2 Sri Lanka - Asia's compact, diverse, authentic, island The emerging wonder of Asia
Within a mere area of 65,610 square kilometers lie 1,330 kilometers of coastline 15 national parks showcasing an abundance of wildlife, 500,000 acres of lush tea estates, 250 acres of botanical gardens, 350 waterfalls, 25,000 water bodies, 8 UNESCO World Heritage Sites, and a culture that extends back over 2,500 years
Ten Good reasons to visit in Sri Lanka 1.Diversity 2.People 3.Cultural Heritage 4.Festivals year around 5.Wildlife 6.Adventure and special interest sports 7.Hotels 8.Food 9.Ayurveda & spas 10.Shopping
Properties inscribed on the World Heritage List Cultural 1.Ancient City of Polonnaruwa (1982) 10 ADAncient City of Polonnaruwa 2.Ancient City of Sigiriya (1982) 5 ADAncient City of Sigiriya 3.Golden Temple of Dambulla (1991) 1 BCGolden Temple of Dambulla 4.Old Town of Galle and its Fortifications (1988) 15 ADOld Town of Galle and its Fortifications 5.Sacred City of Anuradhapura (1982) 5 BCSacred City of Anuradhapura 6.Sacred City of Kandy (1988) 15 ADSacred City of Kandy Natural 7.Central Highlands of Sri Lanka (2010)Central Highlands of Sri Lanka 8.Sinharaja Forest Reserve (1988)Sinharaja Forest Reserve
Sacred City of Anuradhapura Ancient City of Polonnaruwa Ancient City of Sigiriya Golden Temple of Dambulla Sacred City of Kandy Central Highlands Sinharaja Forest Reserve Old Town of Galle and its Fortifications World Heritage Sites in Sri Lanka
Highways and Air Taxi services in Sri Lanka Northern Highway Completion date yet to be confirmed Colombo-Kandy Highway 98km (to be completed by 2019) Outer Circular Highway 28km (to be completed by April 2013) Hambantota Colombo Kandy Colombo-Katunayaka Highway 26km (to be completed by November 2012) Anuradhapura Jaffna Southern Highway 126.5km ( completed ) Southern Highway Extension Katunayaka- Anuradhapura Highway 153.3km Hambantota Bentota Koggala Dikwella Ampara Nuwara Eliya Ratmalana 7
Galle Port Colombo South Port Hambantota Port Oluvil Port Kankesanthurai Port (KKS Port) Trincomalee Port Katunayaka International Airport Trincomalee Vavunia Polonnaruwa Hingurakgoda Ratmalana Koggala Katukurunda Sigiriya Ampara Mattala International Airport Airports and Sea Ports of Sri Lanka Domestic Airports to be renovated Hambantota 8
Key objectives Increse foreign exchange earnings from USD 501M in 2010 to USD 2.75 Bn by 2016 Increase tourist arrivals from 654,000 in 2010 to 2.5 Mn by 2016 Increase tourism related employment from the current 125,000 to 500,000 by 2016
Attracting new tourists Ensuring that departing tourists are happy Creating awareness & positive perceptions globally Creating an environment conducive to tourism promotion Domestic Tourism Policy Framework Infrastructure Transport Attractions & Events Service Standards Manpower Identifying target markets Marketing communications & promotions Facilitating the visit Superior value chain Tourist information Public support Tourist safety Involving foreign missions Involving of Diaspora International public relations (1 ) (4 ) (3 ) (2) (5 )
Policy framework to support Investors and Trade Elimination of various tax regimes introduced by provincial councils Simplifying the policy on liquor licenses Reducing the high electricity tariffs that were once imposed upon the industry Simplifying the regulatory environment Reducing corporate tax Removing taxes on the branded products, thereby creating opportunities to promote shopping and entertainment Simplifying the investment approval process by setting up of a One Stop Shop for tourism related investments Streamlining the process of alienating government land for tourism development projects.
