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OGIO marketing activity April-July 2012. RIDERS OGIO freestyle motocross rider Alexey Kolesnikovs news. (OGIO logo on bike and overall)

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Presentation on theme: "OGIO marketing activity April-July 2012. RIDERS OGIO freestyle motocross rider Alexey Kolesnikovs news. (OGIO logo on bike and overall)"— Presentation transcript:

1 OGIO marketing activity April-July 2012

2 RIDERS

3 OGIO freestyle motocross rider Alexey Kolesnikovs news. (OGIO logo on bike and overall)

4 24.04 – the major action «World of Bus». More than 2000 visitors

5 Reminding the winter season. April trainings

6 Spring training in Italy. April

7 Europe Championship IFMXF. 27.04 Munich. Germany

8 Alexey Kolesnikov on Red Bull X Fighters Jams. 25.05 Baku

9 OGIO stuntrider Marat Kankadze (and PRT-moto band)

10 1st stage STUNT BATTLE RUSSIA 2013 St.Petersburg 14.04 http://www.facebook.com/media/set/?set=a.244 214849058012.1073741827.100004084961474&t ype=1

11 2nd stage STUNT BATTLE RUSSIA 2013 27.04 Krasnodar http://stuntoffice.ru/photo-video/photo2013/2stage-2013

12 3d stage STUNT BATTLE RUSSIA 2013 11.05 Kazan http://stuntoffice.ru/photo- video/photo2013/3stage-2013

13 New OGIO moto cross Rider Alexandr Ivanutin

14 New OGIO rider Alexandr Ivanutin (motocross) on the 1 nd Step of Russian motocross Champonship. Maloyaroslavets 11.05

15 Video from the 1 nd Step of Russian motocross Champonship. Maloyaroslavets 11.05 http://www.youtube.com/watch?v=_Et2eG0pZ88

16 Alexandr Ivanutin on the Motocross competition. Shahovskaya. 09.06

17 Alexandr Ivanutin on Honda Off Road Day 22.06 http://www.youtube.com/watch?v=zQ6Jw l2-uRk

18 Alexandr Ivanutin on the 2 nd Step of Russian motocross Champonship Borisoglebsk 28-30.06

19 OGIO for ALM- Rally team. Special collection for 13-14 season.

20 MASS MEDIA

21 OGIO on TV 400 OGIO adv.videos 15.05-14.06 The coverage of more than 15 mln people Budget: 600.000 rub The audience of 6,2 mln The audience of 4,4 mln The audience of 4,7 mln

22 OGIO on TV OGIO adv.videos on 24 TECHNO channel The coverage of 24 mln people 20.05-10.06 Budget: 800.000 rub

23 OGIO on a motocross threw the centre of Moscow. Kremlin. OGIO Flags and banners. http://tv.mk.ru/video/4792-3dtv- pyatyiy-avtomoto-parad- neozhidannyiy-oborot.html More than 5000 views Mk – 3d channel 03.05 Budget: 40.000 rub

24 OGIO in moto trip with famous Russian biker Frol. Overviewed by a major site mk.ru Special presents from OGIO 05.05 Budget: 20.000 rub

25 OGIO review on WECHEROM.RU (a site devoted to life in Moscow, popular events, urban gadgets) http://wecherom.ru/lifestyle-ogio/ 01.04. Budget: 20.000 rub

26 OGIO in MOTOGON-magazine http://w1.motogon.ru/ru/page/juor nal/1514/%E2%84%966-%28-2013- %29- %D0%96%D1%83%D1%80%D0%BD %D0%B0%D0%BB.htm More than 3000 downloads. 01.06 Budget: 30.000 rub

27 OGIO moto collection review on a major site devoted to moto sport and moto culture http://moto.mail.ru/articles/equip/2013/06/04/onot ole_odobryaet_bagazhnye_sistemy_ogio/ http://moto.mail.ru/articles/equip/2013/06/04/onot ole_odobryaet_bagazhnye_sistemy_ogio/ More than 20.000 views Budget: 35.000 rub

28 WEB-banner on moto.mail.ru More than 150.000 views. 01.06-10.06 Budget: 50.000 rub

29 OGIO in moto-magazine. More than 15.000 views http://moto- magazine.ru/tests/ekipirovka/gruz-xxxl- sumki-ogio/ 8.05 Budget: 25.000 rub

30 No Drug Mach review. Moto blog More than 7000 views http://mr- m0t0.livejournal.com/64370.html Budget: 10.000 rub

31 EVENTS

32 OGIO on St Petersburgs birthday. 25.05. Boat show http://www.peterburg.ru/obzor/meropriyatiya-v- den-goroda-i-na-vyhodnyh Budget: 50.000 rub

33 OGIO on motoshow by PRT-moto school. 5000 visitors. Special prizes from OGIO Budget: 60.000 rub

34 PitBike Championship 02.06 More than 100 participants More than 1500 visitors http://pitbikerussia.ru/componen t/content/article/1-2011-07-06- 18-52-27/174-2013-race

35 OGIO on a workout championship. The central sport park in Moscow Luzhniki. More than 5000 visitors. More than 50 athletes. Special presents from OGIO Budget: 80.000 rub

36 OGIO on a workout championship. The central sport park in Moscow Luzhniki. More than 5000 visitors. More than 50 athletes. Special presents from OGIO http://www.youtube.com/watch?feature=pl ayer_embedded&v=zWfcoe5AqjE

37 Honda Off-Road Day (A MAJR ACTION BY Honda moto raceway team) 22.06 More than 60 attendants. More than 500 visitors http://www.honda.co.ru/news/cars/201 3/6/off-road-day/ Budget: 50.000 rub

38 Honda Off-Road Day. 22.06

39 VeloDrive Trek Cup 2013 30.06 St.Petersburg More than 100 attendants More than 5000 visitors Budget: 80.000 rub http://vimeo.com/69435755

40 VeloDrive Trek Cup 2013

41 Extreme Fabric 6-7 july. The major opem air with the number of extreme sport locations. The audience of 10.000 people. http://www.extreme-factory.ru/fest/ Budget: 80.000 rub

42 Extreme Fabric

43 OGIO on Moscow City Games. The major action in the biggest sport space in Russia – Olimpiysky. More than 400.000 visitors. More than 3.000 attendants. 13.07 Moscow

44 OGIO on Moscow City Games

45 OGIO on a major sport action. The «world class» sport club championship. More than 50.000 visitors. More than 1000 attendants. Special prizes from OGIO. The budget of 300.000 rub

46 OGIO Romantic. Photoshot in GorkyPark. Budget of 50.000 rub

47 OGIO on SuperBike World Championship! Budget of 500.000 rub. Special prizes from OGIO

48

49 Spreading over

50


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