Fuji Heavy Industries 1953 (Japan) First car was launched in Japan (1500) in 1955 Fuji Heavy Industries, the parent company of Subaru, is currently in a partial partnership with Toyota Motor Corporation, which owns 16.5% of FHI. Subaru.com
Mitubishi 360 in 1961 Daihatsu Fellow in 1966 Suzuki Fronte in 1967 teamsubaru.wikispaces.com
Canada in 1967 Over 100 Dealerships across the country United States in 1986 Philippines in 1996 Withdrew in 2000, but came back in 2006 under new ownership.
Corporate headquarters- Cherry Hill, NJ Est in 1986 18 million 115,000 sq ft Seven story Subaru.com
Subaru aims highest priority as customer satisfaction Develop premium brands and being a major player in the 21st century car sales Protecting the environment R & D on pollution free cars
Market demands mid-Size and larger Cars Beginning the crossover era. (Outback) Making all recent vehicles AWD, (up until 2012) Striving to achieve high resale value. Tagline: Think, feel, drive. Target consumer: Sports/outdoor oriented customers.
The global headquarters of Fuji Heavy Industries are located in the Subaru Building in Tokyo. In 1993 Subaru scores its first World Rally Championship victory with Colin McRae. The two main markets are Japan and The U.S. 1966 Subaru released the first all-wheel drive Japanese car, the "1000"
March 11, 2011 - At 2:46pm. 9.0 magnitude earthquake. 231 miles northeast of Tokyo. Depth of 15.2 miles. Tsunami with 30 ft waves. Damages several nuclear reactors in the area. It is the fourth largest earthquake on record (since 1900) and the largest to hit Japan. The confirmed death toll is 15,884. cnn.com
Mazda, Mitsubishi and Suzuki have all of their plants located south of the affected area, Near Sendai. Subaru, one of Japans smallest automakers, closed five factories. cnn.com
Subaru is trying to increase their market share with greater market penetration. Subaru sales account for roughly 2% of the automotive market. BRZ and hybrid models will directly impact their market share over the next five years. A 25% in April U.S. sales and a 17% gain for the first four months have Fuji Heavy Industries expecting sales for 2014 to exceed its 380,000 vehicle U.S. sales target for the business year ending in March 2015. teamsubaru.wikispaces.com https://www.youtube.com/watch?v=CH7ZSkqNsZQ