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The Lawyers Don't Always Say No: Bringing Legal into Health Care Social Media Strategic Planning Social Communications and Healthcare July 23, 2009 New.

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Presentation on theme: "The Lawyers Don't Always Say No: Bringing Legal into Health Care Social Media Strategic Planning Social Communications and Healthcare July 23, 2009 New."— Presentation transcript:

1 The Lawyers Don't Always Say No: Bringing Legal into Health Care Social Media Strategic Planning Social Communications and Healthcare July 23, 2009 New York, NY David Harlow JD MPH T HE H ARLOW G ROUP LLC 1

2 Uses of Social Media Preliminary questions: What are your strategic goals? How can social media help you achieve those goals? What level of resources are you devoting to this effort? Involving the lawyers early on can help avoid costly retrenchment and/or errors later on 2 T HE H ARLOW G ROUP LLC

3 Legal hot button issues in health care social media (1) T HE H ARLOW G ROUP LLC 3 Patient privacy HIPAA State law Key: patient consent

4 Legal hot button issues in health care social media (2) Practicing medicine on line / malpractice exposure Established patients New patients Adequacy of disclaimers 4 T HE H ARLOW G ROUP LLC

5 Legal hot button issues in health care social media (3) Regulation of on-line advertising The Cheerios case FDA warning letter: http://bit.ly/FDAcheerioshttp://bit.ly/FDAcheerios Website treated as part of unapproved drug labeling Must tread carefully 5 T HE H ARLOW G ROUP LLC

6 Legal hot button issues in health care social media (4) Sponsored forums Liability for community posts Others? 6 T HE H ARLOW G ROUP LLC

7 Resources HCSM legal tweetchat: http://bit.ly/hcsmlegal http://bit.ly/hcsmlegal Column on twitter for lawyers: http://bit.ly/twitlaw http://bit.ly/twitlaw Presentation on social media for lawyers: http://bit.ly/smlaw http://bit.ly/smlaw (Pieces originally intended for lawyers mostly applicable to other professionals & health care institutions) T HE H ARLOW G ROUP LLC 7

8 Contact David Harlow JD MPH T HE H ARLOW G ROUP LLC www.harlowgroup.net www.healthblawg.typepad.com www.twitter.com/healthblawg david@harlowgroup.net 617.965.9732 T HE H ARLOW G ROUP LLC 8


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