Presentation on theme: "2011 U.S. Legend Cars Sponsorship Proposal"— Presentation transcript:
12011 U.S. Legend Cars Sponsorship Proposal Jake Spillers Racing2011 U.S. Legend CarsSponsorship Proposal
2Table of Contents Driver Biography Team History The Car Benefits of SponsorshipTelevision ExposureDemographicsSponsorship ProgramsSponsorship Logo PlacementSponsorship Car DesignContact Information
3Jake Spillers Biography FAST FACTSDriver No. : 46Car: INEX Legend Car; 1937 Ford SedanBirthday: April 4, 1996Born in: Naples, FLCurrently Living: Holly Springs, NCJake Spillers is known as a knowledgeable, friendly, hard working and determined person. He is a focused leader and honors student at Holly Springs High School where he enjoys math, science and sports including biking, skiing, travel soccer, and cross country. Jake is one of the most determined, fastest and upcoming drivers in motorsports you will ever meet. And his goal is to be a future driver in the NASCAR Sprint Cup Series.Jake started his racing career at six years old, living in Ashburnham Massachusetts, and ever since he’s been hooked. Starting in go-karts, he won several races. In 2007, Jake then moved to minicup racing in the Seekonk Youth Racing Association (SYRA) 600 division at Seekonk Speedway. In his first year in minicups Jake did very well with one win and a 2nd place finish at the prestigious DAV Memorial Fall Classic. By the second year, at age 12, he blew the field away repeatedly scoring victories. He won a feature at Seekonk, two at Hudson Speedway, and placed in the top three every race with 15+ competitors. Furthermore, he proudly won the 2008 championship in his second year of racing minicups setting the record for the youngest to win the SYRA 600 Championship, at just 12 years old!
4Jake Spillers Biography Cont. Jake began his third year in Minicup racing for Mercure Motorsports in the SYRA 750 division, against drivers up to 18 years old. He had another outstanding year winning twice at Seekonk and adding two victories at Hudson Speedway. Jake worked hard on his car, determined to win every time. Through suffering a couple wrecks, Jake managed to keep his car running with no “DNF”s throughout the 2009 SYRA 750 season, resulting in winning the championship! It was his second year in a row as a division champ, breaking more Seekonk Speedway records. Jake is not only the youngest and first to win the 600 and 750 championships back to back but also, the youngest to win the SYRA 750 championship.In 2010, Jake had his eyes set on the Legends division. Starting out he competed on both Wednesday and Saturday evenings at the Waterford Speedbowl in Connecticut. After 12 races Jake was 6th in points and currently was in position for rookie of the year. In August, Jake and his family moved to the racing capitol of the country, North Carolina. Here, Jake is racing up and down the east coast at several different tracks, but mainly staying local in NC. Jake Spillers Racing currently has Kyle Beattie Racing managing and setting up our cars. At each event Jake races in front of hundreds to thousands of people, also having television appearances on “SPEED Channel”. As a 14 year old driver, it is our hope that Jake will gain the valuable experience he needs for us to continue to be successful and grow our race team. And as we strive for these things, we need to partner with other businesses to ensure that we have the best chance to win every week.
5Info about Kyle Beattie Racing Beattie Racing, Inc. is well known for its team spirit and family atmosphere. If you ever need to find someone from Beattie Racing, look for our shirts in the pits! Customers are not just customers, but more like family to Kyle. He makes his rounds, sometimes going to four different tracks in a weekend, making sure the drivers are taken care of. KBR has two traveling teams where Kyle or long time crew chief, Neal Cantor, will always be present at the track. Both Kyle and Neal have more than 10 years of race experience.
6Kyle Beattie Racing Cont. Visit for more info on Kyle and KBR Services.At Beattie Racing we are a full service race shop and we are known for our set up and maintenance business. We have a fully stocked parts inventory and carry most Legends parts to the track. We have a full fabrication shop and can handle any of your chassis repair needs, including clips. At KBR we do all of our body work in house. We have a state of the art paint booth and sanding station, as well as years of paint experience to handle all of your paint and body needs. Through the years we have added tire cutting, custom rear ends, front clips, race car transportation and trackside support. We have years of driving experience and multiple championships throughout our staff and we offer on and off track driver training and coaching. We have a touring Legends team and ASA Super Late model team. We also offer complete Summer Shootout programs for Legends. So at KBR, we will better your racing operation. From clips to tires to the complete package...we have you covered.
7Legend CarsWheelbase: 73.00"Overall Width : 60.00"Overall Length: 10' 6"Height: 46"Engine: Yamaha 1250cc (sealed)Horsepower: 122 HPWeight: 1300 lbs. with driverTires: Federal SS595 INEX EditionWheels: Width:7" / Diameter: 13"Suspension: Coil Over With Bilstein ShocksFrame: Full Tubeframe With Integral RollcageHarness: Five-PointLegends Cars have become one of the fastest growing segments of motorsports today. With drivers being classified into four different divisions, Legends Cars is THE racing opportunity that is available to anyone! The Pro Division is for the experienced drivers. The Masters Division features drivers 40 years and older. The Semi-Pro Division is the novice class, featuring the drivers that are new to the sport or have been inactive in other forms of racing for a while. Then there is the Young Lions Division which is designated for the drivers between the ages of 12 and 16. Since the car stays the same from division to division, it is the driver that makes the difference!Visit for more info.
