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Operations Management in Healthcare Organizations.

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Presentation on theme: "Operations Management in Healthcare Organizations."— Presentation transcript:

1 Operations Management in Healthcare Organizations

2 HCM-401 Week IV Group Project Progress So Far – Budget & Organizational Structure – Pay for Performance Challenge – Physician Week IV Topic Presentation by Kyle Bain – Physician Compensation Week IV Class Presentation by Kemal Erkan CCHS 2010 Annual Financial Report Case Studies – Pay for Performance Analysis – Break Even Analysis – Physician Extender Analysis Midterm – 55 Multiple choice questions – 3 Essays Changing the Behavior

3 Changing The Behavior of Responsible Parties Changing the Behavior Cost Profit Medicare Medicaid Fee For Service Length of Stay No Copay No Deductible Patients Physicians And Hospitals Insurance Companies Government

4 BCBS Issue Chain of Command Difficulties with people Non responsiveness Insisting on the business model Changing the Behavior

5 Physician Payment Presented by Kyle Bain For Kemal Erkan HCM-401 Course

6 Provider Salary Education and Liability Obligations Comparisons Free Market Value v. Salary Caps Potential Issues Changing the Behavior

7 Based on: Demand, Supply, & Quality Not all services are equal 1.Music Professional Artist versus Cover Band – Same song, much different Quality 2.Lawn Care Licensed Company Versus Neighborhood Kid – Same job, Quality is completely different. – There needs to be incentives for better quality Changing the Behavior

8 Education Roughly 10 Years of College – $40,000 *10 Years = $400,000 – Room and Board + Misc Expenses ~$ ½ Million by graduating Not Guaranteed $ by graduation Residency Programs Top of their class Liabilities Malpractice and Risk of losing license. – Permanently out of practice Responsible for your LIFE and WELLBEING. Changing the Behavior

9 Service versus Human Principles – Healing Obligation to the society Law – Duty of Rescue – A Party can be liable for failing to come to the rescue of another party in peril Human Nature to help others in need. – If we are capable, we should all help those in need. Changing the Behavior

10 Salaries range for different Specialties and Countries – Family Practice versus Industrys Top Specialist Comparison of different professions – Lawyer, CPA, County Executive, senator… – How much Dr. Mehmet Oz makes… Changing the Behavior

11 20% Changing the Behavior

12 Free market: – Supply and Demand determine price of goods and services. CUSTOMERS/PATIENTS determine physicians value. Creates a Fair Market Value Low Demand, physicians must lower their prices Low Supply (# of Physicians) – They should charge a premium. With Caps: – Low Demand or Low Supply– Same Quality with no incentive to provide anything other than minimal Quality. Changing the Behavior

13 Competition Drives Innovation and Improved Quality. – With Caps, there is NO Competition. Without Competition: No incentives to provide better quality product/service No incentive to improve technology or improve customers experience – Providers are going to receive the same benefit whether they work extremely hard or just meet minimal requirements. – Small window of incentives between Normal Salary and Industry Cap. No incentive for Top Quality Changing the Behavior

14 Ex. Students and College – Lets say every College is equally beneficial. (Reputation, Education, Networking, Job Prospecting) (Not cost, effort, or prestige) – Everyone would go to easiest college possible. No incentive to go to more expensive school. (Harvard V. Community College) No incentive to get 4.0 or 2.o GPA. No incentive to do extra research, ex curricular activities, etc. Only produce minimal effort. Changing the Behavior

15 Roughly 10 years of Schooling Huge Debt after graduating Extreme Liability Free Market – Competition drives innovation and improved patient care – Patients are determining their Value/Salary Changing the Behavior

16 Questions? Changing the Behavior

17 New Entity SEC 15 different surgeons 8 different groups Change of approach for the call responsibility From On Call to On Site Challenges from the non-profit insurance company on credentialing – Angie started the process Rejected – Hazel requested a meeting No response from the credentialing manager Rejected by the Medical director – KE requested a meeting Rejected – KE broke the chain of command Went to the CEO – KE got a phone call in 7 min of the after his to the CEO – The meeting is setup for Nov Changing the Behavior

