SPONSOR PARTNER DISCUSSION DOCUMENT INDY LIGHTS SERIES, 2012 SEASON
EXECUTIVE SUMMARY 22 year old Welsh racing driver Alexander Jones is looking to continue and develop his racing career in the USA in the Indy Lights Series, the Championship that supports the IndyCar Series. The IndyCar Series is now the top level open wheel series in the USA racing on ovals, street circuits and road courses. The calendar also includes the most famous race in motorsport, the Indianapolis 500 with race day attendance of around 400,000 spectators, guests and VIPs. Sponsorship support is essential for all young race drivers and Alex is already proving his ability as a professional racing driver. His image and profile is fast becoming recognizable throughout the professional motorsport industry. He is a natural ambassador for commercial products in Europe and on the International stage.
ALEXANDER JONES 22 years old Successful Presentable Articulate Good looking TV friendly Media cool Dedicated Able to communicate at all levels Confident Professional racing driver Ambassador figure Race Winner Role model athlete
ALEXANDER JONES | SPORTING CV 2010 Formula 3 test and development driver 2009 British Formula Ford Championship 25 rounds – 1 podium; 1 pole position; 18 top 8 qualifiers Trinity Mirror Group Sporting CHAMPION 2009 2008 British Formula Ford Championship 3rd Overall with 6 Scholarship wins; 9 fastest laps; 13 pole positions 2007 British Formula Ford Championship 2 wins from the 2 maiden race meetings TKM Extreme British Super 1 Championship Selected to race for Wales in the Inter-nations Karting Championship 2006 TKM British Open CHAMPION Anglesey Young Sports Person of the Year 2006 GYG Grand Prix CHAMPION Gold Cup at Three Sisters, Wigan June 2006 – 3rd Set a new lap record 2005 MBKC Glan y Gors Club CHAMPION (contested over 10 rounds) 2004 First season of racing 2nd in second race Achieved 4 podiums from 8 races Winning several heats & four awards
ALEXANDER JONES | WELSH SPORTS COUNCIL Alex has valuable backing from Elite Cymru, a programme run by the Sports Council for Wales, aimed at providing elite and potentially elite sports competitors with a wide range of support to assist them to fully achieve their potential. It is an achievement in itself to be included as a member of the scheme and Alex is naturally proud to be included. He is also one of the first motorsport competitors to be taken on by Elite Cymru.
INDY LIGHTS SERIES The Indy Lights Series is one of two racing series sanctioned by the IndyCar Series. The Indy Lights Series serves as a stepping stone for young drivers to develop in open-wheel racing with aspirations of competing in the IndyCar Series, the premier open-wheel racing series in the United States. The Indy Lights Series in 2012 is in its 26 th season of competition and the 11 th season sanctioned by the IndyCar Series. The 2012 Indy Lights Series schedule will consist of 12 races, including racing at the Indianapolis Motor Speedway. The schedule comprises six races on ovals, five races on a temporary street circuit and one race on permanent road courses. Twelve events will be held in conjunction with IndyCar Series races. All oval races are 100-mile sprints with no scheduled pit stops. The Indy Lights Series visits a variety of tracks throughout the United States. Indy Lights Series cars are open-wheel, open-cockpit, single-seat vehicles powered by normally aspirated, 3.5-liter V8 engines and the cars travel at speeds in excess of 190 mph on super speedways.
INDY LIGHTS SERIES KEY ATTRIBUTES 12 races consisting of ovals, temporary street circuits and permanent road courses 8 month duration 12 rounds in major market regions Global sport – Worldwide coverage Cost-effective turn-key hospitality for sponsors and their guests Dedicated audiences $4 million in prize money
INDYCAR SERIES The IndyCar Series was formed in 1997 by Indianapolis Speedway owner Tony George in an effort to create an American, oval-track, cost-effective open wheel series. Since that time, the IndyCar Series has grown in to a highly competitive racing series with a substantial fan base. The league was founded on the principals of controlling the costs for the teams, sponsors and fans, providing opportunities for open-wheel oval track drivers and teams and creating a formula for a level paying field. The IRL will run 16 events in the United States in 2012 including the Indianapolis 500. The Indy 500 hosts over 400,000 spectators and remains one of Americas largest sporting events.
