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ECONOMIC IMPACT OF SPORTS & ENTERTAINMENT Mayor Maher Maso City of Frisco, Texas Tuesday, May 4 10 a.m. Webinar Hosted by: North Texas Commission.

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Presentation on theme: "ECONOMIC IMPACT OF SPORTS & ENTERTAINMENT Mayor Maher Maso City of Frisco, Texas Tuesday, May 4 10 a.m. Webinar Hosted by: North Texas Commission."— Presentation transcript:

1 ECONOMIC IMPACT OF SPORTS & ENTERTAINMENT Mayor Maher Maso City of Frisco, Texas Tuesday, May 4 10 a.m. Webinar Hosted by: North Texas Commission

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3 DYNAMIC Median Age: 33 82% of population is under 45 Median Household Income: $103,295 54% of resident population have Bachelors Degree Land area approximately 46.2% developed Projected population at build-out: 280,000

4 RENOWNED Top 100 Best Places to Live, Money Magazine 2008 Top 10 Best Places to Relocate 2009, Forbes.com Among fastest growing cities in the United States Frisco Independent School District, fastest growing district in Texas

5 GROWING Frisco Population, Historical and Projected 1987 3,499 1990 6,138 2000 33,714 2010 108,201 April 1, 2010 109,187 2015 200,000 2025 280,000

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7 Property Tax Value History

8 Frisco ISD Growth Projections

9 Fastest enrollment growth 1995 – 2005, in districts with 10 – 20,000 students Frisco 638.0% Dysart Unified (Arizona) 309.2% Olentangy (Ohio) 211.9% Falcon 49 (Colorado) 194.6% McKinney 178.6% Hamilton Southeastern (Indiana) 159.1% Oswego 308 (Illinois) 152.3%

10 FRISCOS YOUTH SPORTS ORGANIZATIONS 11,000 + Team Players *includes some duplications Frisco Amateur Summer Swim Team (FAAST) Frisco Aquatics Frisco Athletic Network (Volleyball) Frisco Baseball/Softball Assoc. (FBSA) Frisco Football League (FFL) Frisco Lacrosse Association Frisco Soccer Association (FSA) Miracle League of Frisco FRISCO ATHLETIC CENTER 18,500 members Account for more than 1 million visits since opening in Fall 2007

11 …BUILD IT AND THEY WILL COME. Sports complex near Stonebriar Centre Mall Est. $300 million public-private project Minor League Ballpark, Ice Arena, Gymnastics Center, Hotel & Convention Center, plus residential, retail and office space Two million visitors each year, estimated Est. $1.5 billion dollar economic impact over 10 years, at buildout, 2002 FEDC impact study

12 COLLABORATIVE Project Private $Public $Total $ Superdrome $ 2.0 $ 2.2$ 4.2 Dr Pepper Ballpark $ 6.0 $ 22.0$ 28.0 Dr Pepper Arena $ 7.0$ 20. 0$ 27.0 Embassy Suites Hotel $ 40.0$ 0$ 40.0 Frisco Conference Center$ 13.0$ 15.0 $ 28.0 Pizza Hut Park $ 55.0$ 55.0$ 110.0 Fieldhouse USA $ 5.5$ 12.5$ 18.0 Arena Expansion$ 6.0$ 30.0$ 36.0 TOTAL INVESTMENTS*$ 134.5$ 156.7$ 291.2 *in MILLIONS

13 DR PEPPER BALLPARK Opened April 2003 $28 million total, public-private investment Includes $22 million in public dollars; $6 in private dollars Home of Frisco RoughRiders AA affiliate, Texas Rangers Seats 10,000 + lawn seating Features playground, pool Named 2003 Best New Ballpark by Baseballparks.com Among Top Ten Minor League Ballparks, 2004 & 2005, by MinorLeagueNews.com

14 DR PEPPER ARENA Opened August 2003 $63 million total public-private initial investment (initial project and 2009 expansion) $50 million total public dollars (includes $30 million expansion) $13 million in private dollars ($6 million expansion) Two NHL-size sheets of ice Arena seating for 5 – 7000 spectators Two parking garages

15 DR PEPPER ARENA COOL TEAMS Home of Dallas Stars Training Facility and Headquarters Home of Texas Tornado, North American Hockey League Future home of NBA D-League, Texas Legends

16 DR PEPPER ARENA COOLER ENTERTAINMENT Cirque Du Soleil, Alegria Harlem Globe Trotters Bill Cosby Yo Gabba Gabba Basketball (Global Games, Mavs vs. Team USA, 2004; Chinese National Team)

17 PIZZA HUT PARK STATS Opened in 2005 $110 million, public- private investment Home of FC Dallas State-of-the-art, multi purpose stadium Seats 21,193 in bowl

18 PIZZA HUT PARK EVENTS MLS Cups, 2005 & 2006 NCAA Mens College Cup, 2008 International Soccer Events Texas High School Football Playoff Games Major Concerts: Ozzfest, Edgefest, Jimmy Buffett, Kenny Chesney, George Strait

19 PIZZA HUT PARK: SOUNDS OF SUCCESS 2009 Jimmy Buffett Concert 23,880 Tickets sold Attendees from 4 countries, 46 states 70.4% from Texas 23.8% sold to people from Frisco, Dallas, Fort Worth, McKinney and Plano

20 PIZZA HUT PARK: SOUNDS OF SUCCESS 2009 Kenny Chesney Concert 19,289 Tickets sold Attendees from 4 countries, 43 states 88.6% from Texas 26.5% sold to people from Frisco, Dallas, Fort Worth, McKinney and Plano

21 Frisco Convention & Visitors Bureau: Sampling of Sports Bookings, 2009 2009 Kurt Thomas Invitational 2009 Winter Games of Texas 2009 WOGA Classic Invitational 2009 USA Hockey National Championships Luis Yanez Boxing Event Rugby Football Club Match 2009 USYS Southern Regional Championships (soccer) Coast 2 Coast (basketball) 2009 Western Regional Silver Stick Tournament (Junior Hockey)

22 2009 ECONOMIC IMPACT OF CVB SAMPLING 19 SportsGroups 33,977 Total attendance 8,183 Hotel rooms booked $5.1 million dollars, projected economic impact

23 FIELDHOUSE USA Home of Athletes Performance Institute (API) 2010 BOOKINGS TO DATE New Year Classic (basketball) Cotton Bowl Wrestling Tournament Greek Orthodox National Basketball Tournament AAU Super Qualifier (basketball) ARC Ultimate Nationals (2 day basketball tournament) Skyline Qualifier (volleyball) Primetime Basketball (2 day tournament) Premiere College Coaches Basketball Qualifier

24 FIELDHOUSE USA: 2010 Economic Impact * 10 Tournaments 2,014 Teams 12,040 Athletes 53,080 Attendance $3.8 Million* *to date; estimated

25 NCAA DIVISION I FOOTBALL CHAMPIONSHIP TO TOUCHDOWN AT PIZZA HUT PARK NCAA awards Frisco 3 year contract in February 2009 Games to be played 2011, 2012 & 2013 January 7, 2011 first of three championships to be played in Frisco FRISCOS PLAYBOOK TO GET THE GAME Initiated online ticket pledge in January Pledges estimated at more than 8,000 tickets 108 Texas cities and 20 states represented by pledges* NCAA estimates economic impact of $1 million ea. year *to date

26 QUESTIONS? Mayor Maher Maso City of Frisco, Texas Mmaso@friscotexas.gov 972-292-5050 friscotexas.gov visitfrisco.com friscoedc.com Mmaso@friscotexas.gov


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