18 Break Even Analysis Changing the Behavior

19 Columbia Memorial Hospital Break-Even Analysis Columbia Memorial Hospital is a highly profitable publicly owned for-profit, 300 bed hospital, with an ER and a walk- in clinic. It has 160 staff physicians. The question posed is related to the walk-in clinic. At the present, the clinic physicians provide an average of 45 visits a day. It is believed that the clinic could handle up to 85 visits a day. Patient charges range from $60-200, with discounts for the uninsured. The co-payments are lower than the ER. The clinic is not a big money maker. There were 5 walk-in clinics in the area but 2 have closed. Changing the Behavior

20 Columbia Memorial Hospital Break-Even Analysis Three possible options are under consideration: Close the clinic Run the clinic as is Expand marketing to increase operations in the area of Occupational Health Services (OHS). Positive Considerations: The clinic is not affected by a season utilization pattern One of the recently closed clinics is nearby. Incremental usage costs are $3.50 per visit ($3.00 med supplies, and $.50 administrative). The expanded market needs no capital investment Negative Considerations: Clinic has a long-term lease with a 3 months rental cancellation clause. The cost would be $37,500 to close. The biggest competing hospital has just bought the largest primary care practice in the area and plans to buy more. Expanded treatment requires additional professional and administrative staff. There would be additional advertising expenses (newspaper, TV, internet, brochures and handouts) and the need to hire an assistant marketing director, Changing the Behavior

21 Problem: Using Break-Even Analysis and Exhibits 6.1 and 6.2, answer the following questions: If the clinic continues at the current volume what is the projected profit or loss for the year? How many additional visits per day would be required to break even without a new marketing program? How many additional visits per day would be required to break even with the new marketing program? How many additional visits would the new program have to bring in to make it worthwhile, regardless of the profit or loss of the clinic? Changing the Behavior

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24 Pay for Performance Changing the Behavior

25 Maitland Family Physicians Pay For Performance Maitland Family Physicians Pay For Performance Maitland Family Physicians is a medical group practice organized in 1996 as an equal share partnership. The group consists of four family practice physicians and a medical support staff consisting of a practice manager, two receptionists, four nurses, two medical assistants, two billing clerks, and one laboratory technician. In addition the practice uses a local CPA to deal with financial matters. At the present time the physicians receive equal compensation with a salary of $12,500 per month and an equal share of the profits at the end of the year. Last year each partner received $30,000 bonus. A recent survey by the Medical Group Management Association indicated that the majority of practices are compensated on productivity and that less than 10% of practices currently operate on a straight salary basis. The partners have agreed that compensation should consist of base salary plus some form of pay for performance. The partners have all agreed that the proposed system should have the following characteristics: Both the data and administration of the system must be trusted. The system must be simple enough to be clearly understood. The system must be perceived to be equitable. The incentives offered must be large enough to encourage change Implementation and administration of the system must be affordable. Changing the Behavior

26 Maitland Family Physicians Pay For Performance After researching several other practices the accountant proposed several potential measures: Productivity Measures: Number of patient visits -regardless of time per visit or type of visit. Work RVUs (Relative Value Units) – Physician work – Practice expense – Malpractice expense Professional Procedures-count number of procedure codes regardless of time per procedure. Financial Measures: Gross charges-total gross charges (ignoring discounts, allowances and costs) Net collection-total collected revenue (gross charged minus discounts and allowances but ignoring costs. Net income-total net income (before physician compensation). With allocation of practice costs to individual physicians. Quality Measures: Average Patient Satisfaction Blood Pressure Control-Potential for quality payments if performance targets are met. Breast cancer screening Changing the Behavior

