Presentation on theme: "Positioning Cork Airport For Growth In A Challenging Operating Environment."— Presentation transcript:
Positioning Cork Airport For Growth In A Challenging Operating Environment
Cork Airport (ORK) International Gateway To The South Of Ireland
DEMOGRAPHICS Republic of Irelands 2nd largest centre of population Population:518,000 within 60Kms Workforce: 220,000 SCALE Strong international location for investment 133 Overseas companies (21,522 Employment) Continued new investment & re-investment SKILLS: University City with 35,000 3 rd level students. Ready supply of skilled people across many sectors Particularly strong Pharma and IT Sectors. EXCELLENT INFRASTRUCTURE Airport, Rail and Motorway links Modern up to date infrastructure QUALITY OF LIFE Particular focus on local quality food, sailing and attractive wild coastline Performs excellently in quality of life surveys Cork - Key Facts
Cork Airport (ORK) Serves A Distinct Market Different To Dublin Or Shannon Airports Shannon Airport from Cork 80miles | 130km Dublin Airport from Cork 170miles | 270km
2.34 million passengers flown Down 0.9% on Destinations 5 Scheduled Carriers Out of 25 Total Carriers 74.6% Overall Scheduled Load Factor Up 1.3 points on million seats flown 9 New Routes and Services launched Improvement on 2011s 7 launches 5 Passengers Destinations New Routes Load Factor Airlines 5 Key Measures in 2012
29,081 sq. metres. 28 check-in desks and 2 hand baggage desks. 8 departure gates. 4 fixed links - 1 Airbridge. 3 luggage belts plus 1 out of gauge belt. Terminal capacity to deal with 4 million passengers annually. Latest baggage and security systems for fast processing of passengers and baggage. New Terminal Building Opened
Runways At Cork Airport 7 Cork Airport has two runways, 17/35 and 07/25. The main runway, 17/35, is equipped with Category II ILS.
Cork Airport Traffic & Destinations 8
Cork Airport Traffic Performance Passengers Domestic Traffic has gone from 16% to 0% of Cork traffic. 2.7m 3.0m 3.2m 3.3m 2.8m 2.42m2.36m2.34m
Cork Airport Traffic Seasonality 2012 v 2011 The Peak Summer Months of June, July and August accounted for 34% (versus 33% in 2011) of the total number of Passengers travelling through Cork Airport in 2012
Cork Airport (ORK) Destinations Served in 2013
Aer Lingus toOperates AlicanteSummer Only AmsterdamYear Round BarcelonaSummer Only BirminghamYear Round BristolYear Round BrusselsYear Round EdinburghYear Round FaroSummer Only GenevaWinter Only GlasgowYear Round Gran CanariaWinter Only JerseySummer Only LanzaroteYear Round LisbonSummer Only London HeathrowYear Round MalagaYear Round ManchesterYear Round MunichYear Round NiceSummer Only Palma de MallorcaSummer Only ParisYear Round RennesSummer Only TenerifeWinter Only Jet2.com toOperates NewcastleYear Round Ryanair toOperates AlicanteSummer Only BordeauxSummer Only CarcassonneSummer Only FaroSummer Only FuerteventuraYear Round GdanskYear Round GironaSummer Only Gran CanariaSummer Only KrakowYear Round LanzaroteYear Round La RochelleSummer Only LiverpoolYear Round London GatwickYear Round London StanstedYear Round MalagaSummer Only Milan BergamoSummer Only Palma de MallorcaSummer Only PisaSummer Only ReusSummer Only TenerifeYear Round VilniusYear Round WarsawYear Round WroclawYear Round Scheduled Services From Cork Airport KeyOperates GreenYear Round BlueWinter Only RedSummer Only
12 Countries Served Belgium (1) England (9) France (6) Germany (1) Italy (2) Lithuania (1) Netherlands (1) Poland (7) Portugal (3) Scotland (2) Spain* (16) Switzerland (1) * Incl. Canary Islands 50+ Scheduled Services From Cork Airport 8 Capital Cities Served Belgium England France Lithuania Netherlands Poland Portugal Scotland 8 Competing Routes Alicante Barcelona Faro Gdansk Lanzarote London Malaga Palma Majorca 13
Aviation Marketing 14
