Presentation on theme: "About NAWBO. About NAWBO ABOUT NAWBO Founded in 1975 in Washington D.C. to advocate on behalf of women-owned businesses. Only dues-based national organization."— Presentation transcript:
3 ABOUT NAWBOFounded in 1975 in Washington D.C. to advocate on behalf of women-owned businesses.Only dues-based national organization representing the interests of all women entrepreneurs across all industries7,000 members and 70+ chapters across the United StatesChapter members become automatic members of the national organizationMember of the Femmes Chefs d’Enterprises Mondiales (World Association of Women Entrepreneurs)
4 MISSION STATEMENTNational Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social, and political spheres of power worldwide by:STRENGTHENING the wealth-creating capacity of our members and promote economic developmentCREATING innovative and effective changes in the business cultureBUILDING strategic alliances, coalitions, and affiliationsTRANSFORMING public policy and influence opinion
5 2020 VISION FOR NAWBOMust take ownership of our collective future, and shared responsibility for the growth and development of women entrepreneurs.The next frontier is to focus on providing tools and training to help take women-owned businesses to the next level of “growth.”Our mission is even more relevant, as we not only want to spur the economic growth of WBOs but their increased influence in political and social spheres of power.The future of the women’s enterprise community is interconnected – and we will make faster progress if we work TOGETHER and leverage our collective power.5
6 MEMBER PROFILENAWBO members own businesses for an average of 9.7 years24.1% of NAWBO members have businesses that generate more than $1 million in revenue annually (much stronger than national average)66% of NAWBO members report having at least one full-time employee.Professional, scientific and technical service industries capture the highest percentage of NAWBO members at 21.7%Top 3 business challenges for NAWBO members are cash flow (28.9%), business expansion (40.1%), and marketing (45.8%).NAWBO members are more educated than the average business owner – with close to 50% with higher than a college degree.45.8% are looking for increased business contacts and resources through NAWBO.
7 NAWBO REGIONAL BREAKDOWN (as of January 31, 2011) Northeast & Atlantic Region = 15 chapters/18% of membership Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. VirginiaMidwest Region = 14 chapter/27% of membership Wisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, MissouriSouthern Region = 20 chapters/21% of membership North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, LouisianaWestern Region = 17 chapters/31% of membership Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii
8 Review of the Process and Plan Components NAWBOStrategic PlanReview of the Process and Plan Components
9 CRITICAL TASKS OF ORGANIZATIONAL SUCCESS Identification and definition of a viable market to serveDevelopment of appropriate products and/or servicesAcquisition and/or development of resources required to operate and grow the organizationDevelopment of the operational systems necessary for the organization to function on a day-to-day basisDevelopment of the management systems required for the overall functioning of the organization on a long-term basisDevelopment and effective management of the organizational culture
11 IMPLICATIONS OF THE PYRAMID There are Six Key Building Blocks of Successful Organizations.The Six Key Building Blocks must “fit together.”Organizations compete at ALL levels of the Pyramid.Name of the game: Develop Sustainable Competitive Advantages at all levels.Long-term Sustainable Advantage is at the top three levels.Long-term Sustainable Success requires complete and integrated development of the whole pyramid.
12 RESEARCH RESULTSApproximately 75 % of Gross Margin is explained by the Pyramid.Approximately 55% of EBIT is explained by the Pyramid.Approximately 20% of ROI is explained by the Pyramid.ALL RESEARCH STUDIES TO DATE HAVE SUPPORTED THE RELATIONSHIP BETWEEN DEGREE OF PYRAMID DEVELOPMENT AND FINANCIAL PERFORMANCE.
16 2011 PRIORITY OBJECTIVES by Key Results Areas ORGANIZATION: Institute a new and expanded business model to support sustainable growth = NAWBO (C6) + Institute for Entrepreneurial Development (C3) + Political Action Committee (PAC)MARKET:Develop key partnerships to expand our reach and impact in our target markets of women of color, younger generation and internationalAnalyze and develop chapter formation strategy in key geographic markets
17 2011 PRIORITY OBJECTIVES by Key Results Areas PROGRAMS/SERVICES:Pilot launch up to two (2) pilot capacity-building educational program for the women’s business community/membersDevelop and launch a chapter leadership development programIncrease and leverage member engagement at the National levelRESOURCE MANAGEMENT:invest in internal staffing infrastructure that will support long-term organizational growth and effective delivery of programs/services
18 2011 PRIORITY OBJECTIVES by Key Results Areas OPERATIONAL SYSTEM: Develop and institute a multi-year chapter support/leadership development system to fuel chapter growth and transition to a professionally managed organizationMANAGEMENT SYSTEMS:Update and continue to execute against long-term strategic plan and performance matrixImplement a strong succession plan for organizational/board leadershipFINANCIAL RESULTS:Leverage new business model to maximize revenue opportunities for the organizationIncrease and maximize corporate partner revenues
20 Accelerated Growth Series Program Objectives:Develop a nationally driven educational platform via the NAWBO® Institute and offer a unique value proposition for members and the women’s business community. Ultimately - to design and institute a train-the-trainer educational model to scale the program.Help take women-owned businesses from one stage of growth to the next and increase their organizational capacityProvide opportunities for substantive and multi-year engagement for sponsors that delivers high ROIPromote revenue and member recruitment opportunities at the chapter levelAttract an expanded member base who can be identified by their business capacity – thereby engaged in other organizational initiatives – advocacy, fundraising, leadership development, etc.To leverage the research and results derived from the program to effectively position NAWBO® as the thought leader on the topic of women’s entrepreneurship
21 Accelerated Growth Series Program Deliverables:Participation in the full program will enable growth-minded women entrepreneurs to:Gain a comprehensive assessment of your business and implications for long-term success;Develop a long-term strategic plan that serves as the roadmap for accelerated growth;Implement growth strategies and monitor organizational performance; gain exclusive access to industry experts and business networks; andBecome a part of a community of peers who are all dedicated to each other’s success.
