4 Portrait of Gay America "Out and strong", overall 97% are "out" and more females than males are "out" to their families, friends and at work53% of females are partnered verses 42% of males with the largest percentage who have been together between 4 – 7 years12% of males and 15% of females are employed by a government entityGLCensus Partners (www.glcensus.org) Study – A Syracuse University and OpusComm Group research partnership.
5 Portrait of Gay America 57% of males and 45% of females live in cities67% of males and 72% of females are registered Democrats77% respondents feel legal recognition of same-sex marriage for tax, estate and insurance purposes extremely important in voting for a candidateGLCensus Partners (www.glcensus.org) Study – A Syracuse University and OpusComm Group research partnership.
6 Portrait of Gay America Same-sex partners live in 99.3% of all counties, according to the 2000 CensusWisconsin State Increases:Wisconsin State Urban vs Rural DistributionYearMenWomenTotalIncrease19901,0119912,002-20003,8624,3708,232311%YearUrban TotalRural TotalPercent UrbanPercent Rural19901,72427886%14%20006,1812,05175%25%
7 What’s the Point? Integration is a good thing Increased awareness, knowledge and positive interaction with people of a different orientation produces understanding and acceptance.Interaction is mutually beneficialLGBT have considerable buying power that is only expected to rise and they spend part of this money on their pets!
8 LGBT and Pet OwnershipLGBT are more likely to own pets than heterosexualsGLCensus Partners, Gay/Lesbian Consumer Online Census Study78.5% of respondents own a petOne-fifth spend $300 - $432 a year on pet productsWiteck-Combs, Harris Interactive 2007 StudyNine in Ten LGBT Owners Consider Pets Part of the Family64% Have Bought Their Pets Holiday Gifts
9 Attracting LGBT Clients Importance of peer referralsLGBT Community NetworkingAdvertise in LGBT press and cultural eventsJoin in LGBT Chambers of Commerce or other organizationsDonate time/service to LGBT community events and projectsSpeaker for workshops/eventsReferral lists from LGBT organizations
10 LGBT Friendly Office Non-discrimination policy – posted Employee sensitivity trainingEmployee affirmation/signatureZero tolerance in effect 24/7 on premises
11 Equal Employment Opportunity Policies Human Rights Campaign StandardsClear declaration of non-discriminationBoth “sexual orientation” and “gender identity”Anti-harassment or other corporate statements are insufficientThese are not inclusive policies
12 Sample Equal Employment Opportunity Policies "Capital One prohibits discrimination with respect to the hiring or promotion of individuals, conditions of employment, disciplinary and discharge practices or any other aspect of employment on the basis of sex, race, color, age, national origin, religion, disability, marital status, sexual orientation, gender identity, pregnancy or veteran status.“– Capital One, equal employment opportunity policy, amended Nov. 11, 2002
13 HRC Corporate Equality Index CEI surveys participating Fortune 1000, AmLaw Top 200 Law Firms, in addition to any private, for-profit business with over 500 employees domesticallyRating CriteriaNon-discrimination policy, diversity training — sexual orientation (20 points)Non-discrimination policy, diversity training & benefits — gender identity or expression (25 points)Domestic Partner benefits (25 points)LGBT employee resource group / diversity council (15 points)
14 HRC Corporate Equality Index Rating CriteriaEngages in appropriate and respectful advertising and marketing or sponsors LGBT community events or organizations (15 points)Employer does not engage in action that would undermine LGBT equality (-15 points)Used to produce the Buying for Equality guideIncludes Pet Care recommendations
15 DiversityInc Top 10 Companies for LGBT Employees What makes a company the right place for lesbian, gay, bisexual and transgender employees--and their friends and families--to work?Inclusive benefits for same-sex partners of employeesStrong diversity training programsRecruitment efforts aimed at LGBT peopleVitality of the company's LGBT employee-resource group100% rating on the HRC’s Corporate Equality Index
16 DiversityInc Methodology Companies must demonstrate consistent strength in four key areas:CEO Commitment is the most heavily weighted area in the surveyHuman Capital includes race/ethnicity/ gender/age demographics; also includes questions on work/life benefits and recruitment strategies, including those aimed at LGBT people and people with disabilities
17 DiversityInc Methodology Corporate and Organizational Communications examines internal factors as employee-resource groups, mentoring, and external factors as philanthropic contributions, multicultural marketingSupplier Diversity looks at the percent of procurement budgets spent with suppliers owned by Blacks, Latinos, Asians, American Indians, women, LGBT people and people with disabilities
18 2009 DiversityInc Top 10 Companies for LGBT Employees Ernst & YoungWells Fargo & CoPricewaterhouse-CoopersIBMAetnaKPMGSodexoAT&TCisco SystemsJohnson & Johnson
19 DiversityInc’s 7 Thing Never to Say to LGBT Coworkers “I suspected you were gay.”Insensitive and plays into stereotypes“I’m sorry.”Implies judgment. Would you apologize for a person’s ethnicity or gender?“Why did you tell me that?”Important for people to bring their whole selves to work“Which bathroom do you use?”Gender questions are inappropriate
20 DiversityInc’s 7 Thing Never to Say to LGBT Coworkers “We are not close enough for you to share that information with me.”If you feel a colleague may have shared too much information you can simply say, “Thank you for telling me that.”Referring to coworkers as “she-male.”Transgender employees often are the brunt of culturally insensitive jokes and comments.“What do you like to do in bed?”Sexual questions and comments are always off limits. You are teetering on the line of sexual harassment.
21 Resources Human Rights Campaign (www.hrc.org) Lesbian and Gay Veterinary Medical Association(www.lgvma.org)Human Rights Campaign (www.hrc.org)Wisconsin State WebsiteCareer Services PennUW-Madison LGBT Campus Center Website
22 Universities with LGVMA Chapters Cornell UniversityNorth Carolina State UniversityThe Ohio State UniversityRoss UniversityUniversity of California, DavisUniversity of GeorgiaUniversity of GuelphUniversity of MontrealUniversity of PennsylvaniaUniversity of Wisconsin-Madison
23 Resources Human Rights Campaign (www.hrc.org) Lesbian and Gay Veterinary Medical Association(www.lgvma.org)Human Rights Campaign (www.hrc.org)Wisconsin State WebsiteCareer Services PennUW-Madison LGBT Campus Center Website
24 “In itself, homosexuality is as limiting as heterosexuality: the ideal should be to be capable of loving a woman or man; either, a human being, without feeling fear, restraint, or obligation.”Simone de Beauvoir