Aviation Marketing Strategy Aviation Marketing Strategy to 2016 now being finalised to build on Summer growth planned for Tough competitive environment, domestically and internationally. Cork marketed independently of Dublin but leveraging group support extensively as required. Focus on:- Key European target markets – Germany, Italy and Spain. Increasing UK reach – UK Provincial, London City. Return of Dublin Domestic. Broadening catchment area within Ireland. In due course, East Coast Transatlantic on a post- clearance basis. Significant engagement with Chamber of Commerce, Cork Development Forum, Cork Area Strategic Partnership and all local stakeholders to take on board their needs when formulating the strategy. 15
Aviation Marketing 2013 Engaging closely with Aer Lingus and Aer Regional about opportunities for Cork with their new fleet. Ongoing engagement with Ryanair. Pitched to 30 airlines at Routes Conference in Budapest in May for Summer 2014 and beyond. Pitching to 20 airlines at French Connect in June 2013 Pitching to 30 airlines at Routes World Conference in October Ongoing negotiations and face to face meetings with airlines at their Head Offices. 16
Aviation Marketing 2013 Marketing extensively to broaden the catchment area further into Limerick, Clare, Waterford and the surrounding counties Actively working to grow utilisation of the airbridge. 17
New Advertising Campaign 18
New Advertising Campaign 19
New Advertising Campaign 20
Excellent connectivity to the UK and Europe 2.4 million + Pax p.a. that will use Cork Airport in 2013 ORK currently acts as a feeder airport to LHR, AMS, CDG long haul services 25 Airlines operated scheduled and chartered flights to 50+ destinations in 2012 Load factor has grown from 74% in 2011 to 75% in 2012 Part of the DAA plc group of Irish State owned airports Cork Airport (ORK) Think Growth. Think Cork.
2013 Activities 22
Community Affairs Art Exhibitions Terry ONeill Photo Exhibition in January Travel Photography Exhibition By Siobhain Danaher in aid of the Irish Heart Foundation February-March Cork Mental Health March 7 th Two paintings, by Henrietta Berk, which originally hung in the old terminal, have been installed in the new terminal. Statue of Jack Charlton reinstated outside Red Bar. Music from local groups in terminal around St Patricks week which followed successful Valentines Day promotion. 23
The Gathering 24 Cork Gathering programme officially launched at Cork Airport in December events planned in County Cork in Special effort made for St Patricks Day with Greening of terminal, music, dancing and decorations to mark St Patricks Week. Cork Airport is the major sponsor of Cork Rebel Week, October 14 th to 20 th. Target to attract 5,000 overseas visitors during Cork Rebel Week. In the meantime: Cork French Film Festival (March) Faces of Cork (May/June) Cork International Choral Festival (May) Cork Jazz Festival (October) Cork City Sports (July) Lots of other events to create a buzz for inbound tourists.
The Passenger Experience 25 Significant new marketing campaign launched Better still were flying from Cork to broaden our catchment area. Radio and Outdoor (roadside and bus shelter) media. Concentration on Tipperary, Waterford, Clare, Limerick Kerry and Kilkenny. Childrens play area planned to be installed airside in May sponsored by Ikea. Additional TVs installed in landside arrivals and airside departures with RTE rolling news to facilitate passengers.
The Passenger Experience 26 Spring eZine launched to 15,000 database. Public WiFi in terminal substantially upgraded in January and now with better signal and more reliable service. Facebook and Twitter channels and engagement.
Conclusion Cork Airport is a key strategic business within DAA. We are ensuring our viability by moving to the most efficient model for our size and managing our cost and revenue base to keep charges competitive. We are planning and engaging with our stakeholders to ensure that the airport services the needs of our customers. We are ensuring that the local team is structured and resourced to succeed, leveraging DAA group support when required. We are returning to growth, expanding our route network and reach, marketing our airport effectively and broadening our catchment area. 28
Positioning Cork Airport For Growth In A Challenging Operating Environment