INDYCAR | LEADING PARTNERS Official Motor Oil & Filter Official Travel Gear Official Timepiece Official Environmental Service Company Exclusive Satellite Radio Partner of the IZOD IndyCar Series Promotional Partner Official Logistics Partner Official Soft Drink Promotional Partner Official Tire Official Bourbon Official Apparel Energy & Trade Partner Official Trailer Official Engine Official Air Filter of the IndyCar® Series Communications Partner Official Travel Partner
MEDIA COVERAGE TV DISTRIBUTION IndyCar coverage on VERSUS PRESS COVERAGE Mainstream Regional and National print media International and Domestic Specialist Magazines and Press Official website www.indycar.com/roadtoindy features video highlights, daily news and editorials, full race coverage, team bios, message boards, photos, videos, driver interviews, chat sessions, up-to-date points standings, competitions, live timing and scoring Multiple motorsport news and forum Websites Merchandise Vendors deliver trackside, internet and catalogue exposure IndyCar community Partners independent media, promotion and PR activities International Online audience IndyCar web presence through social websites such as facebook, twitter, YouTube etc
DEMOGRAPHICS IndyCar Demo% US Average% Avid IndyCar fan Men4870 Women5230 GENDER IndyCar Demo% US Average% US Avid IndyCar fan 18-241311 25-341816 35-442122 45-541920 55+2931 AGE IndyCar Demo% US Average% US Avid IndyCar Fan 8 th Grade or less43 Some High School77 High School3539 Some College2830 College Grad +2621 EDUCATION INCOME
ATTENDANCE | GROWTH 2002-2010 | AVERAGE PER EVENT
LEVELS OF SPONSOR PARTNER ASSOCIATION TEAM TITLE SPONSOR The team title sponsor partner is the only partner that has full naming rights and has the majority branding on the car, the driver and the team. MAJOR SPONSOR PARTNER Major partners have on-car branding, however, there maybe more than one major partner. Each major partner is given extensive on-car branding but limited driver and team branding. ASSOCIATE SPONSOR PARTNER Associate sponsor partners have limited on-car sponsor branding and there maybe more than one associate partner involved with the team. PERSONAL SPONSOR PARTNER Personal sponsor partners have branding space on the drivers helmet and overalls and form a personal association with the driver.
HOW IT WORKS | ATHLETE ASSOCIATION BRANDING ELEMENTS Driver / Car in Company colours Flexibility by market region of brand promoted PROMOTION ELEMENTS Dedicated showcar for merchandising promotion programme(s) Personal athlete appearances (customers) Personal athlete appearances (educational) e.g. schools, sport centres Merchandise for premium awards HOSPITALITY ELEMENTS VIP hospitality at Indy Lights events Use of guest passes per race/events Invitation for customers to team car sponsor launch PUBLIC RELATIONS ELEMENTS Official association with athlete Alex Jones Rights-free image use (for 'point of sale', print campaign, special packaging, etc.) Rights-free video use (for promotional TV spots, etc.) No additional endorsement fee for athlete image rights (in print, moving pictures) TV documentary features
BUILDING BRANDS Alex Jones and the Indy Lights communicate positive attributes sought by multinational brands Indy Lights adds impact to brand publicity, advertising and collateral efforts by: Placing your brand at the centre of the action Reaching your target audiences at their most receptive Creating a direct endorsement of your products or services Differentiating your brand from competitors Vary team and driver presentation to target key markets and product launches Leverage appeal of Indy Lights and Alex Jones to create new media opportunities Exploit driver website
SPONSOR BENEFITS Personal driver appearances Access to IndyCar / Indy Lights Paddock Access to grandstands Meet and greet with team / driver VIP driver days VIP hospitality Branding on car, driver, team Press release and media branding Team and driver website branding and links Pit communications branding Team VIP hospitality branding Team apparel replica merchandise Showcar availability Merchandise for premium awards Non-race events – test days / factory visits Invitation for customers to team car / sponsor launch Official association with Alex Jones B2B and B2C Opportunities with key Team and Championship partners Cross promotional opportunities with co-sponsors Rights-free image use (for 'point of sale', print campaign, special packaging, etc.) Rights-free video use (for promotional TV spots, etc.) No additional endorsement fee for athlete image rights (in print, moving pictures) Sponsorship development / activation assistance Business development platform
SUMMARY As a driver Alex has shown the competitiveness and ability needed to compete at the highest level in motorsport. Forming an association with Alex Jones you will have and enjoy the synergy with a dedicated race winning driver who will offer brand signalling that is second to none. Association with up and coming Welsh racing driver Alexander Jones Indy Lights | Provides platform for global coverage of your product VIP Hospitality at Indy Lights events Branding on-car on-driver Positive Communication