Category 2010201120122013201420152016 1.Arrivals 654,476 855,975 925,000 1,183,000 1,537,900 1,999,270 2,500,000 2.Employment Direct Employment 55,02357,786 104,545140,908177,271213,634250,000 Indirect Employment77,03280,899146,363197,271248,179299,088350,000 Total Employment132,055138,685250,908338,179425,450512,722600,000 3.Avg. Duration (nights)10.0 8.38.07.77.47.0 4.Rooms Capacity14,71414,65321,96028,92035,88042,84049,800 5.Foreign Ex Earnings (US $ Mn) 575.9838.9980.01,360.01,740.02,120.02,500.0 6.Avg spending per tourist per day (US $) 98.0 103.9110.7117.5124.3130.0 Target Tourist Arrivals up to 2016
Country wise break up of Tourists Arrivals Country of ResidenceInternational OutboundArrivals to Sri Lanka Forecast*2011mn2010 (actual) 2011 (targets) 2012 (targets) India6.20126,882130,000150,000 U.K21.00105,496115,000130,000 Germany29.0045,72750,00058,000 France20.0031,28535,00043,000 Middle East68.0037,54042,00050,000 Maldives8.9035,79141,00045,000 Australia5.9033,45636,00040,000 Canada50.0021,12323,00028,000 U.S.A52.2019,06323,00028,000 Netherlands23.001786122,00026,000 Japan8.401435218,00025,000 Russia35.0013,27818,00030,000 Italy40.0011,42315,00023,000 China40.001043015,00020,000 Switzerland16.00942710,00016,000
Country wise break up Contd… Country of ResidenceInternational OutboundArrivals to Sri Lanka Forecast*2011mn2010 (actual) 2011 (targets) 2012 (targets) Australia2.503,9255,0007,000 Belgium3.505,3989,00012,000 Malaysia28.7013,36715,00019,000 Singapore10.6011,87515,00018,000 Korea(South)9.804,4267,00012,000 Pakistan0.939,14811,00013,000 Denmark1.504,3937,0009,000 Norway1.503,9557,0009,000 Spain10.004,4616,0008,000 Sweden3.007,09610,00013,000 Thailand15.103,6844,0005,000 Czech Republic3.504,2047,00010,000 Poland33.006,6139,00011,000 Others38,76745,00067,000 Total654,476750,000925,000
Available Tourist Accommodation Accommodation TypeNumberNumber of Rooms Tourist Hotels25614948 Boutique Hotels & Villas50577 Home Stay Units & BB units181560 Guest Houses6796393 Heritage Homes49257 Total as at Dec.201122,735
Rooms No of Rooms available in 2011 No of rooms required in 2016 - 2020 Colombo City3,08610,241 North of colombo2,1417,046 South of colombo4321,599 Up to Galle385113,090 Beyond Galle11864,229 East Coast238913 Hill country9402,683 Kandy13184,237 Anuradhapura270786 Habarana8481,983 Polonnaruwa/Giritale3431,968 Total14,65348,775
Kalpitiya Islands The Kalpitiya Integrated Resort area is located 150 km North of Colombo on top of the Puttlam Lagoon along the Dutch Bay and Portugal Bay, comprising of 14 Islands allocated and designated for tourism development.
Kalpitiya Islands Attractions in and around Kalpitiya region Tranquil beaches Rich mangrove islands Bar reef sanctuary Sand dunes, Migrant birds, Dolphins Whales, Wilpatthu National Park located near by Close proximity to the cultural triangle Tranquil lagoon waters Archeological sites – Remains of Dutch and Portugal Period antiquities in and around the region with Ancient sites near by
31 Tourism Zones Western Province Colombo Commercial city with entertainment Negombo / Mt. Lavinia / Wadduwa Kalutara / Beruwala North Western Province Kalpitiya / Waikkal / Marawila Beach Resorts Southern Province Bentota National holiday resort in the west coast Balapitiya / Unawatuna / Hambantota Mirissa / Hikkaduwa / Tangalle Koggala / Ahungalla / Matara Dedduwa / Madu Ganga / Weligama Galle World heritage site Tissamaharama Sacred city in close proximity to wild life park Yala Wild life Resort (a part lies in Uva Province) Eastern Province Arugambay / Passekudah Trincomalee / Nilaweli Central Province Kandy Heritage Resort with temples Nuwara Eliya / Matale Victoria / Maskeliya Wasgamuwa Wild life park North Central Province Polonnaruwa / Anuradhapura Dambulla / Sigiriya / Giritale Habarana Sabaragamuwa Province Pinnawala Nature Park Resort Ratnapura Gem City Uva Province Bandarawela Hill Country Resort with water falls Udawalawa Beach Resort s Lake Resorts with islands Wild life park with a reservoir (a part lies in Sabaragamuwa Province) Urban city in close proximity to the heritage sites Hill country resort Heritage Resorts Beach Resorts
What is One Stop unit? One Stop Shop is a centralized promotion and facilitation center created to assist potential tourism investors interested in investing a minimum capital of USD 2 million and over. A representative from all line agencies will be present at the One Stop Shop Investment Center for consultation.
Objectives of OSU Present a stress free, convenient approach to investors keen on investing in Sri Lankas tourism industry Coalesce relevant information for all types of tourism related investments and ensure interested parties have easy access either through meetings, telephone, email or teleconference (skype) Provide and educate interested parties on existing investment opportunities, lands available, projects commenced and tourism needs Supply feasibility studies and other analyses for potential investments within a short time frame Expedite the approval process by centralising functions of relevant line agencies, reduce the time frame by at least 50%.
Facilities for Investments in the tourism sector NoFacilityPeriod 1 Corporate tax exemption (for investment levels over Rs 50 mn) 4 to 12 years 2 Exemption from Customs duty/ taxes for Capital goods ( for investments over Rs 50 mn) During implementation period 3 Special consideration for granting tax exemptions For Strategic Development projects Up to 25 years 4 Streamlined process for leasing lands vested with SLTDA for 99 years 5 Investment facilitation- Facilitation of the entire approval process to obtain approvals, clearances, permits from relevant line agencies One Stop Unit at SLTDA 6 Streamlined system for issue of Resident/ Work depending on the need and eligibility criteria visas Through: SLTDA/ BOI 7 Relaxation of procedure for foreign exchange remittance banking facilities for foreign investors