or at vending machines Wireless Local Area Network – Hotspot covering the entire exhibition grounds Services

20 20 Developing Relevant Standards Standards responding to specific issues to be meaningful and widely applicable to facilities and events. Standards from a client perspective Standards identifiable and articulated – understood by facilities and clients Not only benchmarking with other facilities. Developing in phases rather than all at once.

21 21 Test with the best Quality Awards by ICCA, AIPC, IMEX (APEX), EIBTM and National Associations To measure performance, standards have to be not only metrics, but process oriented. Categories –Owners perspective –Client perspective –Community perspective –Internal perspective

22 22 The Owner Perspective 1.Facility Performance Measures –Occupancy, –service utilization, –competitive comparisons and –service levels 2.Financial Accountability –Integrity and professionalism –Fulfilling the financial obligations to shareholders –Accounting priciples and reporting systems 3.Economic Impact –Generating, calculating, documenting and reporting – broad economic benefits

23 23 The Client Perspective Recognize importance of client satisfaction 1.Customer Service –Identifying customer needs and expectations designing and modifying service, staff training from initial sales contact through post-event evaluation 2.Quality of Facilities and Operations –In conjunction with industry organizations and client groups (PCO) maintain a process for identifying marketing expectations 3.Security and Emergency Response –Recognize client concerns and requirements for S&S measures in place – together with authorities and industry organizations 4.Special Needs –disabled access … 5.Financial Integrity –Responsability to financial interactions with clients and suppliers

24 24 The Internal Perspective 1.Employee Relations –Employee training and professional development opportunities –Appropriate staff participation in systems and procedure development –Employee achievement and recognition programs –Vehicles that enable staff to recommend areas for operational improvement 2.Health, Industrial Safety and Emergency Preparedness –Clean, safe and secure operating environment for staff, clients and delegates 3.Supplier Relations –Selection of Supplier based on their professionalism, experience, reputation, and value for money

25 25 The Community Perspective Corporate responsability and positive community interface 1.Community Relations –Social and economic responsabilities –Undertake specific activities to promote understandig and awareness amongst key community groups 2.Communications –Media and government relations 3.Environmental Responsability –Minimize impacts on the environment, waste management, energy conservation, recycling 4.Industrial Relations –Participation in local, national and international organizations

26 1.11.2006 B1 GGK 26 AOCA Conference 2006 1.Management of a Conventions Center In times when projects multiply; the real experience of managing a Center. 1. Impact of events in a Destination/Venue. Chain of Value We need to create awareness regarding the real, huge benefits that stem from this highly profitable segment of tourism; benefits for Companies and the State. 1.Marketing for the training of International Events Now: This is how to run a developed business customers Money

27 27 Thank you again for your attention

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