4 Action Plan presentations – self study from last session I asked you to produce a short action plan identifying actual steps you could take to put your plan into action. Your plan should identify how you would overcome the major barriers, what you would actually do, who you would speak with, what further information you might need, the timescale for this for this.Now some of you will present a brief summary of your action plan and we will then see if the action plan is realistic. We will act as critical friends
5 Review Skills Audits – discuss, did people come up with different ones to the NGCE criteria? How do we really know how good we are at those things? Work in 3s on your skills audit to clarify, question and expand. One person at a time.The other two people take on different roles; one acts as a positive constructive friend, the other one plays a role of devil’s advocate or slightly negative critic e.g. Asks the questions “how do you know?”, “what evidence do you have?”, “give me an example off that”.
6 Opportunity Identification Every one of us is a creative person!We can have ideas and do things with them!
7 Some of the things enterprising people do Generate ideasSolve problemsInnovateStart venturesCreate, recognise, develop & exploit OPPORTUNITIES.Convert ideas into opportunities
8 A question What is the difference between an idea and an opportunity? A ‘probertunity’ – combination between a problem which the idea solves and an opportunity?What percentage of ideas actually make it into the market as a product? Nobody really knows, we can only guess.
9 Difference between an idea and an opportunity? Who is it for – the customer?What will it do for them? How will they benefit?What will it do for you?Can you do it?Is it feasible?Is it new? What makes it special?Has it got potential/actual customers or market?
10 What you/we will do today Experience approaches to creating opportunitiesDistinguish between ideas & opportunitiesReflect on opportunity exploration as a creative learning process
11 Hmmm ? Problem and need? Who is it for? Innovations and solution How do you make it happen?
12 All products & services are combinations of needs As an example of this we will demonstrate it by carrying out a brainstorm on the possible needs you think a settee/sofa could meet in the minds of potential customer.
14 BrainstormingBrainstorming was coined in the 1940s by Alex Osborne a US advertising executive. Later famous for co-developing Osborne-Parnes problem solving process.It works by temporarily removing the social blocks which we all have which prevent us from being creative. Blocks such as:Feeling our ideas will be ridiculedFeeling we don’t know enough to voice an opinionFocusing on simple solutions rather than taking a risk
15 BrainstormingBrainstorming is essentially a method for being creative in groups, particularly useful for creative problem solving.Note however that Yakl’s research (1998) found that brainstorming did not necessarily generate more or better ideas that individuals working on their own did.
16 The rules of brainstorming No judgement or criticism of an ideaQuantity of ideas is more important than qualityFreewheeling - rapid a spontaneous ideasMutating and combining ideas – one person’s idea stimulates ideas from another personNo answer or idea belongs to a person, they belong to the groupAnswers and ideas must be produced rapidly
17 Brainstorming how to do it 1 question or problem is posed2 people in a group take turns to answer3 each suggestion is written down by a note taker4 repeat the process until the group run out of ideas5 Select, filter and choose the most appropriate ideas.
18 CautionWhen Osborne developed brainstorming he envisaged it as a 2 day process, not the short process we typically follow.Variations – go through alphabet A-Z and try and come up with 5 ideas for each letter
19 Do brainstorm ! The question for your brainstorm is: What are the possible needs a settee/sofa can meet?
20 Possible needs a sofa can meet Filling spaceSomewhere to sitLooks niceComfortableHas storage space underneathCompatible with the roomGets through the door okayWarmTactileOrthoaepedicCan be converted to a bed
21 Possible needs a sofa can meet CheapDurableWe can sleep on itWatch TV on itEat on itResists dirtEasy to sit on and get up fromLooks quality and expensiveMassage chairColour-codedGood to sit on whilst playing card games
22 Possible needs a sofa can meet Washable fabric or leatherStudy for the kidsDoesn’t show dirtEasily movedOn wheelsSoft or firm seatNon flammableStain resistantWill last few yearsResists pet hairs and paw prints
23 What’s the significance of this ? Different sofas meet different combinations of needs and are aimed at different sets or types of customers.For example young married couple might have different needs to a retired couple with arthritis, who might have different needs to a large family with young children.A settee is not just for sitting on!
24 So....What new possible combinations of needs for a sofa can you identify?How might these meet the needs or requirements of new types or sets of customers?SCAMPER acronym
25 SCAMPERSCAMPER is an acronym for useful list of words that can be applied as stimuli to make you think differently about something when being creative.SubstituteCombineAdaptModify (magnify, minify)Put to other usesEliminaterearrange
26 SCAMPER creative tool Substitute What can you substitute? What can be used instead? Who else instead? What other ingredients? Other material? Other process? Other power? Other place? Other approach? Other sounds? Other forces?Instead of ... I can ...CombineWhat can you combine or bring together somehow? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas?I can bring together ... and ... to ...
