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PORTUGUESE MARKET 2009 OVERVIEW. 2009 - PORTUGAL POPULATION 10.627.250 INHABITANTS TOTAL ADMISSIONS 2009 – 15.704.690 TICKETS SOLD PER INHABITANT – 1,5.

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Presentation on theme: "PORTUGUESE MARKET 2009 OVERVIEW. 2009 - PORTUGAL POPULATION 10.627.250 INHABITANTS TOTAL ADMISSIONS 2009 – 15.704.690 TICKETS SOLD PER INHABITANT – 1,5."— Presentation transcript:

1 PORTUGUESE MARKET 2009 OVERVIEW

2 2009 - PORTUGAL POPULATION 10.627.250 INHABITANTS TOTAL ADMISSIONS 2009 – 15.704.690 TICKETS SOLD PER INHABITANT – 1,5 TOTAL GBO – 73.841.610,00 Euros AVERAGE TICKET PRICE – 4,7 CINEMA SCREENS – 577 DIGITAL SCREENS – 180 CINEMA SEATS – 110.914 MARKET SHARE OF 3 MAIN EXHIBITORS – 82,3% FEATURE FILMS RELEASED - 271 FILMS RELEASED IN DIGITAL PROJECTION – 64 3D FILMS RELEASED - 15 DOMESTIC MOVIES MARKET SHARE – 2,5% (22 MOVIES RELEASED) EUROPEAN MOVIES MARKET SHARE (NOT INCLUDING DOMESTIC)– 7,7% (65 MOVIES RELEASED) US MOVIES MARKET SHARE – 70,5% (139 MOVIES RELEASED)

3 ANNUAL EVOLUTION 2004 / 2009 80,00 75,00 70,00 65,00 60,00 55,00 50,00 ADMISSIONS (Millions) GBO (Millions)

4 EXHIBITORSGBO ADMISSIONSSCREENS GBO MARKET SHARE % ZON LUSOMUNDO 38.236.4688.205.32821851,8 SOCORAMA 12.762.3842.666.37310117,3 UCI 9.746.9472.023.3574512,8 NEW LINEO CINEMAS 5.602.4131.070.798397,6 MEDEIA 2.303.980464.786153,1 OTHERS 5.189.4181.274.0481677,4 TOTAL 73.841.61015.704.690585100 TOP 10 MOVIES 23.237.5154.623.630 (31,46% OF TOTAL GBO)(29,4% OF TOTAL ADMISSIONS) FILMS, BOX OFFICE AND ADMISSIONS BY EXHIBITOR 2009

5 FILMS, BOX OFFICE AND ADMISSIONS BY DISTRIBUTOR 2009 DISTRIBUTORFILMS RELEASEDGBOADMISSIONS GBO MARKET SHARE % ZON LUSOMUNDO INCLUDES: BVI UNIVERSAL, PARAMOUNT INDEPENDENTS 135 36.328.1137.726.55149,2 COLUMBIA TRISTAR WARNER INCLUDES: SONY WB 26 19.111.7354.154.42525,9 CASTELLO LOPES MULTIMEDIA INCLUDES: FOX INDEPENDENTS 25 12.106.0042.412.97116,4 PRISVIDEO30 3.606.666796.4394,9 VALENTIM DE CARVALHO MULTIMEDIA 11 1.369.620310.0511,85 OTHERS58 1.319.472304.2531,75 TOTAL285 73.841.6108.704.690 100

6 FILMS, BOX OFFICE,ADMISSIONS 2009 VS 2010 GBOADMISSIONS 2009201020092010 JANUARY/SEPTEMBER 53.302.601,00 62.188.286,0011.418.96012.512.540 (+16,7%)(+9,6%) TOP 10 MOVIES RELEASED IN 2010 GBOADMISSIONS 24.933.395,004.541.506 (40,1 % OF TOTAL GBO)(36,3% OF TOTAL ADMISSIONS) 196 MOVIES RELEASED

7 DIGITAL PROJECTION PORTUGAL 2009 DIGITAL ZON LUSOMUNDO 138(58-3D) NLC – NEW LINEO CINEMAS 15( 8-3D) SOCORAMA – CAST.LOPES CINEMAS 10 ( 9-3D) FDO MULTIMEDIA 7 ( 7-3D) MEDEIA FILMES 3 ( 1-3D) UCI CINEMAS 3 ( 3-3D) J. GOMES 1 ( 1-3D) MALAYCA CINEMAS 1 ( 1-3D) TOTAL 180 (88-3D)

8 DIGITAL PROJECTION EVOLUTION 2010 EXHIBITORNUMBER OF SCREENSDIGITAL NUMBER OF SCREENS ZON LUSOMUNDO213 205 NOTE: 210 TILL THE END OF 2010 SOCORAMA102 51 NOTE: ALL TILL THE END OF 2011 UCI45 16 NOTE: ALL TILL THE END OF 2012 MEDEIA FILMES15 5 NOTE: TILL THE END OF 2010 NLC - NEW LINEO37 27 NOTE: TILL THE END OF 2010 REST END OF 2011 FDO139 OTHERS1522 TOTAL577315 (End of 2010)

9 AGREEMENTS IN PORTUGAL: XDC WILL HAVE 72% OF MARKET SHARE AT THE END OF 2011. WE HAVE SIGNED WITH XDC IN DECEMBER 09. QUESTIONS: 1) WHAT KIND OF DEAL? LONG TERM OR SHORT TERM. 2) NEGOTIATIONS WERE EASY? 3) FEEDBACK AFTER ONE YEAR? PROBLEMS? MINIMUM RENTABILITY( 5 DRIVES). MATERIALS ?DCP NOT AVAILABLE. COSTS? DIGITAL COSTS ARE LOWER THAN 35MM? GUARANTEES? IN TERMS OF MINIMUM WEEKS AND SESSIONS.


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