Presentation is loading. Please wait.

Presentation is loading. Please wait.

Presentation Outline Purpose of Business PlansPurpose of Business Plans What is a Business Plan?What is a Business Plan? Overall ResultsOverall Results.

Similar presentations


Presentation on theme: "Presentation Outline Purpose of Business PlansPurpose of Business Plans What is a Business Plan?What is a Business Plan? Overall ResultsOverall Results."— Presentation transcript:

1

2 Presentation Outline Purpose of Business PlansPurpose of Business Plans What is a Business Plan?What is a Business Plan? Overall ResultsOverall Results Study Examples & ProductsStudy Examples & Products Purpose of Business PlansPurpose of Business Plans What is a Business Plan?What is a Business Plan? Overall ResultsOverall Results Study Examples & ProductsStudy Examples & Products

3

4 Purpose of Business Plans Preserve Airport SystemPreserve Airport System Strengthen Financial Performance of AirportsStrengthen Financial Performance of Airports Identify Market NichesIdentify Market Niches Identify Strategic Planning InitiativesIdentify Strategic Planning Initiatives Preserve Airport SystemPreserve Airport System Strengthen Financial Performance of AirportsStrengthen Financial Performance of Airports Identify Market NichesIdentify Market Niches Identify Strategic Planning InitiativesIdentify Strategic Planning Initiatives

5 NeedNeed Most Municipal GA Airports Operate at DeficitMost Municipal GA Airports Operate at Deficit No Strategic Market Planning, Lost OpportunitiesNo Strategic Market Planning, Lost Opportunities Organizational Structure/Reporting IssuesOrganizational Structure/Reporting Issues Customer Service Not Factored Into Public Ownership FormulaCustomer Service Not Factored Into Public Ownership Formula Positives:Positives: –Airports Contribute Far More to the Local Economy Than They Cost –Public Awareness of Airport Benefits Can Move Projects Forward Most Municipal GA Airports Operate at DeficitMost Municipal GA Airports Operate at Deficit No Strategic Market Planning, Lost OpportunitiesNo Strategic Market Planning, Lost Opportunities Organizational Structure/Reporting IssuesOrganizational Structure/Reporting Issues Customer Service Not Factored Into Public Ownership FormulaCustomer Service Not Factored Into Public Ownership Formula Positives:Positives: –Airports Contribute Far More to the Local Economy Than They Cost –Public Awareness of Airport Benefits Can Move Projects Forward

6

7 What Is A Business Plan? Comprehensive Analysis:Comprehensive Analysis: –Operations, Finances, Facilities, Market Niche, & Capital Needs –Tailored For Each Airport & Community Plans Conclude With Recommendations For:Plans Conclude With Recommendations For: –Development, Land Use, Capital Improvements, Operations, & Revenue Enhancement Comprehensive Analysis:Comprehensive Analysis: –Operations, Finances, Facilities, Market Niche, & Capital Needs –Tailored For Each Airport & Community Plans Conclude With Recommendations For:Plans Conclude With Recommendations For: –Development, Land Use, Capital Improvements, Operations, & Revenue Enhancement

8 Business Plan Elements Economic Benefit AnalysisEconomic Benefit Analysis –Jobs, Income, Output, Taxes Analyses:Analyses: –5 Year Revenue & Expenses, Revenue Enhancement Opportunities –Management Structure, Competitive Position –Property Development, Lease Agreements –Capital Needs, Development Feasibility Economic Benefit AnalysisEconomic Benefit Analysis –Jobs, Income, Output, Taxes Analyses:Analyses: –5 Year Revenue & Expenses, Revenue Enhancement Opportunities –Management Structure, Competitive Position –Property Development, Lease Agreements –Capital Needs, Development Feasibility

9 Business Plan Elements Recommendations:Recommendations: –Priorities –Timeframe –Trigger Points Implementation StrategiesImplementation Strategies –Action Steps Recommendations:Recommendations: –Priorities –Timeframe –Trigger Points Implementation StrategiesImplementation Strategies –Action Steps

10

11

12 Airport Branding Rename Airport to Capture Significance of its Regional ImportanceRename Airport to Capture Significance of its Regional Importance Work with City on Image after Naval Air Station RealignmentWork with City on Image after Naval Air Station Realignment Rename Airport to Capture Significance of its Regional ImportanceRename Airport to Capture Significance of its Regional Importance Work with City on Image after Naval Air Station RealignmentWork with City on Image after Naval Air Station Realignment

13 Attract Corporate Aviation Assign Marketing BudgetAssign Marketing Budget Market Directly Using Materials from Business Plan (Brochure)Market Directly Using Materials from Business Plan (Brochure) Work Jointly w/Industrial Development BoardWork Jointly w/Industrial Development Board Assign Marketing BudgetAssign Marketing Budget Market Directly Using Materials from Business Plan (Brochure)Market Directly Using Materials from Business Plan (Brochure) Work Jointly w/Industrial Development BoardWork Jointly w/Industrial Development Board

14 Direct Airport Access Need Access to 4-lane ExpresswaysNeed Access to 4-lane Expressways Develop New Entrance RoadDevelop New Entrance Road Develop Access to SR 385Develop Access to SR 385 Need Access to 4-lane ExpresswaysNeed Access to 4-lane Expressways Develop New Entrance RoadDevelop New Entrance Road Develop Access to SR 385Develop Access to SR 385

15 Continue FedEx Use Work w/FedEx to Continue Use of MillingtonWork w/FedEx to Continue Use of Millington If Needed, Examine Possibility of Lengthening Runway to 9,000 feetIf Needed, Examine Possibility of Lengthening Runway to 9,000 feet Work w/FedEx to Continue Use of MillingtonWork w/FedEx to Continue Use of Millington If Needed, Examine Possibility of Lengthening Runway to 9,000 feetIf Needed, Examine Possibility of Lengthening Runway to 9,000 feet

16 Business Development Center Couple Marketing Efforts for Business Center and AirportCouple Marketing Efforts for Business Center and Airport Consider Combining Industrial Board and Airport AuthorityConsider Combining Industrial Board and Airport Authority Continue to Develop Non-Aviation LandContinue to Develop Non-Aviation Land Couple Marketing Efforts for Business Center and AirportCouple Marketing Efforts for Business Center and Airport Consider Combining Industrial Board and Airport AuthorityConsider Combining Industrial Board and Airport Authority Continue to Develop Non-Aviation LandContinue to Develop Non-Aviation Land

17 Future Potential Attract Large Aircraft Maintenance FBOAttract Large Aircraft Maintenance FBO Examine Potential Aviation Education Program with University of Memphis at AirportExamine Potential Aviation Education Program with University of Memphis at Airport Continue to Market Airport for Large IndustriesContinue to Market Airport for Large Industries Attract Large Aircraft Maintenance FBOAttract Large Aircraft Maintenance FBO Examine Potential Aviation Education Program with University of Memphis at AirportExamine Potential Aviation Education Program with University of Memphis at Airport Continue to Market Airport for Large IndustriesContinue to Market Airport for Large Industries

18

19 BrochuresBrochures High Quality Brochures are Used For:High Quality Brochures are Used For: –Public Relations –Education –Soliciting Activity and Businesses (Charter, Corporate, FBOs) High Quality Brochures are Used For:High Quality Brochures are Used For: –Public Relations –Education –Soliciting Activity and Businesses (Charter, Corporate, FBOs)

20

21

22

23

24


Download ppt "Presentation Outline Purpose of Business PlansPurpose of Business Plans What is a Business Plan?What is a Business Plan? Overall ResultsOverall Results."

Similar presentations


Ads by Google