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Kai Ostermann Regional Director Continental Europe Germany, Austria, Switzerland Italy, France, Netherlands.

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Presentation on theme: "Kai Ostermann Regional Director Continental Europe Germany, Austria, Switzerland Italy, France, Netherlands."— Presentation transcript:

1 Kai Ostermann Regional Director Continental Europe Germany, Austria, Switzerland Italy, France, Netherlands

2 DONT MISS The Soccer World Championship in Germany (9 June – 9 July 2006) while at ATE 2006 in Adelaide The Soccer World Championship in Germany (9 June – 9 July 2006) while at ATE 2006 in Adelaide and make sure you have the latest news on the soccer world championship and make sure you have the latest news on the soccer world championship

3 Your European Champions and their winning goals

4 WHAT IS TQS STRATEGY IN EUROPE Continue to work in partnership with TA and the STOs under the Destination Australia Partnership (DAP). Continue to work in partnership with TA and the STOs under the Destination Australia Partnership (DAP). Increase focus on consumer press, publicity and promotion activities. Increase focus on consumer press, publicity and promotion activities. Maintain excellent relationships with travel industry partners. Maintain excellent relationships with travel industry partners. Stronger focus on Germany as core (tier 1) market with basic support for Switzerland, Italy, France, Austria and the Netherlands (tier 3) markets. Stronger focus on Germany as core (tier 1) market with basic support for Switzerland, Italy, France, Austria and the Netherlands (tier 3) markets.

5 CHALLENGES The rise in value of the Australian dollar plus the increase in fuel surcharge will impact on the air component of travel to Australia. The rise in value of the Australian dollar plus the increase in fuel surcharge will impact on the air component of travel to Australia.

6 HOT TIPS - GERMANY Increase in dynamic packaging (a customer-driven mix of packages, individual products and self-organised components). Increase in dynamic packaging (a customer-driven mix of packages, individual products and self-organised components). New Job Appointments: New Job Appointments: Thomas Graune, new Product Studiosus Reisen. Thomas Graune, new Product Studiosus Reisen. Birgit Mussgnug, new Product Canusa Touristik. Birgit Mussgnug, new Product Canusa Touristik. Michaela Krauss, new Frankfurt Office Manager at Cruising Reisen (previously APF). Michaela Krauss, new Frankfurt Office Manager at Cruising Reisen (previously APF). Work & Travel Company Australia is now managed by Matthias Ohm, former owner of STEP IN, who relocated to Australia. Work & Travel Company Australia is now managed by Matthias Ohm, former owner of STEP IN, who relocated to Australia. Australia Tours set up a luxury segment Australia in Style to target the high-yield market (www.australien-in-style.de). Australia Tours set up a luxury segment Australia in Style to target the high-yield market (www.australien-in-style.de).

7 HOT TIPS - SWITZERLAND Michael Mettler (Sen Product Manager of Oceania) will change within the Knecht Reisen Group to Baumeler (hiking specialist operator). Christoph Baerlocher will take over from Michael Mettler. Clare Walker was appointed new Managing Director at Ozeania Reisen replacing Bruno Böckli who sold his company shares.

8 HOT TIPS - ITALY honeymoon market 70% of total bookings to Australia target the honeymoon market. New Job Appointments: New Job Appointments: Loretta De Stefani, new Italian market Tourism Australia. Nick Constantini will support on project base only. Tiziana della Sera, new Sales & Marketing Manager at Royal Brunei in Rome.

9 HOT TIPS – FRANCE Asia Voyages is reporting increased package sales by 98% compared to the previous year. Asia Voyages is reporting increased package sales by 98% compared to the previous year. New Job Appointments: New Job Appointments: Alexandre Gavalda, new Product Kuoni Travel France Alexandre Gavalda, new Product Kuoni Travel France Rodolphe Brauner, Tourism Australia Paris, will leave in March Successor yet to be announced Rodolphe Brauner, Tourism Australia Paris, will leave in March Successor yet to be announced

10 HOT TIPS – NETHERLANDS Airtrade has ceased trading under the names of Australia Express and Indigo Tours. A new brand, AustralieXperts has been launched recently. Kuoni Netherlands was awarded Best Organisation for Travel to Down Under in 2005 by the Dutch trade. New Job Appointment: Ilonka Hagenstein (previously Travel Trend), new Product Manager at De Jong Intra.

11 WHATS HOT … 2005 / 2006 Accomplishments 188 Market Development Calls (ytd) 188 Market Development Calls (ytd) 52 Training Seminars / Workhops (ytd) 52 Training Seminars / Workhops (ytd) 19 Coop Campaigns (ytd) 19 Coop Campaigns (ytd) 20 Consumer Travel Shows (ytd) 20 Consumer Travel Shows (ytd) 15 Trade Famils (ytd) 15 Trade Famils (ytd) 21 Media Famils (ytd) 21 Media Famils (ytd) 1,757 Queensland Specialists (ytd) - FTI, DERTOUR, Meiers Weltreisen, Hotelplan, Viaggidea, Asia Voyage 1,757 Queensland Specialists (ytd) - FTI, DERTOUR, Meiers Weltreisen, Hotelplan, Viaggidea, Asia Voyage Quarterly E-News (QLD/Europe industry) Quarterly E-News (QLD/Europe industry)

