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Brand Protection Nightmares What happens when food protection systems fail © Infocus Learning Systems
Brand protection nightmares… Sick customers Recalled product Lost revenues Lost public confidence Lost market share Fines Closure
Jack in the Box, 1993 E. coli 0157:H7 outbreak 4 children dead > 600 sick > $100 m. 20% sales drop
Hudson Foods, 1995 E. coli contamination Rework undermined batching 20 m. pound recall Company out of business
Odwalla Juice, 1996 California Company Seattle Area outbreak 1 child dead 70 sick $15 m settlements $1.5 m fine
Bauer Meat, 1988 Florida company E. coli outbreak in Georgia schools 1 child with HUS 38,000 pounds burger recalled Company closed President committed suicide
Subway, 1999 Seattle area Hepatitis A outbreak Previous 1996 outbreak 31 affected $1.6 million settlement (MarlerClark)
Crab House, 2001 Orlando, FL Hepatitis A outbreak Worker-to-worker Worker-to-customer At least 29 sick; 1 death Patrons from 8 states plus Canada & France (4)
BilMar Meats, 1998 SaraLee owned Listeria outbreak 21 people died > 100 sick 22 states 35 m. pound recall of hot dogs
Ball Park Franks, 2000 SaraLee owned Listeria NO illnesses 34,500 pound recall 15 states
Iwans Deli, 1998 Chicago neighborhood institution 18 years in business 5200 sick with E. coli $3 m. + settlement Business closed
Cecils B-B-Q Hut, 1996 Bucks County, PA Neighborhood institution, 27 years Newspaper reports worker w/ Hep A Business plummets Newspaper reports worker NOT sick Business closes anyway
Contact us: Dion Lerman, CFSP Education & Training Director Handwashing Leadership Forum 1216 Flamingo Parkway Libertyville, IL Infocus ( )
Societal Cost of Foodborne Illness Buzby, et al USDA Economic Research Service, 1996 © Infocus Learning Systems
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