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Colgate Focus Group Analysis of New Concepts TEAM 5 Amanda Hecker Alexandra Pavlenko Amy Cope Brian Lobenstine Li Xiang Poncz.

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Presentation on theme: "Colgate Focus Group Analysis of New Concepts TEAM 5 Amanda Hecker Alexandra Pavlenko Amy Cope Brian Lobenstine Li Xiang Poncz."— Presentation transcript:

1 Colgate Focus Group Analysis of New Concepts TEAM 5 Amanda Hecker Alexandra Pavlenko Amy Cope Brian Lobenstine Li Xiang Poncz

2 Limited uses Likely more expensive Quality of brush Usage Situations: Colgate Combo Less to carry, 2-in-1 nice to have something to just slip into my pocket (Renee) Refillable Between Meal Brushings Travel Brush Substitute Reduced messthe top finds a way to usually come off…or the tube cracks (George) One less extra thing I would have to carry (Herbert) Limited uses; Quality; Missing accessoriesI would be willing to pay more… for something that included the floss (Heather) On-the-Go Kids Quick, easy packing for sleepovers or camping tripstheir overnight[bag]…I would consider it good for that (Renee) Cartridges dont work Kids extremely particular about the toothpaste refilled (Renee)

3 Addresses all dental concerns Usage Situations: Dental Spray Cleaning when you cant brush Easy Cleaning Between Meals Not believable formula or design Potency concern Less effective than brushing How can it be pocket size and have a specially designed applicator and still be a spray? (David) I personally like the clean feeling of the surface of my teeth from using the bristles (Melanie) Anything that is going to dissolve all of the grease, tartar, holes between your teeth and of that nature has to be pretty darn strong…interfere with the thin lining around your teeth, which would be worse than having a dirty mouth (Herbert) Business Travel If it could really dissolve plaque and tartar….boy, then that's worth a million and I want [it]… (Stanley) If this really worked…I think it would be a great idea (David)

4 Revised Product Concept Colgate Dental Spray is a new way to fight gingivitis, tarter, plaque, sensitivity, halitosis, or cold sores. Choose the spray or combination of sprays thats right for your mouth and protect yourself between brushings. These convenient pocket sprays are specifically formulated to be gentle, yet effective. Simply spray the product into your mouth and allow to absorb. Convenient for the office, on the road, or at home. Comes with optional applicator for hard to reach places. H G P S


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