Presentation on theme: "GM Commercial and Customer BA CityFlyer"— Presentation transcript:
1GM Commercial and Customer BA CityFlyer Luke HayhoeGM Commercial and CustomerBA CityFlyerUse this slide as a placeholder before your presentation starts.
2Agenda History of BA at London City Airport Route Network Customers Product benefitsIsle of Man to London CapacityOpportunities
3History of BA at LCY 2003 – 3 Routes commenced 2007 – BA CityFlyer formed – growth to 8 aircraft / 6 routes2008 – Growth to 12 aircraft / economic downturn2009 – New Embraer aircraft delivered2009 – All business class JFK service launched2010 – First all leisure routes launched2011 – Fleet and route growth2012 – Fleet growth and 6 new routes including IOM2012 – 1.2M customers travelled with BA
5CustomersCustomers travel through London City for both business and leisure purposes. Customers are generally travelling to or from The City of London, Central London, Canary Wharf, East London, Essex and East Anglia.Business CustomersAbout two thirds of flights taken with BA at LCY are for business purposes.Customers are from large corporations as well as small and medium business’.LeisureOften the same customers as above who are travelling for pleasure instead of business.
7Isle of Man Product Inclusive prices One piece of checked luggage, 2 pieces of hand luggageBreakfast, snacks and drinks on boardGood 3 times daily schedule on week daysLondon City Airport benefits including minimum check in time of 15 minutes with hand baggage, speed through the airport and self bag taggingProfessional crew and customer service staffCost savings are as high as £20 each way for checked in luggage compared to other London airlinesCost savings getting to Central London are as high as £20 compared to other London airports
8IOM Capacity More choice to London, 3 airlines, 3 airports In the period of the BA operation passenger numbers to London have grown by 10,000Easyjet alone added 26,000 seats Oct – JanSeats available have significantly outgrown passenger growthGreat news for the Isle of Man customers in the short termAir Fares at lowest level in many years as airlines compete to fill the empty seatsLess than half the seats were filled in January, even with Luton not operated
9OpportunitiesSchedule flexibility, potential for 4 daily flights if demand grows substantiallyGrowth of inward tourism to the IslandThere are an additional 8 flights on sale for the TT period which can be further grown if there is demand.
10Use this slide as a placeholder before your presentation starts.