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Attendance Over the prior 12 month period, the majority of moviegoers reported seeing the same amount of movies, with equal parts reporting fewer and more.

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Presentation on theme: "Attendance Over the prior 12 month period, the majority of moviegoers reported seeing the same amount of movies, with equal parts reporting fewer and more."— Presentation transcript:

1 Attendance Over the prior 12 month period, the majority of moviegoers reported seeing the same amount of movies, with equal parts reporting fewer and more moviegoing.

2 Buying Online Buying online Moviegoers, on the average, buy 40% of their tickets online 43% of moviegoers buy 50% or more of their movie tickets online 25% buy 80% or more online Who buys online? year olds buy the smallest amount online (28%) 55+ buy the largest amount online (51%) Why buy online? 1. I have a ticket in hand even if the movie is sold out 2. Convenience 3. I dont have to stand in line

3 Those Who Go Less… Combine a perception of poor movies with high ticket prices and concession prices and busier lifestyles, and there is a smaller list of compelling reasons to go to the movies when there are alternatives for entertainment. On a scale of , with 10 being the most significant reason some people attended fewer movies

4 Spotlight: Ads and Moviegoing Impact of Quantity of In-Theater Ads on Moviegoing Decision Moviegoers ranking quantity of In-theater ads on decision-making process on a scale, 10 being most important Ranked importance: 1 – 3 Ranked importance: 7 – 10

5 DVD Rental Moviegoers rented an average of 14.8 DVDs over the past 12 months 13% of moviegoers frequently rent the movie they have seen in a theater

6 Chicken or Egg? DVD Rental Subscription Service 29% have a subscription 71% do not have a subscription Movies On Demand 52% have ordered through television 48% have not


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