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The Business of Blogging By Larry Adamson Co-Founder: My Recipe Magic And Dad of the SixSisters.

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Presentation on theme: "The Business of Blogging By Larry Adamson Co-Founder: My Recipe Magic And Dad of the SixSisters."— Presentation transcript:

1 The Business of Blogging By Larry Adamson Co-Founder: My Recipe Magic And Dad of the SixSisters

2 Get Set Up Making Money More Ways to Make Money Keep More of Your Money Taxes (Ugh!)

3 Create a Company Unique Name LLC IRS.gov – EIN (free) State – Name filing Local – Business License Namecheck.com Get Your URL ($12/yr)

4 Take Care of Your Money Accounting System Bank Account – Separate Paypal Account Debit Card vs. Credit Card Set a Budget, Live it

5 Protect Your Work Watermark Your Images Privacy Policy Secure Passwords Admin - change it No words, names or dates Email is the most critical!!! MyImage.com

6 Work to Live or Live to Work? Set a Schedule – Daily, Weekly, etc. Delegate - as much as you can! Accounting Social Media posting Web Design Ad Management Content is Your Valuable Asset Collaborate, Group Blog, Network

7 Make Some Money!! Pageviews are the Key Focus on Your Niche What Makes You Different? Why Would Someone Come to Your Site Karas Party Ideas Who is Your Audience? Write to them Use a Media Kit

8 Display Ads ATF and BTF How Many is Too Many? Standard Sizes (728x90, 300x250, 160x600) Affiliate Programs Paid per Item Sold Brands That Match Your Niche

9 What Should I Expect? Display Ads From $.30 to $1.00 to $4.00 per 1,000 ad views 10,000 pageview, 4 ads = $40 @ $1.00 CPM Direct Sales rather than Media Companies Affiliate Programs 3% to 25% per sale CTR (Click Thru Rate) is critical eCommerce Average 10% of Clicks

10 More Ways to Make Money Sponsored Posts (Product Reviews) Amazon (48 hours worth) In-Image Ads (GumGum) Videos ($4 to $15 vCPM) Host others Create your own Text Links (Vibrant)

11 More Ways to Make Money (cont.) Target, WalMat Affiliates Commission Junction (Affiliate) Page Take Over (Skins) Social Media Posts (PO.ST) eBooks eCommerce (a Store of your own)

12 Track it, Track it, Track it 30% Taxes (Soc. Sec., Fed, State) Can I Deduct it? Hire Your Kids! Keep More Money

13 Type of Deduction Monthly Expense Monthly Tax Savings E-Store, Web Support, Conferences 5015 Cell Phone ($160 25% used for business) 4012 Hire Your Kids (up to $5,700 per year) 800240 Automobile miles ($0.56 per mile, 500 miles) 28084 Create Company Benefits (like Gym membership, Subscriptions, Dental, etc) 10030 Travel (include $2,000 of family vacation) 16750 Meals and Entertainment ($25, twice a week) 10030 Health Insurance for all LLC members 600200 Total Monthly Tax Deductible* $2,102$661 Keep More Money

14 Sunrise, Death and Taxes Income (Fed and State – 15%+7%) Use Schedule C for one person company Document and Track Social Security (15%) LLC vs. S Corp Sales Tax

15 Get Set Up Make Money More Ways to Make Money Keep More of Your Money Taxes (Ugh!)


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