Presentation on theme: "Marketing Technology incubators: The Singapore Science Park Experience By Mun Hou CHEW CEO iAxil Pte Ltd."— Presentation transcript:
1 Marketing Technology incubators: The Singapore Science Park Experience By Mun Hou CHEW CEO iAxil Pte Ltd
2 Asendas – At a Glance Asia foremost business space solutions provider Principal markets in Singapore, China, India & the Philippine presence in Singapore, Beijing, Shanghai, Suzhou, Shenzhen, Hong Kong, Chennat, Bangalore, Hjderabad, Manila & YokohamaTotal assets of US$ 1.2 billionTotal space of 1.2 million square meters.
3 Asendas – At a GlanceBusinessLife styleSuccessful regional projects, strong regional network & territorial in sight.Provider of world class life style environments for business.Pioneer of the technology park concept – Singapore Science parkHigh techenvironmentMaltitenantRBFsReady builtfacilities
4 High tech & industrial Parks Ready built facilities Science ParkIt ParksHigh tech & industrial ParksReady built facilitiesBuilt – to – suit facilitiesSpecialized facilities
5 iAXil Who are We?An incubation solutions company of Asendas providing a one - stop service to Technology based Start-up companies to help them launch and grow their ventures by providing affordable Start-up facilities, business and accelerator services.
6 iAXil Full service incubator Started operations in 1996Total area - about 3000 sm.Total of 5 quick start-up units.Size of incubator unit – 20 to 120 sm.Total no. of start-up admitted so far –111Currently 38 start-ups at iAxil
7 iAXil Full service incubator Accelerator services:Business & financial planningDeal structuringCorporate communications & PRHR, recruitment & accountingMarket researchAccess to seed and venture capitalAssistance with negotiating investment termLegal servicesIt services
8 iAXil Full service incubator Basic incubation servicesDevelopment of Business modelMentoring & handholdingAccess to seed FundingAdvice with grants & intellectual properlyBusiness support services
10 Marketing objectiveTo promote and market the incubator as one-stop centerProviding affordable start-up space as well as accelerator and business support services to help technology based start-up companies develop and commercialize their innovations
11 Marketing objective 2 components : One-stop center providing affordable start-up space and servicesTechnology based start-ups
12 Marketing Strategy Is formulated based on the following: What constitutes a potential entrepreneur/Start-up company?Where do these entrepreneurs come from?What are their needs?
13 Potential Entrepreneurs Who are they?Research Scientists and Engineers (RSEs)Technical professionalsDomain experts from various industries ( The founders are usually not technologists)
14 Market Segments This is based on market analysis Potential entrepreneurs who have yet to launch their venturesSpin-offs from research and tertiary institutesExisting start-up companies
15 Marketing Tools (1) Potential Entrepreneurs: “Market thru” relevant membership associations and university alumniUse the internetThru elevator pitch events and investment forumsSpin-offs from tertiary institutesTap on linkages with tertiary institutes to recruit spin-offs
16 Marketing Tools (2) Existing start-ups: Market thru enterprise development centers and innovators assistance centersSet up booths at exhibitions, technology showcases, conferencesPress campaigns
17 ConclusionThere is no single correct way to promote and market your incubatorThe marketing strategy We have presented here is based only on the followings:Who is the potential entrepreneur?Where is the entrepreneur from?What are he/her needs?
18 For future discussion The other factors that you need to consider are: New venture creation trends and opportunitiesBusiness environmentThe incubator industry in your countryYour incubator’s competencies