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DIRECTV Cinema Opportunity Presented By: Person Title Phone 12.00.2010.

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Presentation on theme: "DIRECTV Cinema Opportunity Presented By: Person Title Phone 12.00.2010."— Presentation transcript:

1 DIRECTV Cinema Opportunity Presented By: Person Title Phone

2 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Promotional Tag The Promotional Tag provides a contextual intro to a :30 DIRECTV branded spot. This intro ties into the movie being shown and makes greater impact / recall for the viewer.

3 CA: DIRECTV CINEMA look/feel. True Grit imagery is shown. VO: Hope you enjoy True Grit! Promotional Tag: Intro

4 VO: We would like to recommend Wall Street: Money Never Sleeps available now on DIRECTV CINEMA! Ad Vignette: Intro

5 DIRECTV Ad Spot :30 Ad Vignette: DIRECTV Ad Spot

6 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Lobby Elements Extend your brand presentation and frequency with additional touch points in our lobbies

7 LEN: DIRECTV CINEMA Lobby LEN plays the DIRECTV CINEMA spots.

8 iPOP: DIRECTV CINEMA Lobby iPOP prompts the patron to interact with current running movie clip and recommendations for similar movies from DIRECTV CINEMA.

9 Box Office Handout: DIRECTV CINEMA Box office handout drives patrons to web site for the latest movies.

10 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Online and Mobile Elements Extend your programs and promotions online and into entertainment based mobile apps.

11 NCM online portfolio Site Takeover Site Takeover: AMCTheatres.com

12 Movie Night Out Mobile App

13 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. FirstLook 3D Preshow FirstLook provides a unique opportunity for partners to participate in the 3D preshow.

14 FirstLook 3D Show: DIRECTV FirstLook 3D brand environment.

15 N 3D DIRECTV 3D partner with put your 3D glasses on reminder, followed by the n|3D spot. FirstLook 3D Show: DIRECTV

16 n3D logo takeover with recycle your 3D glasses reminder. FirstLook 3D Show: DIRECTV

17 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Lobby Elements Extend your brand presentation and frequency with additional touch points in our lobbies

18 Box office handout drives patrons to onscreen FirstLook 3D and web site. Box Office Handout: n|3D DIRECTV

19 Patrons exit the movie and place their 3D glasses in n|3D DIRECTV branded bin. Recycle: n3D DIRECTV

20 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Online and Mobile Elements Extend your brand presentation and frequency with additional touch points in our lobbies

21 N|3D DIRECTV positioned in the NCM portfolio of websites. Online & Mobile: n|3D DIRECTV Movie Night Out mobile app N|3D DIRECTV promotion

22 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Lobby Elements Extend your brand presentation and frequency with additional touch points in our lobbies

23 Lobby Takeover: DIRECTV NFL Sunday Ticket Lobby takeover with NFL Sunday Ticket from DIRECTV with 8 screen NFL Game Mix ipop interface. Users can configure their favorite games and see current clips. Jagtag: take a picture and text/ to download free ringtones. Danglers and Standees reinforce messaging.

24 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. On-Screen Interstitials A bridge out follows content teasing up what is coming up next in the show. Typically 8 to 10 seconds in length.

25 CA: FirstLook tiles curtain world. Interstitials: NFL Sunday Ticket

26 Camera zooms out to reveal that the FirstLook logo environment is a part of the 8 DIRECTV NFL Sunday Ticket interface. The Sunday Ticket content window is then selected. Interstitials: NFL Sunday Ticket

27 After selection, the Sunday Ticket window expands to fill the screen. Ends on Sunday Ticket and DirecTV branding and tagline. V.O. : Get into the game like never Before Box Office Handout: Be Red Carpet Ready

28 A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. Interactive Audience Game FirstLook offers a unique opportunity to involve the audience in Audience participation/interactive/motion activated games.

29 DIRECTV Sunday Ticket Field Goal Challenge interactive audience game with V.O. instructions. Interactive Audience Game: Field Goal Challenge

30 Exclusive interactive gaming technology allows the audience to participate in directing the ball through the goal posts to score. Interactive Audience Game: Field Goal Challenge

31 Game conclusion: Sunday Ticket interface with tagline, website and V.O. Interactive Audience Game: Field Goal Challenge


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