Presentation on theme: "MOBILE MONEY INFORMATION SYSTEM ARCHITECTURE FOR OPEN AIR MARKET"— Presentation transcript:
1 MOBILE MONEY INFORMATION SYSTEM ARCHITECTURE FOR OPEN AIR MARKET Woldamriam MesfinAddis Ababa University, Ethiopia,4th IMTFI Conference(Dec 5-7, 2012)
2 Outline Introduction Related works - Mobile payment architectures 3. MethodologyData & data collection4. Findings5. Conclusion6. Next tasks
3 1. Introduction The Situation - Financial service problem & development of mobile technologiesIndividuals linking their money practice to mobile phones (Maurer 2010, Kristof 2010)Development of ubiquitous technologySocieties are becoming cashless(Garcia-Swartz, Hahn, and Layne-Farrar, 2006)
4 - Dictate money gradually becomes less material (Kristof, 2010); (Muhammad 2011); (OECD 2002), (http://futureofmoney.com) - The need for personal IS to manage everyday money practice arise, (Olsen, Hedman, and Vatrapu, 2012). But no such frameworks so far (Krogstie et al.; 2004), (Jones and Marseden, 2006), (Parikh, 2007)
5 2. Related worksMany attempts to address the issue of financial services through:ATM and agent networksProblemsATM not suitable for sparsely populated rural people, requires electricityAgent networks: have liquidity problem (http://www1.ifc.org) and, requires ubiquitous telecom SMS infrastructure
6 Current mobile payment architectures Requires merchants and customers to have bank accounts, (Kumar et al.; 2010), (Vilamos and Karnouskos, 2003), (Britto et al.; 2008), (Guo, 2008) and (Chandrahas et al.; 2011)Developed in the context of developed countries
7 Bottlenecks in developing countries Low practice and service of bank account based transaction, (Abhijit and Esther, 2007), (Rutherford, 1999), (Duncome and Boateng, 2009), ( Kristof , 2010), (Collins et al, 2009).Frequent interruption of telecom services, (no signals and services at underground buildings, during national and religious holidays (network congestions), which make SMS based payments to be impractical.SMS based payment architecture is also not appropriate for micro payments, (Guo, 2008). Imagine 35 cent SMS service charge to pay 50 cent
8 Research QuestionThus, it is important to research and look for USER CENTERED ARCHITECTUREIf money is digital (mobile money), what has to be the characteristic nature of mobile money information system architecture (functionalities) in the context of illiterate rural communities who transact in the open air market?
9 3. Methodology 65 million Ethiopians live in rural areas They transact in open air marketData is collected from 4 different sites from September – November 2012Observation, interview, and discussions were used to gather the dataDifferent market segments were considered like:
10 Market places studied Fruits & vegetables Cereals Clothes Species Sheep & goats, oxen and cows.
11 Respondent Profiles (through random selection) Different religionsDifferent age (16-95) years oldDifferent educational level (0 grade – BA)Business experience (0.5 – 30 )years
18 - No queuing of customers - Items are not prepackaged Thus during busy times:Merchants are not sure who has paid them and who did not,How much money was received and whether changes were made or not,Put sales of an item into the wrong bagCustomers are not willing to accept old money (for change),
19 Example of an old money that a customer refused to accept
20 Cash can get lost by wind Money can stick together and be counted as oneForgery money notes and unable to differentiateLack of changes (during transaction)
21 How they solve some of these problems? Disagreements between merchants and customers regarding how much was accepted, whether changes were made or not is resolved by asking people around,Back tracing (confessing how much they have when they are coming)
22 4.4. Feature of automated tools that merchants would like to have, if any A device that is capable of:Protect their money from thefts,To handle money easily,Able to identify the profit & lose from each item categories, identify cheaters,That can tell balance by sound,Do financial mathematics (sales, costs, profit & lose, changes)
23 A device that able to tell when making mistakes, can be integrated with mobile phones for alerting purpose,A device that is capable of counting money
24 Cheap, durable, easy to carry on, and operates by sound, Able to generate changes for transaction,That can detect people who has not paid, how much they paid, and detect cheaters,Able to detect errors and mistakes through sound,That cannot be stolen, even if stolen, money should be inaccessible to thefts and send signal about its location to their cell phone.
25 Practices and problems of market assignments (buyers perspective) Delegating one anotherIlliterates keep separately, even the changesRelatively educated people keep a note of it and aggregate with their personal moneyAppears to be lump sum of money and attracts thefts and burglars
26 Price negotiationsSee the videoOral Vs Cash offers
27 5. Conclusion Potential architectural design concepts are identified. Further research insight is required regarding the formats (structure) of digital currencies
28 6. Next tasks Some more field study (different contexts) To identify some more design conceptsMap those concepts into architectural design
29 Thank you Questions Suggestions, and Comments are welcome firstname.lastname@example.org