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12.06.2014Rolf Relander Bellus Rolf Relander 15.2.2011.

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Presentation on theme: "12.06.2014Rolf Relander Bellus Rolf Relander 15.2.2011."— Presentation transcript:

1 12.06.2014Rolf Relander Bellus Rolf Relander 15.2.2011

2 12.06.2014Rolf Relander Estonias largest furniture producer Bellus Furniture OÜ (1997) Bellus Beds OÜ (2010) Annual production +120 000 units 99 % export (Scandinavia, Central- Europe, Ukraine, Baltics) 4 Factories, 420 employees

3 12.06.2014Rolf Relander Turnover milj. EUR

4 12.06.2014Rolf Relander Design from heart Why we need design ? –Boosted sales, due to nice products –Branding opportunities Fair and better price No need to be cheapest –To insure future success Strong product portfolio, makes less dependent on one specific product

5 12.06.2014Rolf Relander DesignSalesCustomer Design process

6 12.06.2014Rolf Relander DesignSalesCustomer Design process

7 12.06.2014Rolf Relander Design Prod. Develop. Marketing Sales Design process

8 12.06.2014Rolf Relander Design from heart Design & Image Design vs. sales

9 12.06.2014Rolf Relander Design from heart Basic products Design vs. sales

10 12.06.2014Rolf Relander Design from heart Market gaps Design vs. sales

11 12.06.2014Rolf Relander Design from heart Design & Image 10%Market Basic products 70% Market gaps 20% Design vs. sales

12 12.06.2014Rolf Relander Our design goals

13 12.06.2014Rolf Relander Our design goals

14 12.06.2014Rolf Relander Our design goals Same design for all countries Scandinavian Clear, clean, No-nonsence Functional Comfortable It must sell !!!

15 12.06.2014Rolf Relander Its not a sofa Its a feeling


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