Presentation on theme: "SOUTH SHORE WOMEN’S CLINIC,LAGOS."— Presentation transcript:
1SOUTH SHORE WOMEN’S CLINIC,LAGOS. Dr Olajuwon Alabi. MRCOGDirector of Clinical Services,Specialist in Advanced Gynaecological Endoscopic Surgery.
2Qualification Founder is Dr Olajuwon Alabi. Member of the Royal College of Obstetricians and Gynaecologist (MRCOG)Registered as a UK consultantCertificate of Completion of Training (CCT).UKFellowship in Laparoscopic and Hysteroscopic surgery, Gynaecological Scanning.
3Formerly a Consultant Gynaecologist in the UK At Liverpool women’s Hospital and North Manchester General Hospital.Came back to Nigeria 2010Worked at St Nicholas Hospital, Lagos and operated at Reddington Hospital occasionally
4What is South Shore? Single specialty centre Core specialty is Obstetrics and GynaecologyMinimal access surgeryReferral centre for Minimal access, Endometriosis and fibroid surgeries(from some specialists in the teaching hospitals
5Some of our services.Laparoscopic surgery- Fibroids, hysterectomies, ovarian cystsEndometriosis, FertilityHysteroscopic surgeries- Fibroids, Ashermanns, FertilityFibroids Centre: Non surgical and Surgical optionsFertility: upto secondary level at the moment
6HISTORY Conceived August 2011 Functional from March 2012 Started with three staffNow 30 staffAnnual turnover 1st year million nairaProjected turnover this year million naira
7Management structure Medical Director General Manager( Part time) Lead NurseHR/Admin ManagerAccountant.Business Development Manager.
8Patient’s statistics About 90% are between 30 to 45 years old. Usually working classAll females (Male during fertility treatment)About 95% fee paying.Non fee paying MTN, NNPC, BUPA, Zenith Insurance
9Starting up Serviced office to reduce initial starting capital rent, generator, refurbishmentEquipment – personal finance and goodwill from medical equipment company ie JNCI, MogbonjuLaboratory – sourced out to Pathcare and specialist lab.
10Close to 710 patientsOver 400 surgeriesAverage 40 consultations per week.
11Scope servicesAffliation to already established hospitals locally for the use of: Theatre Admission rooms Delivery rooms From September 2012, we moved into our own facility
12Core skills Gynaecology Obstetrics Advanced minimally invasive gynaecological surgery
13attractionsGood specialist skill Good costumer care No mortality Very low morbidity
14Advantages Independent Opportunity to structure Ability to effect immediate change, almost no beaurucrazySmall, equating to a longer patient/doctor consultation timePersonalised management plan with patient.Organised
15Disadvantages Isolated Income tied to a person. Might struggle to get investorsfounder might be over protective of the brand, may affect expansion.Might affect work/life balance for specialistLess attractive to some patients due to the isolated picture
16Organisational review Compromised care by using other facilities for admissions and surgeries.Reduced income by using other facilities and paying for services there.Multiple location for care: confusing for patient, stressful for clinicians.
17Decision made to proceed to a bigger structure In our new siteWe run clinics, perform surgeries and admit people on our site
18future Expansion to a bigger structure More specialists on board Continue to offer excellent servicesInnovationBecome a training centre even to government institutionsContinue to strive as a good business model without changing our mission statement and vision.
19Take homeThere are opportunity for well structured, effective and innovative single specialty centresYou have to be competitive and InnovativeYou have to have a reason for patients to come back, customer service, effective and innovative clinical servicesGood marketing strategyFeedback and Audit of clinical performance to improve services.
21Response of our patients Since it’s a single specialty we concentrate on what you know.We didn’t know we can get such a service in NigeriaFor a small facility its good to know you can offer a lot that all the big hospitals can offer.