Presentation on theme: "Grand Touring. Partnership Proposal Nathan Freke – Ginetta G50 Cup."— Presentation transcript:
Grand Touring. Partnership Proposal Nathan Freke – Ginetta G50 Cup
The History 25 year old professional British Racing Driver Nathan Freke is continuing to develop his racing career in the UK and Europe. In 2006 Nathan won the prestigious British Formula Ford Championship and was a British Racing Drivers Club - McLaren - Autosport Young Driver of the Year Award finalist. By winning the Formula Ford Championship Nathan followed in the footsteps of David Coulthard and Jenson Button, drivers such as Nigel Mansell, James Hunt, Damon Hill, Michael Schumacher and Ayrton Senna also raced in the Series. Sponsorship funding is a necessity for all drivers to develop their careers and Nathan is no exception, he needs a sponsor partner to maximise the opportunities as he looks to build on his championship winning racing experience in the 2009 season. This presentation outlines the unique opportunity of supporting the proven championship winning talent of Nathan Freke with a sponsor partner proposal. Nathan has proved his ability as a successful professional racing driver. His image and profile are recognisable throughout the professional motorsport industry and he is a natural ambassador for commercial products in the UK, Europe, and on the International stage.
25 years old Presentable, articulate Media experienced Dedicated Able to communicate at all levels Confident Professional Racing Driver Rising British Sporting Hero Role model athlete CHAMPION The Driver - Nathan Freke
Personal sponsors: Nathan Freke – The Racing CV Age 25 Height 6ft 2ins Home Kidderminster (GB) Occupation Professional Racing Driver and Race Instructor 2008 - Indy Lights USA, Nurburgring 24 Hour Race, Danish Formula Ford. 2007 - ChampCar Atlantic Testing, F3 Testing, Porsche Carrera Cup Racing, Works Van Dieman Test Driver, TVR Sagaris Racing. 2006 - British Formula Ford Champion British Racing Drivers Club - Autosport - McLaren - Young Driver of the Year Finalist 2005 - 2 nd Castle Combe Carnival FF1600 3 rd Walter Hayes Trophy Silverstone FF1600 Winner of Autosport Charity Kart race partnering US ChampCar winning AJ Almendinger. 3rd in 125 Kart British Open Championship. Kart Driver of the Year 2005 - voted for by Karting officials, clubs and pundits. 2004 - European Championship Race Winner - Donington, GB. The only British Driver to win an FIA Kart event in 2004 3rd European 250cc Superkart Championship 2003 - Double 125cc British Superkart Champion Class and Race Winner Walter Hayes Trophy Formula Ford – Silverstone, GB 2002 - British 125cc Superkart Grand Prix Winner Vice British 125cc Short Circuit Kart Champion 3rd in two British 125cc Superkart Championships 2001 - British Open 125cc Superkart Champion - Youngest Ever Superkart Champion! Pre 2001 - Multiple club Champion, and Nationally seeded competitor
The Races Following their success in 2008 with the newly launched G50 Cup, Ginetta have moved their series to the UKs top motorsports package, TOCA with the British Touring Cars, Porsche Carrera Cup, and the Renault Clio Cup providing the absolute best in motorsport action. Excellent technical support, race centre hospitality, championship management, TV coverage and media services will underpin the Ginetta G50 Cup. The Ginetta G50 Cup is widely regarded as one of the closest one-make racing series, where the skill of the driver is paramount. As part of the British Touring Car Championship programme, the G50s will take their concept to the most important race meetings on the British calendar. At each of the events in the season, the Ginetta G50 Cup GB features two or three races. The calendar includes all the major UK circuits, including Silverstone, Brands Hatch and Donington Park and will comprise a total of 20 Championship races.
2009 Ginetta G50 Cup /British Touring Car Calendar DateCircuit 4/5 AprilBrands Hatch (Indy) 25/26 AprilThruxton 16/17 MayDonington Park 30/31 MayOulton Park 13/14 JunCroft 1/2 AugSnetterton 15/16 AugKnockhill 29/30 AugSilverstone (National) 19/20 SepRockingham 3/4 OctBrands Hatch (GP)
The Series - Ginetta G50 Cup Ginettas G50 sports car is a cost-effective, versatile introduction to real GT racing and a thrill to drive. The one-make Ginetta G50 Championship offers incredible GT racing but with modest updates, the car may race in multi-marque series. The G50 was designed in-house by a team of experts with a vast array of motorsport experience between them. Named the G50, it was released in 2008 to mark the fiftieth anniversary of Ginetta. Its inspiration is based upon traditional racing car methods but packaged in a new way. The engineering is simple, the weight distribution has been carefully calculated and everybody who has driven one has emerged from the cockpit smiling! The G50 and its one-make GT Championship are aimed at bridging the gap between single-make sports car racing such as the current Ginetta G20 Championship and GT cars like the GT4 Championship, GT3 and beyond. Furthermore, available updates allow for competition in higher-level series such as British GT, Britcar, Spanish GT and Belcar with simple modifications to comply with regulations. Reliability was tested to the maximum with two finishes at a Silverstone 24-hour event in 2008 just nine months after production began! High power, light-weight, slick tyres and a strong chassis tested beyond GT2 minimum standards are the ideal formula for cost effective real GT racing.
