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Theres Money in the Metrics 3 Reasons why you need Real User Measurements Connie Quach, Neustar David Cumberland, Shopatron.

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Presentation on theme: "Theres Money in the Metrics 3 Reasons why you need Real User Measurements Connie Quach, Neustar David Cumberland, Shopatron."— Presentation transcript:

1 Theres Money in the Metrics 3 Reasons why you need Real User Measurements Connie Quach, Neustar David Cumberland, Shopatron

2 Speakers Connie Quach Sr. Product Manager, Web Performance Management David Cumberland Vice President of Engineering and IT

3 The World is Online 2 Billion Users Ubiquitous broadband Uncompromising expectations Performance is differentiator AND mandate

4 Overwhelming majority agree: Revenue at stake N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013 Poor online experience = lost revenue Reach potential customers Communicate with existing customers

5 A growing dependency N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April Across a dozen industries - eCommerce % much higher - Biggest growth source

6 The revenue risk is real N=376 Neustar Web Performance Research Study, May 2013 ? $1k-$10k per hour More than $10,000 per hour Dont Know Up to $1 Million per hour

7 Real User Measurements How we got here Why they matter Collect : Correlate : Commit

8 Collect Collecting baseline and real time information Baseline requirements -Foundational -Repeatable control -Representative of infrastructure Real User Experience -Know the experience of every user -Act on problem information in real time -Improve against competitive websites Necessities at work

9 Correlate Essential to interpret ALL data -Filling in all the piece for a clear picture Relationship of data is vital -View baseline AND real user -Hone in on first causes -Take correct action Understanding the How Tos -Targeted improvement areas -Measurable impact -Ongoing testing and management

10 Commit Gaining confidence from consistent practices -Meeting service level agreements (SLAs) -Commit to business objectives Confidence must be built -Proper diagnosis -Fast time to resolution -Demonstrable ability to meet targets Stepping into the business -Transparency to customer expectations -Service level assurance -Meeting growth objectives

11 How Shopatron gets it done Load Testing

12 Advice and Lessons


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