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Dave Gossman – Atwater High School Agriculture Department RUNNING YOUR CTE PROGRAM LIKE A SUCCESSFUL BUSINESS AND CHAMPIONSHIP CALIBER TEAM.

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Presentation on theme: "Dave Gossman – Atwater High School Agriculture Department RUNNING YOUR CTE PROGRAM LIKE A SUCCESSFUL BUSINESS AND CHAMPIONSHIP CALIBER TEAM."— Presentation transcript:

1 Dave Gossman – Atwater High School Agriculture Department RUNNING YOUR CTE PROGRAM LIKE A SUCCESSFUL BUSINESS AND CHAMPIONSHIP CALIBER TEAM

2 A little background info on this guy …… Originally (high school tenure) from Arroyo Grande (Pismo Beach), CA Moved to CA Central Valley 10 years ago 9 years Atwater High School – Agriculture Department

3 A little more info please …… 2 nd Grade Career Goal – Dolphin Trainer A.S. Degree in Exotic Animal Training and Management (Moorpark College) 10 year career with Dolphin Quest (Hawaii, Tahiti, and Moorea) B.S. and M.S. in Agriculture Science (Cal Poly, SLO)

4 CATA and NAAEs 2010 Outstanding California Secondary / High School Agriculture Program

5 Running Your CTE Program like a Successful Business and Championship Caliber Team

6 2001 Atwater expanded with another high school (Buhach Colony) District lines for new campus was predominantly rural students within area / community 4 th year of completely new set of agriculture teachers Retirements Transfers to new high school campus and community colleges AHS campus predominantly low income, city of Winton / Atwater The Atwater Story

7 What Is Dont look at what is, rather what can be What Can Be

8 What Is Dont look at what is, rather what can be What Can Be

9 What Is Dont look at what is, rather what can be What Can Be

10 What Is Dont look at what is, rather what can be What Can Be

11 What Is Dont look at what is, rather what can be What Can Be

12 What Is Dont look at what is, rather what can be What Can Be

13 What Is Dont look at what is, rather what can be What Can Be

14 A Dam Photo

15 Have a VISION – Make it Happen Clean and Organize Reason/Purpose It makes a POSITIVE statement It sets the tone Professional Inventory knowledge Keeps the atmosphere/environ ment fresh and current Facilities/Program become a Highlight

16 Have a VISION – Make it Happen Clean and Organize Areas to Clean / Organize Classroom / Facilities Courses / Pathways Curriculum

17 Program Pathways / Curriculum (Appendix I) Organizing Your Curriculum and Pathway Courses I have no idea who this is.

18 Department Chairs: Bring In and Build a Team that Shares the Same Vision Bring in People with More Talent, Knowledge, and Skill than You Empower Staff and Allow Them to Work Towards Programs Vision and Goals Within Their Niche and/or Area of Expertise Have a VISION – Make it Happen

19 Establish and Build a Foundation Simple Basic Have a VISION – Make it Happen

20 Identify Your Product / Objectives Premier Leadership, Personal Growth, & Educational and Career Success Getting Students Involved Making a Positive Difference in the Lives of Young People Have a VISION – Make it Happen

21 Set Goals/Objectives Each Year (Chip away towards the vision) Identify Staff Responsibilities Summer Retreat Program of Activities Have a VISION – Make it Happen

22 Identifying Staffs Responsibilities (Appendix II) Program of Activities (Appendix III)

23 Marketing Your Product (Who?) Students Counselors Administrators District / Board Members Teachers / Staff Parents Community Industry

24 Gossmanisms People look upon support and donations as an investment towards a worthy/import ant cause

25 Gossmanisms People will continue to invest in something when they see the positive return on their investment

26 Marketing Your Product (How?) School Media (daily bulletins, newspaper, etc..) Local Media Newspapers Television Radio Internet Web Page Promotional / Marketing Supplies Program of Activities (POA) Advisory Meetings Annual State of the Union address to Advisory Board, School/District Staff, Feeder Schools, Community, Industry, etc… Community Service Data Enrollment #s Updates, Results, Trends, etc….

