1. © 2008 Amadeus IT Group SA 1 Amadeus Airport Express Tatyana Luchshikova, BSM CESE 26, May 2009 Taking customers further than just the airport

2. © 2008 Amadeus IT Group SA 2 Amadeus Airport Express Amadeus Airport Express provides The perfect complementary service at the time the flight ticket is purchased Proposed in major international airports Fast way to reach the city, non-stop, short journeys (e.g. 15 minutes every 15 minutes) Save time and efforts to travelers by letting them board on trains with home-printed tickets As flexible as a tube service – No seat reservation Accommodate both Corporate and Leisure travelers, with multi-modal possibilities

3. © 2008 Amadeus IT Group SA 3 Amadeus Airport Express Amadeus Airport Express can be booked and ticketed exactly as per airline processes Distribution on the Amadeus Airline display under 9G IATA code BSP coverage through Hahn Air (where BSP accredited) Fulfillment through E-Ticketing technology based on airline standards E-Tickets delivered by e-mail to the traveler or the agency as PDF document Heathrow Express and Arlanda Express launched in 2008, FAL (Tokyo) has been launched in 2009, next to come CAT Vienna, Gatwick.

4. © 2008 Amadeus IT Group SA 4 Amadeus Airport Express Amadeus Airport Express enables you to Broaden your offering and improve your value in the distribution chain by proving your consultancy role and providing a better service to your customers. Develop new revenues streams Increase your sales and productivity

5. © 2008 Amadeus IT Group SA 5 British Airways Heathrow Express New York – London (EWR-QQP)

6. © 2008 Amadeus IT Group SA 6 Equipment Code

7. © 2008 Amadeus IT Group SA 7 Segments Sell

8. © 2008 Amadeus IT Group SA 8 Segments added to the PNR

9. © 2008 Amadeus IT Group SA 9 Enter the Validating Carrier - Hahn Air

10. © 2008 Amadeus IT Group SA 10 Enter e-mail address as a Special Service Request

11. © 2008 Amadeus IT Group SA 11 Pricing Functionality

12. © 2008 Amadeus IT Group SA 12 Ticket Issuance

13. © 2008 Amadeus IT Group SA 13 Customer orders ticket at travel agency p-go 169 storing booking data and ticketing data ARLANDA EXPRESS HEATHROW EXPRESS Amadeus Altea Reservation System E-ticketing 9G Region 2D Bar Code

14. © 2008 Amadeus IT Group SA 14 Travelers board on trains with home-printed tickets E-Mail sent to the customer including the PDF Ticket Possibility to resend the ticket Hahn Air provides the appropriate fulfilment and settlement solutions

15. © 2008 Amadeus IT Group SA 15 Comparison With Other Airport Links Most people when arriving at an airport will go straight to the taxi rank or look for a bus terminal: Heathrow Express takes 15 minutes from Terminals 1,2,3,&4 or 21 minutes from Terminal 5. Price of a ticket is £ 16.50 or £ 34 return A taxi take between 30 minutes to 1 hour (depends on traffic) and costs up to £ 70 A bus takes from 45 minutes (depends on traffic) and costs £ 20

16. © 2008 Amadeus IT Group SA 16 Communicate the 10% Ticket Price Reduction Focus communication on the 10% ticket reduction offered by Heathrow Express: by booking a Heathrow Express ticket, the travel agent can earn up to 10% mark-up from the ticket price on the GDS. There is a selling price and a net price for the TA. The TA will sell the ticket at £17.00 pounds to the end- consumer but will be billed £15.00 pounds (net price) by Heathrow (HEX) through BSP. Immediate new revenue

17. © 2008 Amadeus IT Group SA 17 Arlanda Express (Stokgolm) and, FAL (Tokyo)

18. © 2008 Amadeus IT Group SA 18 Questions?