27 SCAMPER creative tool Adapt What can you adapt for use as a solution? What else is like this? What other idea does this suggest? Does past offer a parallel? What could I copy? Who could I emulate?I can adapt ... in this way ... to ...ModifyCan you change the item in some way? Change meaning, colour, motion, sound, smell, form, shape? Other changes?Also: Magnify: What can you add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate?And: 'Minify': What can you remove? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate?I can change ... in this way ... to ...
28 SCAMPER creative tool Put to other uses How can you put the thing to different or other uses? New ways to use as is? Other uses if it is modified?I can re-use ... in this way ... by ...EliminateWhat can you eliminate? Remove something? Eliminate waste? Reduce time? Reduce effort? Cut costs?I can eliminate ... by ...RearrangeWhat can be rearranged in some way? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule?I can rearrange ... like this ... such that ...
29 For example (from http://creatingminds.org/tools/scamper.htm) I want to invent a new type of pen.Substitute - ink with iron, nib with knifeCombine - writing with cutting, holding with openingAdapt - pen top as containerModify - body to be flexiblePut to other uses - use to write on woodEliminate - clip by using velcroRearrange - nib to fold outwards
30 You will now look at new sofa/settee uses combinations What new possible combinations of needs for a sofa can you identify? – Brainstorm using the SCAMPER acronymOnce you have identified a number of possible opportunities from the problem, idea or challenge we can see if it has DIFA.
31 An opportunity has DIFA Demand - actual or potential customer need, ability to pay - viabilityInnovation - a product, service or technology can be providedFeasibility - technology & resources exist & can be sourcedAttraction - benefit & interest for you/others
32 Typically a new product or service enters the market by one of four ways Meeting previously unmet needsBetter at meeting existing needsMore needs being metDifferent combinations of needs being metThe iPod is a good example of something which did all of these.Chocolate fondue fountain is an example of 1Swiss Army knife or Leatherman multitool is 3, 4What examples can you think of?
33 Exercise In groups of four to six people. I have identified some problems, challenges, issues – you have to pick one and then see how you can make/convert/SCAMPER them into opportunities to meet needs.Choose from: Unemployment, Credit shortage, Rising energy costs, new graduates’ lack of job market experience, water shortages, Environmental problems, pollution.Or perhaps identify your own problem, challenge or issue? DO A BRAINSTORM
34 Next - DIFAOnce you have identified a number of possible opportunities from the problem, idea or challenge you can see if it has DIFA.Demand - actual or potential customer need, ability to pay - viabilityInnovation - a product, service or technology can be providedFeasibility - technology & resources exist & can be sourcedAttraction - benefit & interest for you/others
35 DIFA – an opportunity has DIFA Demand - actual or potential customer need, ability to pay - viabilityInnovation - a product, service or technology can be providedFeasibility - technology & resources exist & can be sourcedAttraction - benefit & interest for you/others
36 NowSelect what you feel is the best opportunity from your brainstorm – could use flip chart &/or post it notes for this?Review it against DIFA.Think about what needs it might meet for potential customers – see next slide.
37 From a customer’s perspective Who is it for – the customer?What will it do for them?How will they benefit?Can you do it?Is it feasible?Is it new? What makes it special?How many needs does it meet?
38 How many different needs does your opportunity meet?
39 Is the opportunity NAF ? New Appealing Feasible Produce a simple action plan for creating your opportunityWhat might you do, who might you need to speak with, what is needed?
40 Opportunity Selling1 Prepare in groups an A3 annotated picture to sell your opportunity to a potential customer(s) clearly identifying their needs, even if they themselves may not be aware of them.2 ‘Define’ your opportunity in no more than 30 words.3 Prepare a sheet which states what the problem, challenge or issue or needs your opportunity was trying to solve was.
41 Now present (sell) your opportunity Using your A3 picture sell your opportunity to the other group.You can answer questions about it from the other group, but you cannot talk about it other than answering questions.
42 Review of different group’s opportunities How well did they meet potential customer needs?Would you be interested in it?If not why not? – what else would be needed to make you want to be interested in it?
43 Personal reflections after today How well do your existing enterprising skills and knowledge meet the needs of employers?How well do they meet your own personal needs?Perhaps include this within your learning log?
44 Self study – to be done prior to session 5 you have <3 weeks Before session 5 – so you have 3 weeks to do this Interview of an enterprising person – someone who has set up their own business recently for the first time. If you don't know anyone in this situation then you will have to enterprising yourself and go find someone – it’s important that you do this exercise.The aim of the interview is not to find out about the person's business but to find out about the person and to find out how they feel that life has changed in moving from their previous employment or unemployment to being self-employed. See handout.And you should try and find out from your perspective and, without asking specific asking questions about this. What are the enterprising/entrepreneurial values/attitudes/characteristics which they personally display? And what are the enterprising/entrepreneurial values/attitudes/characteristics which their business displays?
45 Self study Also A learning log on today’s session Revisit and if appropriate add to your Skills AuditRevisit and if appropriate add to your Knowledge Audit
46 Website with resources MyThe wiki website for the course