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@Deadline2020 Twitter Lobby Day Clinic Alan Rosenblatt, Ph.D., Partner, turner4D Alan Alans Weekly.

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Presentation on theme: "@Deadline2020 Twitter Lobby Day Clinic Alan Rosenblatt, Ph.D., Partner, turner4D Alan Alans Weekly."— Presentation transcript:

1 @Deadline2020 Twitter Lobby Day Clinic Alan Rosenblatt, Ph.D., Partner, turner4D Alan Alans Weekly Blogs SocialMediaToday.com Alans Monthly Blog Connectivity.com turner4D on

2 4 Dimensions of digital strategy 1-D2-D3-D4-D InformationActionCommunitySustainability One-way Communication Two-way Communication All-way CommunicationCommunication Over Time Get Message OutTransactional Relationships Audience Interacts with Each Other & Beyond Conversations & Relationships Deepen Over Time Blast , Websites Blog Posts, Ads Social Media Posts (Broadcast & Narrowcast) Constituent Service Fundraising Mobilization w/ Report Back Exchange Contact Info Social Networks Social Media Discussion Forums Comments Editorial Schedule Curation Conversations into Communities into Movements

3 What well cover today Twitter Basics How to use Twitter to target your Member of Congress Sample targeted tweets to End of Breast Cancer Act

4 Twitter Basics Basic Twitter Glossary Handle: A username, indicated by symbol before it Mentions symbol. sign is used to identify, mention or reply to other users on Twitter If you want a specific person to see your message, youll want to include in the message. Even if they follow you, they may miss it otherwise.

5 Twitter Basics Retweet (RT) – A tweet that someone else wrote that you are sharing with your followers. To retweet, copy and paste the tweet and add before the tweet Direct Message (DM) - A private message to another Twitter user (only if they follow you back) Follow - Opting in to receive someone's tweets in your Twitter feed MT - A "modified tweet," meaning the retweet has been slightly edited for length or content Trends - A list of popular hashtags that appears on Twitter's front page Hashtag – A keyword in a tweet that is linked to a search of tweets containing that keyword; Designated with a # in front of the keyword

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7 Targeting your members of Congress on twitter your Senators and/or Representative to ask or thank them for support. Example:I had a great talk she supports #HR1830 Accelerating End of Breast Cancer Act. #BCD2020 Even if they dont have a Twitter handle, mention them by name. Example:We're meeting w/ Rep. Joe Pitts (#PA) to ask him to support the Accelerating End of Breast Cancer Act. #HR1830 #BCD2020 #BCSM

8 Targeting your members of Congress on twitter Always check for & use the Twitter handle for anyone you mention in your tweets. Easiest to use Google: Search for Fname Lname Twitter When posting anything related to the End Breast Cancer Deadline, include the official #BCD2020 hashtag so NBCC can keep track of your tweets and retweet you. When you have room, use other related hashtags to broaden your audience: #BCSM – Breast Cancer Social Media community #Fem2 – Womens issues community; progressive women #SGP – Smart Girl Politics; conservative women

9 If you are referring to a specific Bill, make sure to use the hashtag related to this specific Bill. For example for the H.R Accelerating the End of Breast Cancer Act, would be the #HR1830 hashtag Targeting your members of Congress on twitter

10 When you attending summits and other events and you live-tweet them, make sure to know the events hashtag, plus the speakers twitter handles, and mention them when you send out tweets related to the event Targeting your members of Congress on twitter

11 Issues: Breast cancer: #BCD2020, #BreastCancer, #BCSM, General Health/Cancer issues: #healthissues, #WorldHealthDay, #cancersurvivor, #endcancer Ideology: Progressives: #p2, #fem2, #topprog, #UniteBlue Conservatives: #tcot, #tlot, #teaparty, #SGP Cross-Conversations Cross-Ideology: #p2 #tcot Targeted actions: #PlsRT #bcsm Important Hashtags to use to push your content to reach beyond your audience

12 Important Twitter Handles Last NameFirst NamePartyBodySTReason Why on ListTwitter Handle KirkMarkRSILHELP Committee ReidHarryDSNVSenate Majority AlexanderLamarRSTNChair of HELP CommitteeHELP Committee McConnellMitchRSKYSenate Minority LeaderLeadership Office MurrayPattyDSWAHELP Committee Member/Likely Incoming

13 Important Twitter Handles Last NameFirst Name PartyBodySTReason Why on ListTwitter Handle UptonFredRHMIChair of E & C CommitteeCommittee EllmersReneeRHNCE & C Health Subcommittee BurgessMichaelRHTXE & C Health Subcommittee CantorEricRHVAHouse Majority LeaderLeadership office

14 Important Twitter Handles Last NameFirst Name PartyBodySTReason Why on ListTwitter Handle McCarthyKevinRHCAMajority WhipLeadership office WhitfieldEdRHKYE & C Health Subcommittee LanceLeonardRHNJE & C Health Subcommittee BoehnerJohnRHOHSpeaker of the HouseLeadership office

15 Important Twitter Handles Last NameFirst Name PartyBodySTReason Why on ListTwitter Handle PittsJoeRHPAChair of E & C Health McMorris RodgersCathyRHWAE & C Health Subcommittee

16 Sample targeted tweets to pass End of Breast Cancer Act Tweets: Join me Lobby Day. to pass #HR1830 Accelerating End of Breast Cancer Act. #BCD2020 #BCSM #SGP At this years #BCD2020 lobby day, Im meeting to talk about our mission to end #breastcancer by #fem2 Talk to your legislators & get engaged in advocating to pass the #HR1830 Accelerating End of Breast Cancer Act. #BCD2020 #BCSM

17 Quick Assignment Draft now your own tweet that you are attending todays Summit (I) will follow you and retweet your tweets! Make sure to include in your tweet the hashtags: #BCD2020 and #AdvoSummit14#BCD2020 #AdvoSummit14

18 If you remember nothing else: Think of social media as a place for conversation. Always remember to not just inform, but also engage your audience. Quality over quantity.

19 #BCD2020 Twitter Lobby Day Clinic Alan Rosenblatt, Ph.D., Partner, turner4D Alan Alans Weekly Blogs SocialMediaToday.com Alans Monthly Blog Connectivity.com turner4D on


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