22 Accelerated Growth Series Upcoming Workshops Sponsored by Wells Fargo:Workshop 1: Assessing Your Organizational Capacity April 25-26, 2011Wells Fargo PenthouseSan Francisco, CAApplication Deadline: March 25, 2011Workshop 2: Developing a Strategic Plan for Growth June 16-17, 2011Application Deadline: May 20, 2011
23 Accelerated Growth Series Application Criteria:50% or more woman-owned businessRevenue of $500,000 or moreBeen in business for more than 3 yearsSubmit application form accompanied by $25 non-refundable processing fee by the deadline
24 Accelerated Growth Series Program Fee* (per participant per workshop)$325: NAWBO® Member Rate$425: Non-Member Rate**$250: Senior Executive from accepted company$15%: Discount off of total program fee for multiple workshop sign-upsNOTE: $100 of each registration fee will be rebated back to the chapter that the participant belongs to as a revenue-share program.*Program fee includes all lectures, interactive workshops, organizational assessment survey ($1500 value), program materials, meals, online community, and ongoing program support. Fees do NOT include travel, lodging or NAWBO® chapter membership. **Non-Member Rate includes complimentary NAWBO National At-Large Membership ($200 value).
27 Leadership Development Initiative OBJECTIVE:Develop a National training platform for chapters to build organizational capacity and drive performance by:Establishing a mutually beneficial relationship between National and chaptersInstituting chapter performance models and expectations (by size)Cultivating current and future leaders at the local level and developing a succession planAligning the organizational culture between National and chapters to promote long-term growth
28 Chapter Leadership Development Program Structure:Assessment – both organizational and leadershipPlanningExecutionEvaluation and Performance ManagementAwards & RecognitionProgram Rollout :Regional Leadership SummitsWomen’s Business ConferenceTo Midwest Regional Summit – May 18
30 Some Strategies… Venue where most % of members Condensed format and affordableExpanded marketing timelineExpanded mailing lists – need prospects list from chaptersAmbassador program for membersChapter contestsHigh profile keynote speakersIndustry experts for breakout sessionsNAWBO-CA Opening ReceptionAccelerated marketing timeline – early bird opens in FebruarySave-the-Date business cards to chapters and sponsors
35 Spring Membership Drive 2011 Starts March 1 thru April 30New members receive $25 off National DuesMarketing packages will be sent to chapters by next weekNAWBO National will start marketing campaign as of March 1Chapters are encouraged to take advantage of campaign with local events and marketingSend National prospects list if you want them included in the marketing campaignChapters are encouraged to send new members to the National Web site to streamline the JOIN processMust receive all membership applications from chapters postmarked by April 30 to apply discount
36 ONLINE CHAPTER RESOURCE CENTER Chapter Operations ManualVisual Resource LibraryForms & TemplatesChapter Best Practice LibraryBylaws & PoliciesNAWBO StoreNOTE: NAWBO Strategic Plan Template and all PPTs from Summit on CRC
37 NAWBO OPERATIONS TEAMHelen Han: President & CEO Jen Earle: Executive Assistant Joyce Lee: Chapter/Member Services Suzanne Harmony: TechSupport NAWBO Communications/Publications: DDCC and TOLL FREE PHONE: NAWBO
38 Calendar of Events Regional Leadership Summits 2011 Midwest Region – May 18, 2011, Kansas City, MOSouthern & Northeastern Region – Oct/No2, 2011Accelerated Growth Series: Workshop 1April 25-26, 2011San Francisco, CAFuturalliaKS2011May 18-20, 2011, Kansas City, MOAccelerated Growth Series: Workshop 2June 16-17, 2011Women’s Business Conference 2011August 30-September 1, 2011Grand Manchester Hyatt, San Diego, CA* Dates and locations are subject to change