12 WHERE ARE WE HEADING – CONSUMER COOP MARKETING Significant consumer motivation via non-tourism cross promotions Significant consumer motivation via non-tourism cross promotions Foster´s Beer, Boomerang Reisen – Germany Foster´s Beer, Boomerang Reisen – Germany June 05 - June 06; sub-partners TA & QF June 05 - June 06; sub-partners TA & QF Nationwide point of sales displays at retail stores Nationwide point of sales displays at retail stores Distribution of 1.2 million booklets, flyers, scratch cards, etc in bars, pubs and restaurants to participate in online promotion Distribution of 1.2 million booklets, flyers, scratch cards, etc in bars, pubs and restaurants to participate in online promotion Online booking tool: and Online booking tool: and

13 Examples of Campaign Successes

14 WHERE ARE WE HEADING – TRADE RELATIONSHIPS Strong Support of Tour Operator Sales Initiatives Strong Support of Tour Operator Sales Initiatives DERTOUR – Germany DERTOUR – Germany March - April 06; sub-partners QF/AO, TTNQ, QR March - April 06; sub-partners QF/AO, TTNQ, QR Tactical Radio Spots Tactical Radio Spots Tactical Bill-Board Placements Tactical Bill-Board Placements Poster distribution to 10,000 DER travel agencies Poster distribution to 10,000 DER travel agencies Tactical Flyer distribution to 30,000 DER clients Tactical Flyer distribution to 30,000 DER clients Website Advertising Website Advertising E-Newsletter Communications E-Newsletter Communications Public Relations Public Relations Dedicated DER Travel Agents famil Dedicated DER Travel Agents famil

15 Examples of Campaign Successes

16 WHERE ARE WE HEADING – TRADE RELATIONSHIPS Strong Support of Tour Operator Sales Initiatives Strong Support of Tour Operator Sales Initiatives Kuoni Gastaldi - Italy Kuoni Gastaldi - Italy QF & TW January - September 2006, sub-partners QF & TW Advertorial in Il Matrimonio perfetto (leading honeymoon magazine, circ. 65,000) Newsletter distribution to 35,000 Kuoni clients Multi-fax-messages to 5,500 travel agencies Tactical Flyer distribution at honeymoon fairs Public Relations

17 Examples of Campaign Successes

18 Il Matrimonio perfetto Examples of Campaign Successes

19 WHERE ARE WE HEADING – MEDIA AND PR Increased brand and public awareness through prominent press + publicity Increased brand and public awareness through prominent press + publicity Escorted group and individual press visits Escorted group and individual press visits 11 pan-European journalists attending annual Queensland on Stage mega famil event 21 individual journalists (QLD dedicated, VJP) Online media, travel magazines, newspapers, general and special interest magazines, trade press, radio and TV networks

20 Examples of Campaign Successes

21 WHERE ARE WE HEADING – MEDIA & PR Increased brand and public awareness through media and public relations Increased brand and public awareness through media and public relations Planet Radio WHV Promotion Germany Planet Radio WHV Promotion Germany January-September 2006; sub-partners TA & QF January-September 2006; sub-partners TA & QF Radio network with 900,000 listeners daily Radio network with 900,000 listeners daily On-Air coverage On-Air coverage 100 general Australia radio spots (2min) 100 general Australia radio spots (2min) 50 Queensland specific radio spots (2min) 50 Queensland specific radio spots (2min) Featured on and new backpacker website Featured on and new backpacker websitewww.planetradio.de Raffle of 3 working holiday visa jobs to Queensland (Australian Tall Ships, Gilligans Backpacker Hostel, Undara Experience) Raffle of 3 working holiday visa jobs to Queensland (Australian Tall Ships, Gilligans Backpacker Hostel, Undara Experience)

22 Examples of Campaign Successes

23 WHERE ARE WE HEADING – E-MARKETING Preview Strengthen Online Presence Strengthen Online Presence Down Under Reporters, Germany Down Under Reporters, Germany September 06 -May 07; sub-partners: WA, FTI September 06 -May 07; sub-partners: WA, FTI Virtual visit of Queensland with integrated edutaining tasks and games, incl. prize raffle Virtual visit of Queensland with integrated edutaining tasks and games, incl. prize raffle Online game is promoted by cross promotion partners (tbd), the online travelchannel, print media, web banners, direct mailings, and travel agency networks Online game is promoted by cross promotion partners (tbd), the online travelchannel, print media, web banners, direct mailings, and travel agency networks

24 OPPORTUNITIES FOR YOU TO JOIN US NEXT FISCAL YEAR...

25 December 2006 QUEENSLAND ON STAGE

26 April 2007 QUEENSLAND ON TOUR

27 And throughout the year: Europe: Public Relations Public Relations Wholesaler Famils Wholesaler Famils Agents Training Agents Training Consumer Shows Consumer Shows Youth/Honeymoon DAP Campaigns Youth/Honeymoon DAP Campaigns (tbc) Aussie Specialist Online Program Aussie Specialist Online Program ATE Brisbane 2007 ATE Brisbane 2007Germany Cross Marketing Campaign (DAP - the big idea) Cross Marketing Campaign (DAP - the big idea) E-Marketing (Down Under Reporters) E-Marketing (Down Under Reporters) Wholesaler Coops/AO/SQ Wholesaler Coops/AO/SQGermany/Switzerland Discover Australia ASP Mega Famil Discover Australia ASP Mega FamilGermany/Switzerland/Austria Best of Travel Group QLD Collateral Best of Travel Group QLD Collateral Russia Roadshow Roadshow

28 Thank you / Any ???


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