Presentation on theme: "Darren Malkin Events Manager"— Presentation transcript:
1 Darren Malkin Events Manager VIP Hospitality DayDarren MalkinEvents Manager
2 Autódromo Internacional Algarve Opened October 2008100,000 capacityMajor Racing Weekends2009 Rock One with James MorrisonInternational DJ Fatboy SlimAlgarve Historic Festival
3 Autódromo Internacional Algarve 2010 Repeat of 2009 plus new eventsWorld Touring Car ChampionshipGerman Touring Car Championship (DTM)2010 Top Gear filming new DVDAston Martin car launchMclaren AutomotiveInternational brand launching Jan 2010.
4 FIA & FIM Approval Max Mosley – FIA President at the track F1 teams tested at the track in 2009Virgin Racing F1 team are due to test at the track in December 2009Will F1 come back to Portugal?
5 Facilities & Future Plans A five-star Radisson SAS hotel 194 rooms and 160 apartments.Sports complexKarting track & 4X4 trackTechnology parkThe complex occupies an area of nearly 300 hectares, including a racing track offering 64 variations, the longest being 4,692 metres for Formula One competitions
6 2009 Visitors Michael Schumacher with Paulo Pinheiro Flavio Briatore with Fernando Alonso
11 Hospitality MarketThe corporate hospitality market in the UK alone is expected to reach £1.205 billion by 2014, which represents a cumulative increase of 24% compared with 2009.Corporate hospitality has become a key part of moral boosting and marketing, and it is expected it will continue to do so for the foreseeable future.
12 TrendsIn a recent survey of companies one-third of respondents (34%) said that they had increased their spending in the last year, while almost half (44%) felt that corporate hospitality was now an essential part of doing business.Chris Morris, sales and marketing director at All Leisure says that the main driver is that customer expectations are rising. Not content with offering their guests a few drinks, some prawn sandwiches and a complimentary ticket, his clients now expect "a total experience".His point is echoed by Simon Gillespie, sales and marketing director at Sportsworld, Gillespie says that in the 1980s, corporate hospitality was "purely a reward and a jolly", whereas now most buyers link it to direct business objectives. "And you can't keep rolling out the same product and expect prices to go up," he adds. “Corporate hospitality is much more a part of the mix now."