27 Program Web Page Atwater High Ag / FFA Web Page (Appendix IV)

28 Program Web Page Atwater High Ag / FFA Web Page (Appendix IV)

29 Program Web Page Atwater High Ag / FFA Web Page (Appendix IV)

30 A Dam Sign

31 Program Web Page Atwater High Ag / FFA Web Page (Appendix IV)

32 Program Web Page Atwater High Ag / FFA Web Page (Appendix IV)

33 Gossmanisms Always go first class

34 Implementing Your Marketing Plan Establish Your Programs Foundation Courses / Pathways 3-4 Pathway s Foundation Courses Be Proactive, not Reactive Make decisions that are EFFICIENT and PRODUCTIVE Establish Goals/Objectives and Calendar for Year Prior to start of school year (retreat) Communicate/list them in POA Utilize Ag Leadership class / FFA Chapter Officers to implement calendar Assess / Re-evaluate each year during retreat

35 Implementing Your Marketing Plan Organize / Collect Data Enrollment #s (Pathway Retention #s) Course Pathways / Course Enrollment Advertise (Promote) Your Program (Product) Create a program logo (school/program name, mascot, CTE, etc..) – School Colors Purchase advertising products that will be used/utilized (FIRST CLASS) Logo and/or list school/program name on everything (use school colors)

36 Collect and Gather Data Department / Enrollment Data (Appendix V)

37 Implementing Your Marketing Plan Maximize Marketing / Advertising Opportunities Thank You Recognition Appreciation

38 Gossmanisms Market, Promote, Recognize, & Appreciate ……. Market, Promote, Recognize, & Appreciate

39 Gossmanisms If you look good, they look good

40 Gossmanisms People will invest in a good product

41 Building Partnerships Students Promote / Market Courses, Pathways, Program Middle School Recruitment/Presentation Web Page / Brochures / Informational Handouts School information resources (Course Catalogs, Registration Material(s), etc..) Marketing / Promotional Material Be organized and Implement goals/objectives Provide opportunities for personal, educational, and career success Create a challenging, yet fun and enjoyable atmosphere

42 Building Partnerships Counselors, (District/School) Administration, and Board Members Patience Develop and Produce a Good Product Student involvement Student success (personal and academic) Communicate …. Communicate …. Communicate Data Production Results (student success) Get them involved Market and Promote Genuine Gratitude and Appreciation

43 Building Partnerships School / District Staff Custodians, Secretaries, Cafeteria, Special Ed, Librarians, District Office Staff, etc… Any/all people you come in contact (directly or indirectly)with each year Genuine Gratitude and Appreciation Recognize Appreciate Thank Yous

44 Building Partnerships Teachers Collaborate Communicate Respect their product / program Parents Communicate Market / Promote

45 Dam Concrete

46 Building Partnerships Community Local Media Once you get in with an article = THANK YOU, Recognize, Appreciate Any new opportunity (radio, television, etc…) = Thank You, Recognize, Appreciate Stay on Message (Programs Product / Objectives)

47 Building Partnerships Community Boosters Communicate Stay Organized / Productive = Support Recognize, appreciate, Thank Yous

48 Building Partnerships Community Market and Promote Communicate / Share: Vision Needs / Resources

49 Building Partnerships Industry Communicate / Share Program: Vision Needs and Resources Genuine Recognition, Gratitude, and Appreciation

50 Gossmanisms You never know unless you ask

51 Gossmanisms If you want to be successful, hang around other successful people

52 Gossmanisms Dont reinvent the wheel – Take advantage of your colleagues

53 Gossmanisms Always strive for better efficiency and increased productivity

54 Gossmanisms Its gonna take time and effort

55 Summary Establishing a solid foundation of …. a vision a passionate team that shares that vision cleanliness and organization clear goals / objectives efficiency, productivity and success making a positive difference ….. will generate a vehicle of support and resources to continue, strengthen, build, develop, and support that foundation.

56 Summary The #1 …. most important …. highest priority ….. key to success is: Show genuine gratitude and appreciation towards any/all support Recognize that support

57


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