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PORTUGUESE MARKET 2009 OVERVIEW. 2009 - PORTUGAL POPULATION 10.627.250 INHABITANTS TOTAL ADMISSIONS 2009 – 15.704.690 TICKETS SOLD PER INHABITANT – 1,5.

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Presentation on theme: "PORTUGUESE MARKET 2009 OVERVIEW. 2009 - PORTUGAL POPULATION 10.627.250 INHABITANTS TOTAL ADMISSIONS 2009 – 15.704.690 TICKETS SOLD PER INHABITANT – 1,5."— Presentation transcript:

1 PORTUGUESE MARKET 2009 OVERVIEW

2 PORTUGAL POPULATION INHABITANTS TOTAL ADMISSIONS 2009 – TICKETS SOLD PER INHABITANT – 1,5 TOTAL GBO – ,00 Euros AVERAGE TICKET PRICE – 4,7 CINEMA SCREENS – 577 DIGITAL SCREENS – 180 CINEMA SEATS – MARKET SHARE OF 3 MAIN EXHIBITORS – 82,3% FEATURE FILMS RELEASED FILMS RELEASED IN DIGITAL PROJECTION – 64 3D FILMS RELEASED - 15 DOMESTIC MOVIES MARKET SHARE – 2,5% (22 MOVIES RELEASED) EUROPEAN MOVIES MARKET SHARE (NOT INCLUDING DOMESTIC)– 7,7% (65 MOVIES RELEASED) US MOVIES MARKET SHARE – 70,5% (139 MOVIES RELEASED)

3 ANNUAL EVOLUTION 2004 / ,00 75,00 70,00 65,00 60,00 55,00 50,00 ADMISSIONS (Millions) GBO (Millions)

4 EXHIBITORSGBO ADMISSIONSSCREENS GBO MARKET SHARE % ZON LUSOMUNDO ,8 SOCORAMA ,3 UCI ,8 NEW LINEO CINEMAS ,6 MEDEIA ,1 OTHERS ,4 TOTAL TOP 10 MOVIES (31,46% OF TOTAL GBO)(29,4% OF TOTAL ADMISSIONS) FILMS, BOX OFFICE AND ADMISSIONS BY EXHIBITOR 2009

5 FILMS, BOX OFFICE AND ADMISSIONS BY DISTRIBUTOR 2009 DISTRIBUTORFILMS RELEASEDGBOADMISSIONS GBO MARKET SHARE % ZON LUSOMUNDO INCLUDES: BVI UNIVERSAL, PARAMOUNT INDEPENDENTS ,2 COLUMBIA TRISTAR WARNER INCLUDES: SONY WB ,9 CASTELLO LOPES MULTIMEDIA INCLUDES: FOX INDEPENDENTS ,4 PRISVIDEO ,9 VALENTIM DE CARVALHO MULTIMEDIA ,85 OTHERS ,75 TOTAL

6 FILMS, BOX OFFICE,ADMISSIONS 2009 VS 2010 GBOADMISSIONS JANUARY/SEPTEMBER , , (+16,7%)(+9,6%) TOP 10 MOVIES RELEASED IN 2010 GBOADMISSIONS , (40,1 % OF TOTAL GBO)(36,3% OF TOTAL ADMISSIONS) 196 MOVIES RELEASED

7 DIGITAL PROJECTION PORTUGAL 2009 DIGITAL ZON LUSOMUNDO 138(58-3D) NLC – NEW LINEO CINEMAS 15( 8-3D) SOCORAMA – CAST.LOPES CINEMAS 10 ( 9-3D) FDO MULTIMEDIA 7 ( 7-3D) MEDEIA FILMES 3 ( 1-3D) UCI CINEMAS 3 ( 3-3D) J. GOMES 1 ( 1-3D) MALAYCA CINEMAS 1 ( 1-3D) TOTAL 180 (88-3D)

8 DIGITAL PROJECTION EVOLUTION 2010 EXHIBITORNUMBER OF SCREENSDIGITAL NUMBER OF SCREENS ZON LUSOMUNDO NOTE: 210 TILL THE END OF 2010 SOCORAMA NOTE: ALL TILL THE END OF 2011 UCI45 16 NOTE: ALL TILL THE END OF 2012 MEDEIA FILMES15 5 NOTE: TILL THE END OF 2010 NLC - NEW LINEO37 27 NOTE: TILL THE END OF 2010 REST END OF 2011 FDO139 OTHERS1522 TOTAL (End of 2010)

9 AGREEMENTS IN PORTUGAL: XDC WILL HAVE 72% OF MARKET SHARE AT THE END OF WE HAVE SIGNED WITH XDC IN DECEMBER 09. QUESTIONS: 1) WHAT KIND OF DEAL? LONG TERM OR SHORT TERM. 2) NEGOTIATIONS WERE EASY? 3) FEEDBACK AFTER ONE YEAR? PROBLEMS? MINIMUM RENTABILITY( 5 DRIVES). MATERIALS ?DCP NOT AVAILABLE. COSTS? DIGITAL COSTS ARE LOWER THAN 35MM? GUARANTEES? IN TERMS OF MINIMUM WEEKS AND SESSIONS.


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