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1 MAISA 2008 Summer Conference Global Competitive Assessment Bob Purcell, GM Powertrain Vice President Global Planning, Sales & Strategic Alliances.

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Presentation on theme: "1 MAISA 2008 Summer Conference Global Competitive Assessment Bob Purcell, GM Powertrain Vice President Global Planning, Sales & Strategic Alliances."— Presentation transcript:

1 1 MAISA 2008 Summer Conference Global Competitive Assessment Bob Purcell, GM Powertrain Vice President Global Planning, Sales & Strategic Alliances

2 2 Personal Education Background Philosophy – Learn to think and express logically Fine Arts – Learn to think and express creatively Business – Applied learning for chosen career

3 3 GM Global Powertrain 84 facilities 17 countries 48,700 people 37,000 engines/day 33,000 transmissions/day 24 Engineering Centers 28 Engine Plants 17 Casting & Component Plants 17 Transmission Plants Engineering Centers Engine Plants Casting & Component Plants Transmission Plants Who We Are Today

4 Advanced Propulsion Technology Strategy Improved Vehicle Fuel Economy & Emissions Improved Vehicle Fuel Economy & Emissions Displace Petroleum Displace Petroleum Energy Diversity Hybrid Electric Vehicles (including Plug-In HEV) IC Engine and Transmission Improvements Hydrogen Fuel Cell Petroleum (Conventional & Alternative Sources) Bio Fuels (Ethanol E85, Bio-diesel) Hydrogen Electricity (Conventional & Alternative Sources) Battery Electric Vehicles (E-Flex) Time

5 5 6-Speed Transmission 3.6L Dual Overhead Cam V6: Cadillac CTS Traditional Powertrain Components: - Engine, Transmission, Transfer case

6 6 Hybrid Powertrain Components – Electric Power Delivery Inverter TPIM – Traction Power Inverter Module 12 Volt DCDC Converter APM – Accessory Power Module Electric Machines (Motors) Power Electronics 300V, 1.8 kW-hr NiMH Battery

7 7 Extended Range Electric Vehicle (EREV) 120 volt Electric Motor 4 Cylinder Engine / Generator Lithium-ion Battery Pack: - Stores electricity from the grid Charge ports – recharges battery from household outlet

8 8 Fuel Cell Vehicle Components Fuel Cell Stack - replaces gas engine Fuel Cell Stack - replaces gas engine H2 Storage Battery - Power Electronics - Traction Motor - Power Electronics - Traction Motor

9 Enlightenment: Help make students aware of science, math and technology issues Knowledge: Reinforce this awareness with solid concepts and real-world applications Attitudes: Help students personalize their relationship with the global environment Action: Help students learn how to make a difference GMs Four Principles in Education

10 GM K-12 Education Criteria Enhance science, math, and technology curricula, Excite students about science, math and technology, Develop effective science, math, and technology teachers (teachers professional abilities), Apply technology to improve classroom learning (infrastructure), and Impact GM communities where employees live and work.

11 GM K-12 Education: Partnerships

12 *Fall 2007 data 38,530 students guided by GM mentors since 1997! FIRST alumni are … 88% college bound 66% more likely than avg. to attend college 4 times as likely to pursue a career in engineering FIRST alumni are … 88% college bound 66% more likely than avg. to attend college 4 times as likely to pursue a career in engineering FIRST Impact GM participation (teams/students) Robotics 2/6064/1,920 Lego0/0480/4,800* Total GM2/60544/6,720 teams/students

13 FIRST Robotics 2008 GM Team Accomplishments 7 Regional Wins 8 Regional Finalists 5 Regional Chairmans Award Winners 46 Other FIRST Award Winners 2008 Championship Event Accomplishments Overall Event Champion Championship Runner-up 2 Divisional winners Championship Highest Rookie Seed 2008 GM Team Accomplishments 7 Regional Wins 8 Regional Finalists 5 Regional Chairmans Award Winners 46 Other FIRST Award Winners 2008 Championship Event Accomplishments Overall Event Champion Championship Runner-up 2 Divisional winners Championship Highest Rookie Seed

14 14 The Art of Strategic Thinking – Kenichi Ohmae Analysis – Mechanical Systems Thinking Solution Process of Thought Problem Prototype Rearrangement of Elements

15 15 The Art of Strategic Thinking – Kenichi Ohmae Analysis – Mechanical Systems Thinking Intuition Solution Process of Thought Problem Prototype Local optimization, or seeing the tree not the forest Rearrangement of Elements

16 16 The Art of Strategic Thinking – Kenichi Ohmae Analysis – Mechanical Systems Thinking Synthesis - Strategic Thinking Intuition Solution Process of Thought Problem Prototype Local optimization, or seeing the tree not the forest Transformation or changed configuration Rearrangement of Elements Analysis of essence

17 17 Leadership Triangle Tactics: Single Mission Captain / Lieutenant Deployment

18 18 Leadership Triangle Tactics: Single Mission Captain / Lieutenant Operations: Multiple Missions Colonel / Major Systems Thinking Deployment

19 19 Leadership Triangle Strategy: Vision and Objectives General / Admiral Tactics: Single Mission Captain / Lieutenant Operations: Multiple Missions Colonel / Major Strategic Thinking Systems Thinking Deployment

20 20 What does it take to become an Industry Leader? Clearly Defined Vision and Expectations Fundamental Strategies Capability and Will to Implement

21 21 What is an Industry Leader? LEADER... something or someone that shows the way

22 22 What is an Industry Leader? LEADER... something or someone that shows the way Intellectual Leader – Superior Understanding of: –Customers, Markets and Products –Vision for the Industry and your company

23 23 What is an Industry Leader? LEADER... something or someone that shows the way Intellectual Leader – Superior Understanding of: –Customers, Markets and Products –Vision for the Industry and your company Capability Leader – Superior Ability to: –Develop and Maintain Your Core Competencies –Define Basis of Competition for the Industry

24 24 What is an Industry Leader? LEADER... something or someone that shows the way Intellectual Leader – Superior Understanding of: –Customers, Markets and Products –Vision for the Industry and your company Capability Leader – Superior Ability to: –Develop and Maintain Your Core Competencies –Define Basis of Competition for the Industry Results Leader – Superior Sustained Performance in: –Market Share –Profitability / Cash Flow –Return to Shareholders

25 25 VISION GMs vision is to be the world leader in transportation products and related services.

26 26 Worlds Best Powertrains GM Powertrains MISSION GM Powertrain

27 27 GM Powertrain Business Management Process LEARNINGS Plan Sufficiency Review Plan Execution DECISIONS Plan Development Strategy Development

28 28 GM Powertrain Business Management Process In the long run the only sustainable source of competitive advantage is your organizations ability to learn faster than its competition The Fifth Discipline Fieldbook - Peter Senge 1994 LEARNINGS Plan Sufficiency Review Plan Execution DECISIONS Plan Development Strategy Development

29 29 Assess sufficiency of performance vs. the competition through: –Identifying key metrics … what is most important to the customer –Competitive intelligence … benchmarking industry leaders –Market research and industry trends Identify gaps vs. Best in Class –Today and 5 years out –Prioritize on customer importance Agree on potential solutions –Changes to plan –Changes to programs Plan Sufficiency Review

30 30 Standard Categories Optional Categorie s

31 31 Spider Chart Format Benchmark

32 32 Success is driven by... Plan to Win - a Plan to Win

33 33 Success is driven by... Plan to Win... - a Plan to Win... and Will to Win - the Will to Win


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