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{ Jake Gilmer. Fuji Heavy Industries 1953 (Japan) First car was launched in Japan (1500) in 1955 Fuji Heavy Industries, the parent company of Subaru,

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Presentation on theme: "{ Jake Gilmer. Fuji Heavy Industries 1953 (Japan) First car was launched in Japan (1500) in 1955 Fuji Heavy Industries, the parent company of Subaru,"— Presentation transcript:

1 { Jake Gilmer

2 Fuji Heavy Industries 1953 (Japan) First car was launched in Japan (1500) in 1955 Fuji Heavy Industries, the parent company of Subaru, is currently in a partial partnership with Toyota Motor Corporation, which owns 16.5% of FHI. Subaru.com

3 1500 BRZ/FRS

4 Mitubishi 360 in 1961 Daihatsu Fellow in 1966 Suzuki Fronte in 1967 teamsubaru.wikispaces.com

5 Canada in 1967 Over 100 Dealerships across the country United States in 1986 Philippines in 1996 Withdrew in 2000, but came back in 2006 under new ownership.

6 Corporate headquarters- Cherry Hill, NJ Est in million 115,000 sq ft Seven story Subaru.com

7 Subaru aims highest priority as customer satisfaction Develop premium brands and being a major player in the 21st century car sales Protecting the environment R & D on pollution free cars

8 Market demands mid-Size and larger Cars Beginning the crossover era. (Outback) Making all recent vehicles AWD, (up until 2012) Striving to achieve high resale value. Tagline: Think, feel, drive. Target consumer: Sports/outdoor oriented customers.

9 The global headquarters of Fuji Heavy Industries are located in the Subaru Building in Tokyo. In 1993 Subaru scores its first World Rally Championship victory with Colin McRae. The two main markets are Japan and The U.S Subaru released the first all-wheel drive Japanese car, the "1000"

10 Fool.com/investing

11 Boxer engine. All Wheel Drive. Achieved high resale value. Environmental friendly Approach. Loyal customers Annual increase of sales (U.S.) Go Green (sustainability)

12

13 March 11, At 2:46pm. 9.0 magnitude earthquake. 231 miles northeast of Tokyo. Depth of 15.2 miles. Tsunami with 30 ft waves. Damages several nuclear reactors in the area. It is the fourth largest earthquake on record (since 1900) and the largest to hit Japan. The confirmed death toll is 15,884. cnn.com

14 Mazda, Mitsubishi and Suzuki have all of their plants located south of the affected area, Near Sendai. Subaru, one of Japans smallest automakers, closed five factories. cnn.com

15 Subaru is trying to increase their market share with greater market penetration. Subaru sales account for roughly 2% of the automotive market. BRZ and hybrid models will directly impact their market share over the next five years. A 25% in April U.S. sales and a 17% gain for the first four months have Fuji Heavy Industries expecting sales for 2014 to exceed its 380,000 vehicle U.S. sales target for the business year ending in March teamsubaru.wikispaces.com https://www.youtube.com/watch?v=CH7ZSkqNsZQ

16 THANKYOUTHANKYOU


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