Specification Seating Capacity:2 (only one seat regularly used) Engine Type: V6 3.5 Litre Horsepower: 300hp Gearbox: a box with 6 gears in it! Layout: FrontMid-engine, Rear-wheel drive Purpose: Winning Options: Failure isnt one of them!
The Partnership Benefits Few sports come close to providing the marketing and brand awareness benefits of International motor racing, combine this with a powerful marketing, promotions and sales support package that is available with Nathan Freke and the return on investment is tangible. Corporate entertainment, marketing and sales support, support for business networking events ensure partners benefit from their investment. This program is entirely tailored to your requirements but a guide is outlined below… Extensive advertising space on the race car, transporter and team livery Usage of team branding and team/driver personal appearances Television & Press Coverage plus at-track Branding and Merchandise promotions Support for Corporate Communications and Marketing services to ensure the partners and sponsors achieve the maximum leverage and exploitation of their involvement World Class Hospitality The dedicated hospitality is right among the cars and forms the hub of the team - where team members, guests and sponsors are encouraged to mix, adding to the atmosphere and the team spirit. Bespoke packages are available for every sponsor but the following is included in the standard guest hospitality package… Entrance ticket, merchandise, race programme Buffet breakfast, lunch and afternoon tea Guided tours and briefing by team member Post race Driver access, photos, autographs and interviews for guests Exclusive access to pits
The Media Data Up to 200,000 race fans are expected to see the action first hand in 2008, while an extensive TV package will take the Ginetta G50 Cup to millions of armchair enthusiasts. Ginetta Cars have committed to provide the necessary funding to continue the quality TV coverage through 2009 and 2010. The TOCA meetings are the highest profile motorsport events outside of the British F1 Grand Prix, with attendance counted in the 10s of thousands. Full press coverage in the major motorsport press and TV channels. Dedicated web presence for both the race series and the driver, with links onto the major motorsport websites.
Team Title Sponsor Partner The team title sponsor partner is the only partner that has full naming rights and has the majority branding on the car, the driver and the team. Major Sponsor Partner Major partners have on-car branding, however, there maybe more than one major partner. Each major partner is given extensive on-car branding but limited driver and team branding. Associate Sponsor Partner Associate sponsor partners have limited on-car sponsor branding and there maybe more than one associate partner involved with the team. Official Sponsor Partner Official sponsor partner denotes official supplier status with limited on-car branding Personal Sponsor Partner Personal sponsor partners have branding space on the drivers helmet and overalls and form a personal association with the driver. Levels of Sponsor Partner Association
Branding elements Driver / Car in Company colours Flexibility by market region of brand promoted Promotion elements Dedicated showcar for merchandising promotion programme(s) Personal athlete appearances (customers) Personal athlete appearances (educational) e.g. schools, sport centres Merchandise for premium awards So How Does It Work – Athlete Association
Hospitality elements VIP hospitality at British Touring Car events Use of guest passes per race/event Invitation for customers to team car sponsor launch Public relations elements Official association with athlete Nathan Freke Rights-free image use (for 'point of sale', print campaign, special packaging, etc.) Rights-free video use (for promotional TV spots, etc.) No additional endorsement fee for athlete image rights (in print, moving pictures) So How Does It Work – Athlete Association (continued)
Racing is life. Anything before or after is just waiting. Steve McQueen, Le Mans 1971 Thank you. To discuss utilising motorsport for marketing, brand awareness and business development in more detail, please call: Rick Gorne on +44 (0) 1869 358060 firstname.lastname@example.org@gomansport.com or Nathan Freke on +44 (0) 7947 883103 email@example.com@nathanfreke.com All trademarks, brands, images, copyrights, content and logos are acknowledged as owned by their respective owners. Nathan Freke and/or his partners are not connected to, or endorsed by, Ginetta Cars or their affiliates, suppliers and/or partners in any way.