27 Maitland Family Physicians Pay For Performance Positive Considerations: Increased physician productivity increases billable visits by 10-15% and the average physician reimbursement by 5- 10%. Seeing the most patients is the easiest to calculate. More visits means more billable work. The most procedures produce the highest revenue. Historically practices that do a lot of procedures do well financially. Performance based on quality will maintain the patient base. Net income calculation holds the physician responsible for both revenues and cost. The pay for quality approach that CMS is supporting for Medicare patients will improve physician experience and generate quality payments. Negative Considerations: Elderly and Chronically ill patients take more time per visit than younger patients. Rewarding procedures rewards a narrow part of clinical practice. Gross charges do not reflect reimbursement amounts and charges generated at high cost do not help the group financially. It is difficult to calculate the cost allocation required to the calculation of net income. Rewarding physicians for practicing good medicine is unacceptable. Physicians should not be paid to do what is right. Changing the Behavior

28 Maitland Family Physicians Pay For Performance Problem: Using Exhibits 11.1, 11.2 and 11.3: Determine if the physicians should adopt a pay for performance model and if so follow the following guidelines: Use the historical allocation between base salary and performance pay as a starting point. Assess the sensitivity of physician pay to the various performance measures. Recommend the system you think is best for this group. Should pay for performance be based on productivity, financial performance, and/or quality or any combination? What total dollar amount should be allocated to performance pay versus base salary? What amount of net income (after physician compensation) should the group target? Changing the Behavior

29 Pay for Performance Changing the Behavior

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31 PHYSICIAN EXTENDER ANALYSIS Changing the Behavior

32 University Faculty Practice Physician Extender Analysis University Faculty Practice is a not-for-profit corporation that controls the clinical operations of the medical faculty at Shasta University. At present, the University Faculty Practice controls 6 hospitals, several outpatient clinics and a Long Term Care Facility. The question posed is the financial impact of possibly utilizing physician extenders (ARNPs, NPs, or PAs) in 3 different types of clinics: 1. An out patient surgery pre-op and post-op clinic 2. An internal medicine (Family Practice) clinic 3. An eldercare clinic. Currently in medical practices using physician extenders, they perform more than 80% of the primary care patient duties such as taking histories, performing the physical exam, diagnosing and treating illnesses, ordering and interpreting lab tests and in most cases prescribing medicines. This allows the physician to treat more and higher acuity patients, which expedites the flow and increases revenue. Positive Considerations: Physician Extenders spend more time with patients and increase patient satisfaction Patient Extenders are paid $60,000 –80,000 per year while physicians are paid $137,000-$194,000 per year. Cost per patient visit can be lowered. Increased physician productivity increases billable visits by 10-15% and the average physician reimbursement by 5-10%. If the Physician Extender and the Physician both see the patient on the same visit, Medicare reimbursement is at 100% of the physician rate. Physician Extenders can be reimbursed at 100% of services incident to a previous service provided by a physician in an office or a clinic. Negative Considerations: Some private practice physicians view Physician Extenders as a threat to their gatekeeper position within the healthcare system. Since the 1997 Balanced Budget Act, Physician Extenders can operate without the immediate availability of a physician. Physician Extenders see 10-20% fewer patients than the physician. If the patient is seen by both the extender and the physician the billable credit goes to the physician. NPs and PAs operate under a different philosophy of care. NPs follow a nursing model of care (patient health, education and welfare) and PAs follow a medical model of care (diagnosis and treatment). NPs function under their own license and can operate independently of a physician and may prescribe medication independent of physician supervision. PAs are attached to a physicians license. Changing the Behavior

33 Problem: Using Exhibit 25.1: Using anecdotal evidence (speculation) of future demand. The best estimate is that the patient volume at the surgery pre-op and post-op clinic is increasing at 15% annually. At the internal medicine clinic there is a several month backlog in current scheduling. The volume at the eldercare clinic is sporadic and growing slowly. Estimate the financial impact of using one physician extender at each clinic. – How many additional visits might be generated at each clinic if one extender is employed? – Is it possible for an extender to reduce the number of physician FTEs rather than increase volume? – What is the impact on cost and revenue? Recommend the type of extender appropriate for each setting. Cases in Healthcare Finance, 4 th Ed. (Chapter 25) Changing the Behavior

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