8Benefits of Sponsorship Allow you to get in at the ground level with a talented young driver where you will earn maximum exposure for your brand/companyStrong company presenceSustain your business’ success and growth using one of the fastest growing methods of advertisingWill allow you a one of a kind marketing program that will put you ahead of your competitionGreat starting position for a young or developing company who wish to get their name out to the public fast and effective, using a New Product CampaignGrants you a positive long lasting customer base using your unique sponsorship opportunityRace fans are more likely than any other sports fan to link with their drivers sponsor and have a tendency to only purchase that companies productsBecome part of our team, and racing family, as well as part of our unique rolling billboard, that will give you, your clients, employees and fans a positive and exciting impact in today’s hottest spectator sportCar, driver, and team appearances'National Television, Radio and print exposureCustomer and employee entertainment/incentive programsDiversified marketing efforts in one of the most profitable marketsBrand awareness, sales promotions, and display advertisingSponsorship becomes a long-term investment
9Additional BenefitsJake Spillers Racing has a proven track record of success.Many public address announcements at the Speedway including victory lane interviews and in-race reports on the team.As Jake develops a fan base, this marketable young man will encourage fans to buy from the brands that he proudly represents, generating a loyalty to those companies that support him.You will receive prominent decal placement on our race car, our website, and our trailer, which travels throughout the southeast weekly, passing many other vehicles on heavily traveled roads.Become involved in the sport of auto racing, and gain access to our team’s garage as well as to our pit stall at the Speedway.Arrange for you and/or your employees to come down to the racetrack in support of us as part of your sponsorship.We are happy to make promotional appearances at your place of business so people can see how you are not only active in the local community, but with a young man who strives to be the best that he can on the race track, in the classroom and in his home.The number one reason for you to become involved with our team is because it is inexpensive advertising.Can assure that there is not another opportunity out there that would get you as much exposure for as low a price.
10Media ExposureU.S. Legend Cars major events such as the “Legends Million” will be aired on SPEED Channel.2011 Broadcast Schedule TBASPEED Channel, the nation's fastest growing sports cable network, is the first and only 24-hour cable network devoted exclusively to motor sports and the human fascination for speed. Currently seen in more than 57.1 million U.S. homes and 4.5 million more in Canada, SPEED Channel was acquired by Fox Cable Networks Group in July 2001.Speed Channel also advertises multiple adds for “U.S. Legend Cars”.On the WebPopular racing site, offers interviews, race summaries, videos, and live race broadcasts for “U.S. Legend Cars” racing events.Sponsors will also receive placement on our website,
11Demographics for Auto Racing Male-Female Ratio62% Male38% FemaleResidence Status76% Own Home24% RentMarital Status Education62% Married 9% Some High School23% Single % High School Grad15% Divorced/Widowed 40%College/College GradOccupation Age25% Professional % Under 1827% Technical % 18-2419% Skilled Trade % 25-3412% Un-Skilled Labor % 35-446% Retired/Unemployed % 45-5416% Other % Over 55
12Fan Loyalty To Companies A NASCAR racing marketing partnership has greater potential to influence loyalty and brand among fans than any other.Nearly $2 out of every $10 spent on marketing partnerships in the United States is spent in NASCAR.Strong mix of veterans and up-and-coming new talent.NASCAR is #1 in sport fan brand loyalty .NASCAR fans are 3 times as likely as non fans to try and purchase sponsors’ products and services.
132011 Sponsorship ProposalBy becoming a Sponsor your company will immediately gain national, regional, and local recognition, and the maximum amount of exposure. We have custom tailored a sponsorship opportunity for you and your business.Jake Spillers Racing has 60 races scheduled for the year of 2011.Sponsorship Programs: Sponsorship of Jake Spillers Racing No. 46 driven by Jake Spillers.Full Year: Includes logo placement on Trunk and Hood Investment: $13,500.00Full Year: Includes logo placement on Side Panels/ Fenders. - Investment: $7,500.0010 Races: Includes Associate Decal Investment: $750.00Full Year: Includes Associate Decal Investment: $3,500.00Single Race Weekend: Logo for All areas of Car Investment: $Other Sponsorship deals CAN be negotiated.Sponsorship funding goes towards entry fees, travel, fuel, tires, engines, parts, marketing, etc.
14Sponsorship Logo Placement The first and often most looked at location for your companies logo will appear on the hood.Your logo may be located on multiple side locations. In front of the car number are associate decals.Another location for your company logo is on the Rear of the car. This is the largest position for your company logo.Driver’s firesuit and autograph cardsmay also have you company logo.
15Sponsorship Car Design This is a blank template for a legends car with almost exact measurements. For the final design we would like your input in order to meet your expectations and to allow maximum exposure for your company.
16Contact InformationIf you would like to discuss a more specific sponsorship opportunity or to gain more information about our program, we welcome the opportunity to meet with you. We also encourage you to visit our website atPlease feel free to contact Burt Spillers at , or . We look forward to hearing from you, and getting the chance to work with you in the future.